skills-core/category-manager
1
0
Fork 0
Code Issues Pull Requests Actions Packages Projects Releases Wiki Activity

feat: category-manager skill package v0.1.0

Browse Source
This commit is contained in:
skillfactor-pipeline
2026-08-14 16:23:54 +02:00
commit 045527954f
10 changed files with 1223 additions and 0 deletions
Download Patch File Download Diff File Expand all files Collapse all files

31
PROVENANCE.md Normal file
View File

@@ -0,0 +1,31 @@
# Data provenance — category-manager
Where the content of this skill package comes from, counted by
content items (tasks, competences, tools, evidence entries, curated
knowledge). Rendered live by Gitea:
```mermaid
%%{init: {'theme':'base','themeVariables':{'pie1':'#f9a825','pie2':'#1e88e5','pie3':'#ff355e','pie4':'#d97757','pie5':'#8e24aa','pieOuterStrokeWidth':'0px','pieSectionTextColor':'#fff'}}}%%
pie showData
title Content sources — category-manager
"ESCO (occupation & competences)" : 59
"O*NET (tasks & tools)" : 194
"Job boards (market evidence)" : 132
"Anthropic official Claude skills" : 8
"External AI skill packs (mapped)" : 150
```
| Source | Items | Share | Files |
|---|---|---|---|
| ESCO (occupation & competences) | 59 | 10.9 % | references/profile.md, references/skills.md |
| O*NET (tasks & tools) | 194 | 35.7 % | references/tasks.md, references/tools.md |
| Job boards (market evidence) | 132 | 24.3 % | references/market.md (full report) + "Market evidence" headline sections |
| Wikipedia & AI expert curation | 0 | 0.0 % | glossary, literature, usecases, intake, quality, evals/ |
| Anthropic official Claude skills | 8 | 1.5 % | references/ai-skills.md, section "anthropics/skills" (official Claude Code skills) |
| External AI skill packs (mapped) | 150 | 27.6 % | references/ai-skills.md (per-source attribution inside) |
| Stack Exchange practitioner Q&A (CC-BY-SA) | 0 | 0.0 % | references/practitioner-qa.md (per-entry attribution inside) |
Licensing: O*NET (USDOL/ETA, CC BY 4.0) · ESCO (© European Union) ·
job-ad evidence via official APIs (JSearch/Adzuna) · Wikipedia content
paraphrased with source URLs — never copied · external AI skills are
linked, not copied (Apache-2.0/MIT/source-available, see ai-skills.md).

69
SKILL.md Normal file
View File

@@ -0,0 +1,69 @@
---
name: category-manager
description: "Occupational skill for the role 'category manager' (also: product category specialist, recycling equipment category manager, FMCG category manager, raw materials category specialist, general merchandise category manager, senior category manager). Use when the user asks for typical category manager work such as: typical category manager responsibilities"
---
# Category Manager
Category managers define the sales programme for specific product groups. They research market demands and newly supplied products.
## Core workflow
## How to use this skill
- Read [references/profile.md](references/profile.md) for the occupation profile and scope.
- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory.
- Check [references/skills.md](references/skills.md) for essential vs. optional competences.
- Check [references/tools.md](references/tools.md) for the software commonly used in this role.
- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution).
