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spokesperson/references/market.md
2026-08-15 14:41:44 +02:00

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Market evidence report — spokesperson

Source: 23 real job ads (JSearch API, countries: us 23), extracted into the MSSQL evidence store; as of 2026-07-20. This report contains extracted, aggregated facts only — no ad text is reproduced (copyright / platform terms).

Seniority distribution

Seniority Ads Share
mid 14 61 %
n/a 3 13 %
senior 2 9 %
junior 2 9 %
lead 2 9 %

Tools — full market ranking

# Item Ads Share
1 Microsoft Excel 4 17 %
2 Daybook 3 13 %
3 Microsoft PowerPoint 3 13 %
4 Microsoft Word 3 13 %

Hard skills — full market ranking

# Item Ads Share
1 media relations 13 57 %
2 public relations 7 30 %
3 content creation 5 22 %
4 crisis communication 4 17 %
5 data analysis 4 17 %
6 writing 4 17 %
7 editing 3 13 %
8 media outreach 3 13 %
9 press release writing 3 13 %
10 strategic planning 3 13 %

Methods — full market ranking

# Item Ads Share

Responsibilities — full market ranking

# Item Ads Share
1 content creation 3 13 %
2 event coordination 3 13 %
3 media monitoring 3 13 %
4 media outreach 3 13 %
5 press release creation 3 13 %

Regional breakdown

Corpus note: 23 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.

US (us)

Insufficient evidence — 23 ads (minimum for a regional ranking: 30). No ranking is reported for this region.

UK (gb)

Insufficient evidence — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.

EU/DACH (de, at, ch, nl)

Insufficient evidence — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.

Job title variants in the market

Title Ads
Public Relations Coordinator 4
Public Relations Specialist 2
Spokesperson 2
Communications and Public Relations Manager 1
Communications Manager - Public Relations 1
Crisis & Public Affairs Spokesperson 1
Director, Public Relations 1
McCormick & Company, Incorporated is hiring: Associate Public Relations Manager 1
Medical Director/Spokesperson 1
National Spokesperson 1
PR and Brand Communications Manager 1
Press Secretary (NCS) - Mayor's Office of Communications 1
Public Affairs & Media Spokesperson 1
Public Relations Lead (PRL), Canada 1
Public Relations Specialist (IT/Cyber) 1
Senior Congressional Communications Director & Spokesperson 1
Sr. Manager, Communications & Public Relations-NY, DC, Chicago-Remote 1
Vice President Public Relations (Alcohol-Focused) 1

Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.