81 lines
3.1 KiB
Markdown
81 lines
3.1 KiB
Markdown
# Competences — technical sales representative
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Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/c956be07-53a3-4b01-b8f8-f0c5a428eaa8).
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## Essential
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- **answer requests for quotation** (skill/competence)
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- **apply technical communication skills** (skill/competence)
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- **characteristics of products** (knowledge)
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- **characteristics of services** (knowledge)
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- **communicate with customers** (skill/competence)
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- **contact customers** (skill/competence)
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- **demonstrate motivation for sales** (skill/competence)
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- **demonstrate products' features** (skill/competence)
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- **ensure client orientation** (skill/competence)
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- **ensure compliance with legal requirements** (skill/competence)
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- **guarantee customer satisfaction** (skill/competence)
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- **have computer literacy** (skill/competence)
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- **implement customer follow-up** (skill/competence)
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- **implement marketing strategies** (skill/competence)
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- **implement sales strategies** (skill/competence)
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- **keep records of customer interaction** (skill/competence)
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- **keep records on sales** (skill/competence)
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- **maintain relationship with customers** (skill/competence)
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- **manage schedule of tasks** (skill/competence)
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- **produce sales reports** (skill/competence)
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- **product comprehension** (knowledge)
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- **prospect new customers** (skill/competence)
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- **provide customer follow-up services** (skill/competence)
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- **record customers' personal data** (skill/competence)
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- **respond to customers' inquiries** (skill/competence)
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- **sales promotion techniques** (knowledge)
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- **supervise sales activities** (skill/competence)
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- **use customer relationship management software** (skill/competence)
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## Optional
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- address problems critically (skill/competence)
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- agricultural equipment (knowledge)
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- chemical products (knowledge)
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- consumer protection (knowledge)
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- create solutions to problems (skill/competence)
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- credit card payments (knowledge)
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- e-commerce systems (knowledge)
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- electronic and telecommunication equipment (knowledge)
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- electronic business (knowledge)
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- electronic communication (knowledge)
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- e-procurement (knowledge)
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- hardware, plumbing and heating equipment products (knowledge)
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- ICT software specifications (knowledge)
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- industrial tools (knowledge)
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- international commercial transactions rules (knowledge)
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- issue sales invoices (skill/competence)
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- machinery products (knowledge)
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- market pricing (knowledge)
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- mining, construction and civil engineering machinery products (knowledge)
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- multimedia systems (knowledge)
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- office equipment (knowledge)
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- perform customers’ needs analysis (skill/competence)
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- sales activities (knowledge)
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- sales strategies (knowledge)
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- speak different languages (skill/competence)
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- textile industry machinery products (knowledge)
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- types of aircraft (knowledge)
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- types of maritime vessels (knowledge)
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<!-- market-evidence -->
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## Market evidence (job-ad analysis, 53 ads, as of 2026-07-20)
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Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
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### Hard skills
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- sales — **30 %**
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- account management — **28 %**
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- technical sales — **26 %**
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- business development — **21 %**
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<!-- market-evidence -->
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