## Key competences (essential)
- align efforts towards business development
- analyse consumer buying trends
- analyse customer service surveys
- analyse external factors of companies
- analyse internal factors of companies
- analyse work-related written reports
- apply strategic thinking
- channel marketing
- collaborate in the development of marketing strategies
- company policies
- conflict management
- consumer goods industry
- content marketing strategy
- coordinate marketing plan actions
- corporate social responsibility
## Hot technologies
- Adobe Acrobat
- Adobe After Effects
- Adobe Creative Cloud software
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Amazon Redshift
- Amazon Web Services AWS software
- Apache Cassandra
- Apache Hadoop
<!-- hot-tech -->
## Hot technologies
Top tools from 58 gated job ads (see references/market.md, as of 2026-07-10):
- Microsoft Excel — 34 %
- Microsoft PowerPoint — 12 %
- Microsoft Office — 7 %
- Tableau — 7 %
- Nielsen — 5 %
- SAP — 5 %
<!-- hot-tech -->
---
*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/dab60fc6-c16e-4de7-b969-b323784f5a49), O*NET 30.3 (11-2021.00, manual nearest match). See manifest.json for licensing/attribution.*

226
manifest.json Normal file
View File

@@ -0,0 +1,226 @@
{
"name": "category-manager",
"title": "category manager",
"version": "0.1.0",
"layer": "core",
"language": "en",
"generated": "2026-07-07",
"ids": {
"esco_uri": "http://data.europa.eu/esco/occupation/dab60fc6-c16e-4de7-b969-b323784f5a49",
"esco_code": "1221.3.2.1.1",
"isco_group": "1221",
"onet_soc": "11-2021.00",
"crosswalk_match": "manual nearest via ISCO 1221 (Marketing Managers)"
},
"sources": [
{
"name": "ESCO",
"version": "1.2.1",
"url": "https://esco.ec.europa.eu/"
},
{
"name": "O*NET",
"version": "30.3",
"url": "https://www.onetcenter.org/",
"license": "CC BY 4.0"
}
],
"attribution": "This package includes information from the O*NET Database (v30.3) by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0. skillfactor is not endorsed by USDOL/ETA. ESCO data (v1.2.1) (c) European Union, used per the ESCO download conditions: https://esco.ec.europa.eu/en/use-esco/download",
"counts": {
"tasks": 0,
"dwas": 0,
"skills_essential": 47,
"skills_optional": 11,
"software": 0
},
"enrichment_ai_skills": {
"generated": "2026-07-14",
"method": "deterministic mapping (ISCO prefix + title/competence keywords)",
"sources": {
"anthropics/skills": {
"repo": "https://github.com/anthropics/skills",
"commit": "f6656c1",
"license": "Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available \u2014 see the LICENSE.txt in the upstream skill folder",
"skills": 5
},
"wshobson/agents": {
"repo": "https://github.com/wshobson/agents",
"commit": "6fd3247",
"license": "MIT (c) Seth Hobson",
"skills": 12
},
"google/skills": {
"repo": "https://github.com/google/skills",
"commit": "b15f327",
"license": "Apache-2.0",
"skills": 1
},
"coreyhaines31/marketingskills": {
"repo": "https://github.com/coreyhaines31/marketingskills",
"commit": "33218ff",
"license": "MIT",
"skills": 12
},
"realkimbarrett/advertising-skills": {
"repo": "https://github.com/realkimbarrett/advertising-skills",
"commit": "45f4a4a",
"license": "no explicit license \u2014 referenced by link only",
"skills": 5
},
"nexscope-ai/eCommerce-Skills": {
"repo": "https://github.com/nexscope-ai/eCommerce-Skills",
"commit": "56f3288",
"license": "MIT",
"skills": 11
},
"davila7/claude-code-templates": {
"repo": "https://github.com/davila7/claude-code-templates",
"commit": "fa79251",
"license": "MIT",
"skills": 8
},
"davepoon/buildwithclaude": {
"repo": "https://github.com/davepoon/buildwithclaude",
"commit": "3c94e0c",
"license": "MIT",
"skills": 2
},
"alirezarezvani/claude-skills": {
"repo": "https://github.com/alirezarezvani/claude-skills",
"commit": "0241f43",
"license": "MIT",
