1.9 KiB
1.9 KiB
Competences — advertising assistant
Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/54cba39a-5bb8-4e4c-89cd-d6097d3c6c3a).
Essential
- advertising techniques (knowledge)
- develop creative ideas (skill/competence)
- develop digital content (skill/competence)
- digital media (knowledge)
- file documents (skill/competence)
- identify customer's needs (skill/competence)
- liaise with advertising agencies (skill/competence)
- perform business research (skill/competence)
- support managers (skill/competence)
- use communication techniques (skill/competence)
- use different communication channels (skill/competence)
- use IT tools (skill/competence)
Optional
- adobe creative suite (knowledge)
- collaborate in the development of marketing strategies (skill/competence)
- content marketing strategy (knowledge)
- coordinate advertising campaigns (skill/competence)
- create advertisements (skill/competence)
- create content title (skill/competence)
- create media plan (skill/competence)
- create media schedule (skill/competence)
- design graphics (skill/competence)
- develop media strategy (skill/competence)
- evaluate advertising campaign (skill/competence)
- examine advertisement layout (skill/competence)
- implement marketing strategies (skill/competence)
- manage budgets (skill/competence)
- media planning (knowledge)
- monitor media industry research figures (skill/competence)
- perform market research (skill/competence)
- perform media outlets research (skill/competence)
- provide written content (skill/competence)
- types of media (knowledge)
Market evidence (job-ad analysis, 69 ads, as of 2026-07-08)
Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
Hard skills
- content creation — 28 %
- market research — 23 %