3.3 KiB
3.3 KiB
name, description
| name | description |
|---|---|
| advertising-specialist | Occupational skill for the role 'advertising specialist' (also: advertising account manager, brand specialist, advertising consultant, advertising and promotional specialist, advertising strategist, advertising adviser). Use when the user asks for typical advertising specialist work such as: Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.; Prepare reports of findings, illustrating data graphically and translating complex findings into written text.; Measure and assess customer and employee satisfaction. |
Advertising Specialist
Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.
Core workflow
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Measure and assess customer and employee satisfaction.
- Forecast and track marketing and sales trends, analyzing collected data.
- Seek and provide information to help companies determine their position in the marketplace.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
How to use this skill
- Read references/profile.md for the occupation profile and scope.
- Consult references/tasks.md for the full task and activity inventory.
- Check references/skills.md for essential vs. optional competences.
- Check references/tools.md for the software commonly used in this role.
- See references/ai-skills.md — matched external AI agent skills (per-source attribution).
Key competences (essential)
- advertising techniques
- brainstorm ideas
- copyright legislation
- develop creative ideas
- develop digital content
- develop professional network
- give live presentation
- identify customer's needs
- liaise with advertising agencies
- perform market research
- persuade clients with alternatives
- receive appropriate permissions for use of recorded audiovisual examples
Hot technologies
- IBM SPSS Statistics
- SAS
- The MathWorks MATLAB
- Google Looker Analytics
- Tableau
- Asana
- Slack
- Salesforce software
- Apache Hadoop
- Apache Hive
Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/e01719f4-d7dd-42fe-b504-93128520f84a), ONET 30.3 (13-1161.00). See manifest.json for licensing/attribution.*