"skills": 2
},
"wondelai/skills": {
"repo": "https://github.com/wondelai/skills",
"commit": "326b380",
"license": "MIT",
"skills": 1
},
"jeremylongshore/claude-code-plugins-plus-skills": {
"repo": "https://github.com/jeremylongshore/claude-code-plugins-plus-skills",
"commit": "e112938a",
"license": "MIT",
"skills": 1
},
"ferdinandobons/startup-skill": {
"repo": "https://github.com/ferdinandobons/startup-skill",
"commit": "a5f97c3",
"license": "MIT",
"skills": 1
},
"infrasity-labs/dev-gtm-claude-skills": {
"repo": "https://github.com/infrasity-labs/dev-gtm-claude-skills",
"commit": "02cfefb",
"license": "MIT",
"skills": 5
},
"nextlevelbuilder/ui-ux-pro-max-skill": {
"repo": "https://github.com/nextlevelbuilder/ui-ux-pro-max-skill",
"commit": "fe3f65e",
"license": "MIT",
"skills": 1
},
"vibeeval/vibecosystem": {
"repo": "https://github.com/vibeeval/vibecosystem",
"commit": "cea9462",
"license": "MIT",
"skills": 1
},
"AgriciDaniel/claude-seo": {
"repo": "https://github.com/AgriciDaniel/claude-seo",
"commit": "6cf1ea9",
"license": "MIT",
"skills": 1
},
"nexu-io/open-design": {
"repo": "https://github.com/nexu-io/open-design",
"commit": "4b66023",
"license": "Apache-2.0",
"skills": 1
},
"a5c-ai/babysitter": {
"repo": "https://github.com/a5c-ai/babysitter",
"commit": "44a5d58b",
"license": "MIT",
"skills": 1
},
"serejaris/personal-corp-skills": {
"repo": "https://github.com/serejaris/personal-corp-skills",
"commit": "b517d36",
"license": "MIT",
"skills": 1
},
"serejaris/personal-corp-os": {
"repo": "https://github.com/serejaris/personal-corp-os",
"commit": "9d3660e",
"license": "MIT",
"skills": 1
},
"ognjengt/founder-skills": {
"repo": "https://github.com/ognjengt/founder-skills",
"commit": "a45931c",
"license": "MIT",
"skills": 1
},
"aaron-he-zhu/aaron-marketing-skills": {
"repo": "https://github.com/aaron-he-zhu/aaron-marketing-skills",
"commit": "b7b0b9f",
"license": "Apache-2.0",
"skills": 1
},
"gooseworks-ai/goose-skills": {
"repo": "https://github.com/gooseworks-ai/goose-skills",
"commit": "94ec916",
"license": "no explicit license \u2014 referenced by link only",
"skills": 1
},
"AIDevGTM/gtm-cofounder": {
"repo": "https://github.com/AIDevGTM/gtm-cofounder",
"commit": "627d901",
"license": "MIT",
"skills": 1
},
"mohitagw15856/pm-claude-skills": {
"repo": "https://github.com/mohitagw15856/pm-claude-skills",
"commit": "876fa30",
"license": "MIT",
"skills": 2
},
"BrianRWagner/ai-marketing-skills": {
"repo": "https://github.com/BrianRWagner/ai-marketing-skills",
"commit": "f36b34f",
"license": "no explicit license \u2014 referenced by link only",
"skills": 1
}
},
"total_skills": 80,
"tiers": {
"core": 61,
"adjacent": 19
}
},
"provenance": {
"items": {
"esco": 59,
"onet": 194,
"jobads": 132,
"wiki_ai": 0,
"anthropic": 8,
"ai_skills": 150,
"stackx": 0
},
"share_percent": {
"esco": 10.9,
"onet": 35.7,
"jobads": 24.3,
"wiki_ai": 0.0,
"anthropic": 1.5,
"ai_skills": 27.6,
"stackx": 0.0
},
"method": "content items per source category"
},
"collar": "white",
"computer_work": true
}

306
references/ai-skills.md Normal file
View File

@@ -0,0 +1,306 @@
# External AI agent skills — category-manager
Proven, publicly available AI agent skills mapped to this occupation.
Nothing is copied from the sources: every entry is a name, a one-line
summary and a link to the upstream skill package. Each section names
its source repository, commit, license and retrieval date.
**Tiers:** `core` = the skill directly exercises a top market hard
skill, tool or method (from gated job-ad evidence) or an essential
ESCO competence of this occupation; `adjacent` =
plausibly useful, secondary. Entries are capped at 12 per source
and 80 in total per occupation (core first,
strongest matches survive); everything beyond the caps is excluded
and logged in the pipeline audit trail, not in this package.
