61 lines
3.0 KiB
Markdown
61 lines
3.0 KiB
Markdown
---
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name: spokesperson
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description: "Occupational skill for the role 'spokesperson' (also: public relations coordinator, communications officer, press secretary, media coordinator, public relations officer, spokeswoman). Use when the user asks for typical spokesperson work such as: Assign, supervise, and review the activities of public relations staff.; Confer with labor relations managers to develop internal communications that keep employees informed of company activities.; Design and edit promotional publications, such as brochures."
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---
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# Spokesperson
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Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their clients in a positive light and work to increase an understanding of their activities and interests.
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## Core workflow
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1. Assign, supervise, and review the activities of public relations staff.
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2. Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
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3. Design and edit promotional publications, such as brochures.
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4. Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
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5. Develop, implement, or maintain crisis communication plans.
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6. Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
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7. Draft speeches for company executives and arrange interviews and other forms of contact for them.
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8. Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
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## How to use this skill
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- Read [references/profile.md](references/profile.md) for the occupation profile and scope.
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- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory.
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- Check [references/skills.md](references/skills.md) for essential vs. optional competences.
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- Check [references/tools.md](references/tools.md) for the software commonly used in this role.
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- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution).
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## Key competences (essential)
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- analyse external factors of companies
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- communication principles
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- conduct public presentations
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- corporate social responsibility
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- develop communications strategies
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- diplomatic principles
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- establish relationship with the media
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- forming of public opinion
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- give interviews to media
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- perform public relations
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- prepare presentation material
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- protect client interests
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- rhetoric
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- use different communication channels
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## Hot technologies
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- Slack
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- Salesforce software
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- Teradata Database
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- Microsoft Access
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- Yardi software
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- Google Analytics
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- Adobe InDesign
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- Adobe Acrobat
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- Microsoft SharePoint
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- Microsoft Outlook
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---
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*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/b89ba3a8-f03a-46b8-ac54-c87d7204aad0), O*NET 30.3 (11-2032.00). See manifest.json for licensing/attribution.*
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