4.6 KiB
4.6 KiB
Competences — tourism policy director
Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/e246eca2-2cec-45b4-ae76-aa1f37d07bc5).
Essential
- assess an area as a tourism destination (skill/competence)
- coordinate public-private partnerships in tourism (skill/competence)
- deliver presentations on tourism (skill/competence)
- develop tourism policies (skill/competence)
- environmental impact of tourism (knowledge)
- measure sustainability of tourism activities (skill/competence)
- plan measures to safeguard cultural heritage (skill/competence)
- plan measures to safeguard natural protected areas (skill/competence)
- tourism market (knowledge)
- tourist resources of a destination for further development (knowledge)
Optional
- advise on foreign affairs policies (skill/competence)
- analyse foreign affairs policies (skill/competence)
- build a strategic marketing plan for destination management (skill/competence)
- build international relations (skill/competence)
- develop international cooperation strategies (skill/competence)
- foreign affairs (knowledge)
- foreign affairs policy development (knowledge)
- geographical areas relevant to tourism (knowledge)
- government policy implementation (knowledge)
- manage distribution of destination promotional materials (skill/competence)
- manage government policy implementation (skill/competence)
- manage production of destination promotional materials (skill/competence)
- marketing principles (knowledge)
- perform public relations (skill/competence)
- plan event marketing for promotional campaigns (skill/competence)
- present reports (skill/competence)
- report analysis results (skill/competence)
- scientific research methodology (knowledge)
- show intercultural awareness (skill/competence)
- speak different languages (skill/competence)
Market evidence (job-ad analysis, 6 ads, as of 2026-07-20)
Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
Hard skills
- economic development — 83 %
- budgeting — 33 %
- advocacy — 17 %
- budget management — 17 %
- business expansion — 17 %
- business investment — 17 %
- business recruitment — 17 %
- business retention — 17 %
- community wealth building — 17 %
- data analysis — 17 %
- fiscal oversight — 17 %
- economic development strategy — 17 %
- infrastructure coordination — 17 %
- international trade — 17 %
- investment promotion — 17 %
- marketing strategy — 17 %
- market analysis — 17 %
- policy advisory — 17 %
- policy development — 17 %
- project delivery — 17 %
- project management — 17 %
- project pipeline management — 17 %
- regeneration initiatives — 17 %
- staff training — 17 %
- strategic planning — 17 %
- strategic program management — 17 %
- strategy shaping — 17 %
- tax base growth — 17 %
- workforce readiness — 17 %
Methods
- public-private partnerships — 33 %
- site readiness — 17 %
- strategic marketing — 17 %
- regional economic development — 17 %
- long-range planning — 17 %
- prospect development — 17 %
- business expansion programs — 17 %
Responsibilities
- job creation — 33 %
- investment attraction — 17 %
- organizational leadership — 17 %
- partnership development — 17 %
- policy advising — 17 %
- economic growth driving — 17 %
- economic strategy leadership — 17 %
- executive engagement — 17 %
- global representation — 17 %
- economic development program implementation — 17 %
- business recruitment — 17 %
- business engagement — 17 %
- department administration — 17 %
- department management — 17 %
- development facilitation — 17 %
- community engagement — 17 %
- project reporting — 17 %
- proposal analysis — 17 %
- relationship building — 17 %
- resource allocation — 17 %
- rfp response — 17 %
- project management — 17 %
- project oversight — 17 %
- policy oversight — 17 %
- market trend analysis — 17 %
- marketing oversight — 17 %
- site assessment — 17 %
- stakeholder communication — 17 %
- stakeholder engagement — 17 %
- strategic leadership — 17 %
- team leadership — 17 %
- trade promotion — 17 %
- talent alignment — 17 %
- strategy implementation — 17 %