_Matched deterministically (ISCO group + title/competence keywords,
tiered against market evidence + ESCO essentials) by
`pipeline/p5_enrich_ai_skills.py` on 2026-07-14._
## Source: anthropics/skills
- Repository: [https://github.com/anthropics/skills](https://github.com/anthropics/skills) (commit `f6656c1`, retrieved 2026-07-14)
- License: Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available — see the LICENSE.txt in the upstream skill folder
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `brand-guidelines` | adjacent | Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. | [source](https://github.com/anthropics/skills/tree/main/skills/brand-guidelines) |
| `docx` | adjacent | Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to … | [source](https://github.com/anthropics/skills/tree/main/skills/docx) |
| `pdf` | adjacent | Use this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text/tables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating … | [source](https://github.com/anthropics/skills/tree/main/skills/pdf) |
| `pptx` | adjacent | Use this skill any time a .pptx or .potx file is involved in any way — as input, output, or both. This includes: creating slide decks, pitch decks, or presentations; reading, parsing, or extracting text from any .pptx or .potx file (even … | [source](https://github.com/anthropics/skills/tree/main/skills/pptx) |
| `slack-gif-creator` | adjacent | Knowledge and utilities for creating animated GIFs optimized for Slack. Provides constraints, validation tools, and animation concepts. Use when users request animated GIFs for Slack like "make me a GIF of X doing Y for Slack. | [source](https://github.com/anthropics/skills/tree/main/skills/slack-gif-creator) |
## Source: wshobson/agents
- Repository: [https://github.com/wshobson/agents](https://github.com/wshobson/agents) (commit `6fd3247`, retrieved 2026-07-14)
- License: MIT (c) Seth Hobson
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `content-marketer (agent)` | core | Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing. Masters modern content tools, social media automation, and conversion … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/content-marketer.md) |
| `search-specialist (agent)` | core | Expert web researcher using advanced search techniques and synthesis. Masters search operators, result filtering, and multi-source verification. Handles competitive analysis and fact-checking. Use PROACTIVELY for deep research, information … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/search-specialist.md) |
| `seo-content-planner (agent)` | core | Creates comprehensive content outlines and topic clusters for SEO. Plans content calendars and identifies topic gaps. Use PROACTIVELY for content strategy and planning. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-planner.md) |
| `seo-cannibalization-detector (agent)` | core | Analyzes multiple provided pages to identify keyword overlap and potential cannibalization issues. Suggests differentiation strategies. Use PROACTIVELY when reviewing similar content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-cannibalization-detector.md) |
| `team-collaboration-dx-optimizer (agent)` | adjacent | Developer Experience specialist. Improves tooling, setup, and workflows. Use PROACTIVELY when setting up new projects, after team feedback, or when development friction is noticed. | [source](https://github.com/wshobson/agents/tree/main/plugins/team-collaboration/agents/dx-optimizer.md) |
| `seo-content-auditor (agent)` | adjacent | Analyzes provided content for quality, E-E-A-T signals, and SEO best practices. Scores content and provides improvement recommendations based on established guidelines. Use PROACTIVELY for content review. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-auditor.md) |
| `seo-content-refresher (agent)` | adjacent | Identifies outdated elements in provided content and suggests updates to maintain freshness. Finds statistics, dates, and examples that need updating. Use PROACTIVELY for older content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-content-refresher.md) |
| `seo-content-writer (agent)` | adjacent | Writes SEO-optimized content based on provided keywords and topic briefs. Creates engaging, comprehensive content following best practices. Use PROACTIVELY for content creation tasks. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-writer.md) |
| `seo-keyword-strategist (agent)` | adjacent | Analyzes keyword usage in provided content, calculates density, suggests semantic variations and LSI keywords based on the topic. Prevents over-optimization. Use PROACTIVELY for content optimization. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-keyword-strategist.md) |
| `seo-structure-architect (agent)` | adjacent | Analyzes and optimizes content structure including header hierarchy, suggests schema markup, and internal linking opportunities. Creates search-friendly content organization. Use PROACTIVELY for content structuring. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-structure-architect.md) |
| `seo-authority-builder (agent)` | adjacent | Analyzes content for E-E-A-T signals and suggests improvements to build authority and trust. Identifies missing credibility elements. Use PROACTIVELY for YMYL topics. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-authority-builder.md) |
