3.6 KiB
3.6 KiB
Competences — category manager
Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/dab60fc6-c16e-4de7-b969-b323784f5a49).
Essential
- align efforts towards business development (skill/competence)
- analyse consumer buying trends (skill/competence)
- analyse customer service surveys (skill/competence)
- analyse external factors of companies (skill/competence)
- analyse internal factors of companies (skill/competence)
- analyse work-related written reports (skill/competence)
- apply strategic thinking (skill/competence)
- channel marketing (knowledge)
- collaborate in the development of marketing strategies (skill/competence)
- company policies (knowledge)
- conflict management (knowledge)
- consumer goods industry (knowledge)
- content marketing strategy (knowledge)
- coordinate marketing plan actions (skill/competence)
- corporate social responsibility (knowledge)
- cost management (knowledge)
- create annual marketing budget (skill/competence)
- define measurable marketing objectives (skill/competence)
- develop product design (skill/competence)
- ensure client orientation (skill/competence)
- evaluate marketing content (skill/competence)
- identify potential markets for companies (skill/competence)
- identify suppliers (skill/competence)
- impart business plans to collaborators (skill/competence)
- integrate marketing strategies with the global strategy (skill/competence)
- integrate strategic foundation in daily performance (skill/competence)
- maintain relationship with suppliers (skill/competence)
- manage budgets (skill/competence)
- manage inventory (skill/competence)
- manage profitability (skill/competence)
- market participants (knowledge)
- market pricing (knowledge)
- market research (knowledge)
- marketing mix (knowledge)
- negotiate sales contracts (skill/competence)
- perform market research (skill/competence)
- perform multiple tasks at the same time (skill/competence)
- perform product planning (skill/competence)
- perform project management (skill/competence)
- perform risk analysis (skill/competence)
- plan marketing campaigns (skill/competence)
- plan marketing strategy (skill/competence)
- pricing strategies (knowledge)
- select optimal distribution channel (skill/competence)
- store design layout (knowledge)
- study sales levels of products (skill/competence)
- track key performance indicators (skill/competence)
Optional
- abide by business ethical code of conducts (skill/competence)
- brand marketing techniques (knowledge)
- communication principles (knowledge)
- create solutions to problems (skill/competence)
- develop professional network (skill/competence)
- employment law (knowledge)
- ensure cross-department cooperation (skill/competence)
- inspect data (skill/competence)
- report accounts of the professional activity (skill/competence)
- teamwork principles (knowledge)
- use different communication channels (skill/competence)
Market evidence (job-ad analysis, 58 ads, as of 2026-07-10)
Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
Hard skills
- category management — 60 %
- data analysis — 59 %
- contract negotiation — 36 %
- strategic sourcing — 26 %
- negotiation — 22 %
Responsibilities
- supplier relationship management — 22 %
- category strategy development — 21 %