2.2 KiB
2.2 KiB
name, description
| name | description |
|---|---|
| advertising-media-buyer | Occupational skill for the role 'advertising media buyer' (also: radio buyer, media space buyer, media buyer and planner, media buyer & planner, radio media buyer, advertising media specialist). Use when the user asks for typical advertising media buyer work such as: typical advertising media buyer responsibilities |
Advertising Media Buyer
Advertising media buyers purchase, on behalf of their clients, advertising space in the print, broadcast and online media. They analyse the effectiveness and appropriateness of the different channels depending on the good or service, providing advice for the decision-making. They try to negotiate the best price, without compromising the quality of the advertisements. They support the development and implementation of marketing and advertising plans through the most suited media outlet.
Core workflow
How to use this skill
- Read references/profile.md for the occupation profile and scope.
- Consult references/tasks.md for the full task and activity inventory.
- Check references/skills.md for essential vs. optional competences.
- Check references/tools.md for the software commonly used in this role.
- See references/ai-skills.md — matched external AI agent skills (per-source attribution).
Key competences (essential)
- buy advertising space
- copyright legislation
- develop professional network
- digital media
- identify customer's needs
- manage budgets
- manage contracts
- media planning
- meet expectations of target audience
- negotiate terms with suppliers
- present arguments persuasively
- study sales levels of products
- types of media
Hot technologies
- Apple macOS
- HubSpot software
- IBM SPSS Statistics
- Microsoft Excel
- Microsoft Office software
- Microsoft Outlook
- Microsoft PowerPoint
- Microsoft Project
- Microsoft Word
- Salesforce software
Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/4795d4e3-c623-47ff-abab-7de97fcb764e), ONET 30.3 (41-3091.00, manual nearest match). See manifest.json for licensing/attribution.*