| `seo-meta-optimizer (agent)` | adjacent | Creates optimized meta titles, descriptions, and URL suggestions based on character limits and best practices. Generates compelling, keyword-rich metadata. Use PROACTIVELY for new content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-meta-optimizer.md) |
## Source: realkimbarrett/advertising-skills
- Repository: [https://github.com/realkimbarrett/advertising-skills](https://github.com/realkimbarrett/advertising-skills) (commit `45f4a4a`, retrieved 2026-07-14)
- License: no explicit license — referenced by link only
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `conversion-path-builder` | adjacent | Design the optimal funnel from click to conversion. Trigger on "funnel", "conversion path", "booked calls". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/conversion-path-builder) |
| `performance-diagnosis` | adjacent | Diagnose why campaigns are underperforming. Trigger on "low performance", "high CPL", "bad ads". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/performance-diagnosis) |
| `ad-angle-multiplier` | adjacent | Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/ad-angle-multiplier) |
| `full-funnel-campaign-orchestrator` | adjacent | Coordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/orchestrators/full-funnel-campaign-orchestrator) |
| `mechanism-builder` | adjacent | Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/copy-chief/mechanism-builder) |
## Source: a5c-ai/babysitter
- Repository: [https://github.com/a5c-ai/babysitter](https://github.com/a5c-ai/babysitter) (commit `44a5d58b`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `marketing-project-management` | core | Marketing workflow and project management integration | [source](https://github.com/a5c-ai/babysitter/tree/44a5d58b/library/specializations/domains/business/marketing/skills/marketing-project-management) |
## Source: aaron-he-zhu/aaron-marketing-skills
- Repository: [https://github.com/aaron-he-zhu/aaron-marketing-skills](https://github.com/aaron-he-zhu/aaron-marketing-skills) (commit `b7b0b9f`, retrieved 2026-07-14)
- License: Apache-2.0
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `competitor-tracker` | core | Use when the user asks to "track competitor influencer marketing", "see who my rivals partner with", or "benchmark my influencer program"; produces a competitor partnership roster, campaign and content-strategy breakdown, performance … | [source](https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/b7b0b9f/influencer/plan/competitor-tracker) |
## Source: AgriciDaniel/claude-seo
- Repository: [https://github.com/AgriciDaniel/claude-seo](https://github.com/AgriciDaniel/claude-seo) (commit `6cf1ea9`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `seo-plan` | core | Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", … | [source](https://github.com/AgriciDaniel/claude-seo/tree/6cf1ea9/skills/seo-plan) |
## Source: AIDevGTM/gtm-cofounder
- Repository: [https://github.com/AIDevGTM/gtm-cofounder](https://github.com/AIDevGTM/gtm-cofounder) (commit `627d901`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `founder-led-content` | core | Build authority by teaching the problem space, not announcing features. Use when the founder finds \"marketing\" distasteful and does none, publishes only product updates, or wants a sustainable content and GitHub-README strategy that … | [source](https://github.com/AIDevGTM/gtm-cofounder/tree/627d901/skills/14-founder-led-content) |
## Source: alirezarezvani/claude-skills
- Repository: [https://github.com/alirezarezvani/claude-skills](https://github.com/alirezarezvani/claude-skills) (commit `0241f43`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `ceo-advisor` | core | Executive leadership guidance for strategic decision-making, organizational development, and stakeholder management. Use when planning strategy, preparing board presentations, managing investors, developing organizational culture, making … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/c-level-advisor/skills/ceo-advisor) |
| `cmo-advisor` | core | Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/c-level-advisor/skills/cmo-advisor) |
## Source: BrianRWagner/ai-marketing-skills
- Repository: [https://github.com/BrianRWagner/ai-marketing-skills](https://github.com/BrianRWagner/ai-marketing-skills) (commit `f36b34f`, retrieved 2026-07-14)
- License: no explicit license — referenced by link only
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `marketing-principles` | core | Apply timeless marketing and business principles to any problem. Use when someone needs strategic thinking, wants to evaluate a marketing decision, needs a framework for a tough choice, or mentions "first principles," "should I do X," … | [source](https://github.com/BrianRWagner/ai-marketing-skills/tree/f36b34f/marketing-principles) |
## Source: davepoon/buildwithclaude
- Repository: [https://github.com/davepoon/buildwithclaude](https://github.com/davepoon/buildwithclaude) (commit `3c94e0c`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `lead-research-assistant` | core | Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/all-skills/skills/lead-research-assistant) |
