2.1 KiB
2.1 KiB
name, description
| name | description |
|---|---|
| advertising-media-planner | Occupational skill for the role 'advertising media planner' (also: media coordinator, media manager, junior media planner, media planner, digital media planner, senior media planner). Use when the user asks for typical advertising media planner work such as: typical advertising media planner responsibilities |
Advertising Media Planner
Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketing strategy. They assess the potential and response rate that different communication channels might have on the transmission of a message related to a product, company, or brand.
Core workflow
How to use this skill
- Read references/profile.md for the occupation profile and scope.
- Consult references/tasks.md for the full task and activity inventory.
- Check references/skills.md for essential vs. optional competences.
- Check references/tools.md for the software commonly used in this role.
- See references/ai-skills.md — matched external AI agent skills (per-source attribution).
Key competences (essential)
- advertising techniques
- cooperate with colleagues
- cope with challenging demands
- copyright legislation
- create media plan
- create media schedule
- digital media
- market research
- media planning
- meet deadlines
- meet expectations of target audience
- perform media outlets research
- types of media
- work with advertising professionals
Hot technologies
- Apple macOS
- HubSpot software
- IBM SPSS Statistics
- Microsoft Excel
- Microsoft Office software
- Microsoft Outlook
- Microsoft PowerPoint
- Microsoft Project
- Microsoft Word
- Salesforce software
Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/b55718eb-e8ff-4485-8ad0-bbac32cbd77b), ONET 30.3 (41-3091.00, manual nearest match). See manifest.json for licensing/attribution.*