| `ops-gtm` | core | Go-to-market strategy planner. Generates a complete GTM plan across paid, unpaid, marketing, sales, and AI-automation channels for any project — and hands executable campaigns off to /marketing. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/claude-ops/skills/ops-gtm) |
## Source: davila7/claude-code-templates
- Repository: [https://github.com/davila7/claude-code-templates](https://github.com/davila7/claude-code-templates) (commit `fa79251`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `executing-marketing-campaigns` | core | Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/creative-design/executing-marketing-campaigns) |
| `lead-research-assistant` | core | Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/lead-research-assistant) |
| `ceo-advisor` | core | Executive leadership guidance for strategic decision-making, organizational development, and stakeholder management. Includes strategy analyzer, financial scenario modeling, board governance frameworks, and investor relations playbooks. … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/ceo-advisor) |
| `marketing-strategy-pmm` | core | Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/marketing-strategy-pmm) |
| `product-strategist` | core | Strategic product leadership toolkit for Head of Product including OKR cascade generation, market analysis, vision setting, and team scaling. Use for strategic planning, goal alignment, competitive analysis, and organizational design. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/product-strategist) |
| `marketing-ideas` | core | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/marketing-ideas) |
| `product-manager-toolkit` | core | Comprehensive toolkit for product managers including RICE prioritization, customer interview analysis, PRD templates, discovery frameworks, and go-to-market strategies. Use for feature prioritization, user research synthesis, requirement … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/product-manager-toolkit) |
| `free-tool-strategy` | core | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/free-tool-strategy) |
## Source: ferdinandobons/startup-skill
- Repository: [https://github.com/ferdinandobons/startup-skill](https://github.com/ferdinandobons/startup-skill) (commit `a5f97c3`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `startup-design` | core | Design, validate, and plan a startup from scratch. Covers market research, competitive analysis, business model, brand identity, product definition, financial projections, and validation experiments. Trigger when the user has a startup … | [source](https://github.com/ferdinandobons/startup-skill/tree/a5f97c3/startup-design) |
## Source: gooseworks-ai/goose-skills
- Repository: [https://github.com/gooseworks-ai/goose-skills](https://github.com/gooseworks-ai/goose-skills) (commit `94ec916`, retrieved 2026-07-14)
- License: no explicit license — referenced by link only
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `campaign-brief-generator` | core | Generate a complete marketing campaign brief from a launch goal, ICP, and product context. Pure reasoning skill. Outputs channel plan, messaging angles, content types, timeline, and success metrics. Designed for seed/Series A founders and … | [source](https://github.com/gooseworks-ai/goose-skills/tree/94ec916/skills/content/composites/campaign-brief-generator) |
## Source: infrasity-labs/dev-gtm-claude-skills
- Repository: [https://github.com/infrasity-labs/dev-gtm-claude-skills](https://github.com/infrasity-labs/dev-gtm-claude-skills) (commit `02cfefb`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `revops` | core | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/revops) |
| `brand` | core | Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides. | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/brand) |
| `seo-plan` | core | Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/seo-plan) |
| `community-marketing` | core | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/community-marketing) |
| `marketing-ideas` | core | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/marketing-ideas) |
## Source: jeremylongshore/claude-code-plugins-plus-skills
- Repository: [https://github.com/jeremylongshore/claude-code-plugins-plus-skills](https://github.com/jeremylongshore/claude-code-plugins-plus-skills) (commit `e112938a`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `one-page-marketing` | core | Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "marketing strategy", "target market", "USP", "lead nurture", "customer lifetime value", "PVP … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/business-tools/wondelai-one-page-marketing) |
## Source: mohitagw15856/pm-claude-skills
- Repository: [https://github.com/mohitagw15856/pm-claude-skills](https://github.com/mohitagw15856/pm-claude-skills) (commit `876fa30`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `go-to-market-planner` | core | Build a go-to-market plan for any product launch, feature release, or new market entry. Use when planning a product launch, writing a GTM strategy, defining launch tiers, or coordinating cross-functional launch activities. Produces a … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-delivery/skills/go-to-market-planner) |
| `marketing-funnel-plan` | core | Plan a full-funnel marketing strategy from awareness to retention. Use when asked to build a marketing funnel, map the customer journey to tactics, plan demand generation, or diagnose where a funnel leaks. Produces a funnel plan — stage … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-growth/skills/marketing-funnel-plan) |
## Source: nexscope-ai/eCommerce-Skills
- Repository: [https://github.com/nexscope-ai/eCommerce-Skills](https://github.com/nexscope-ai/eCommerce-Skills) (commit `56f3288`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `ecommerce-business-plan` | core | Create a comprehensive e-commerce business plan. Market analysis, financial projections, marketing strategy, operations planning, and milestone roadmap for new or growing e-commerce businesses. | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-business-plan) |
| `shopify-marketing` | core | Comprehensive Shopify marketing strategy and execution. SEO optimization, email marketing automation, paid advertising management, conversion rate optimization, and customer retention strategies specifically for DTC Shopify brands. Use … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/shopify-marketing) |
| `ecommerce-marketing-strategy-builder` | core | Full-stack e-commerce marketing strategy builder. Analyzes your product, market, and competitors, then builds a complete omnichannel marketing plan covering paid ads, SEO, email/SMS, content marketing, social media, influencer … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-marketing-strategy-builder) |
| `tiktok-influencer-marketing` | core | TikTok creator campaigns and influencer marketing strategy. Creator discovery, outreach, ROI tracking, UGC strategy, and campaign management. Use when the user asks about TikTok influencer marketing, creator campaigns, influencer outreach, … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/tiktok-influencer-marketing) |
| `ecommerce-social-media-marketing` | core | Social media marketing strategy for ecommerce brands. Content calendar planning, platform-specific strategies, social commerce optimization, influencer collaboration, and community building. Use when the user asks about social media … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-social-media-marketing) |
| `competitor-price-analysis` | core | Competitor pricing strategy analysis and market positioning. Price mapping, pricing gaps identification, elasticity signals evaluation, and strategic pricing optimization. Use when the user asks about competitor pricing, price analysis, … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/competitor-price-analysis) |
| `ecommerce-content-marketing` | core | E-commerce content marketing strategy planner. Generates content calendars, topic ideas, and platform-specific strategies by analyzing customer reviews, trends, competitor content, and SEO opportunities. Two modes: (A) Build — create a … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-content-marketing) |
| `dropshipping-product-research` | core | Product research for dropshipping businesses. Identify profitable products with reliable suppliers, healthy margins, and manageable competition. Evaluates shipping times, return risk, and marketing viability. | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/dropshipping-product-research) |
| `tiktok-creator-marketplace` | core | TikTok Creator Marketplace strategy and campaign management. Finding creators, negotiation tactics, campaign execution, performance tracking, and relationship building. Use when the user asks about TikTok Creator Marketplace, finding … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/tiktok-creator-marketplace) |
| `shopify-blog-strategy` | core | Content marketing via Shopify blog — SEO content, product education, buying guides, internal linking | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/shopify-blog-strategy) |
| `ecommerce-competitor-analysis` | core | Cross-platform ecommerce competitor analysis and strategic intelligence. Multi-channel presence evaluation, strategy assessment, positioning analysis, and competitive benchmarking. Use when the user asks about competitor analysis, … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-competitor-analysis) |
## Source: nextlevelbuilder/ui-ux-pro-max-skill
- Repository: [https://github.com/nextlevelbuilder/ui-ux-pro-max-skill](https://github.com/nextlevelbuilder/ui-ux-pro-max-skill) (commit `fe3f65e`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `brand` | core | Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides. | [source](https://github.com/nextlevelbuilder/ui-ux-pro-max-skill/tree/fe3f65e/.claude/skills/brand) |
## Source: nexu-io/open-design
- Repository: [https://github.com/nexu-io/open-design](https://github.com/nexu-io/open-design) (commit `4b66023`, retrieved 2026-07-14)
- License: Apache-2.0
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `magazine-web-ppt` | core | For marketing and gtm work: bind launches, campaigns, events, and brand plans to growth and pipeline outcomes. Built around the core query "annual-marketing-plan", with GTM strategy lead judgment, buyer-ready proof, and this outcome: … | [source](https://github.com/nexu-io/open-design/tree/4b66023/design-templates/guizang-ppt) |
## Source: ognjengt/founder-skills
- Repository: [https://github.com/ognjengt/founder-skills](https://github.com/ognjengt/founder-skills) (commit `a45931c`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `competitor-intel` | core | Analyzes competitors using web research to provide verified business metrics, actionable leverage strategies, and predicted next moves. Use when user needs competitive intelligence, competitor analysis, market positioning insights, or … | [source](https://github.com/ognjengt/founder-skills/tree/a45931c/skills/competitor-intel) |
## Source: serejaris/personal-corp-os
- Repository: [https://github.com/serejaris/personal-corp-os](https://github.com/serejaris/personal-corp-os) (commit `9d3660e`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `ceo-council` | core | Use when needing strategic project analysis from multiple independent expert perspectives. Triggers on business decisions, growth strategy, product direction, competitive analysis, or any situation where diverse C-level opinions reduce … | [source](https://github.com/serejaris/personal-corp-os/tree/9d3660e/skills/ceo-council) |
## Source: serejaris/personal-corp-skills
- Repository: [https://github.com/serejaris/personal-corp-skills](https://github.com/serejaris/personal-corp-skills) (commit `b517d36`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `ceo-council` | core | Use when needing strategic project analysis from multiple independent expert perspectives. Triggers on business decisions, growth strategy, product direction, competitive analysis, or any situation where diverse C-level opinions reduce … | [source](https://github.com/serejaris/personal-corp-skills/tree/b517d36/skills/ceo-council) |
## Source: vibeeval/vibecosystem
- Repository: [https://github.com/vibeeval/vibecosystem](https://github.com/vibeeval/vibecosystem) (commit `cea9462`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `content-strategy` | core | Content marketing strategy - content audit, editorial calendar, SEO optimization, content funnel (TOFU/MOFU/BOFU), performance metrics, developer content, social media planning | [source](https://github.com/vibeeval/vibecosystem/tree/cea9462/skills/content-strategy) |
## Source: wondelai/skills
- Repository: [https://github.com/wondelai/skills](https://github.com/wondelai/skills) (commit `326b380`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `one-page-marketing` | core | Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "marketing strategy", "target market", "USP", "lead nurture", "customer lifetime value", "PVP … | [source](https://github.com/wondelai/skills/tree/326b380/one-page-marketing) |
## Source: google/skills
- Repository: [https://github.com/google/skills](https://github.com/google/skills) (commit `b15f327`, retrieved 2026-07-14)
- License: Apache-2.0
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `google-ads-api-quickstart` | adjacent | Guides developers through Google Ads API quickstart: credential setup, choosing from 6 client libraries/REST, configuring environments, and running a "retrieve campaigns" script. Troubleshoots common setup errors: USER_PERMISSION_DENIED, … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-ads-api/google-ads-api-quickstart) |
## Source: coreyhaines31/marketingskills
- Repository: [https://github.com/coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) (commit `33218ff`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `revops` | core | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/revops) |
| `marketing-plan` | core | When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/marketing-plan) |
| `community-marketing` | core | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/community-marketing) |
| `marketing-ideas` | core | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/marketing-ideas) |
| `launch` | core | When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/launch) |
| `co-marketing` | core | When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/co-marketing) |
| `free-tools` | core | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/free-tools) |
| `image` | core | When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/image) |
| `product-marketing` | core | When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/product-marketing) |
| `sms` | core | When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/sms) |
| `copy-editing` | core | When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/copy-editing) |
| `content-strategy` | core | When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/content-strategy) |

69
references/berufsbild-de.md Normal file
View File

@@ -0,0 +1,69 @@
# Berufsbild (Deutschland) — Category-Manager/in
> **Quelle:** BERUFENET, Bundesagentur für Arbeit — Beruf-ID 14464,
> KldB 2010: B 92114 · via öffentliche BERUFENET-API,
> abgerufen 2026-07-12. Automatisches Label-Matching
> (Score 1.00); Inhalte paraphrasiert/gekürzt, Volltext beim
> Original: https://web.arbeitsagentur.de/berufenet/beruf/14464
## Aufgaben und Tätigkeiten kompakt
Category-Manager und -Managerinnen haben das Ziel, den Umsatz oder Gewinn zu steigern und die Zufriedenheit der Kundschaft zu erhöhen. Dazu optimieren sie die Sortimentsstruktur nach einzelnen Warengruppen, sog. Categories, sowie die Produkt-, auch: Verteilung
Wirtschaft: Beschreibt den Weg von Gütern sowie Dienstleistungen - von Herstellung über den Handel zu Abnehmer bzw. Abnehmerin
" name="Distribution">Distributions- und Preispolitik. Sie entwickeln produktbezogene Vermarktungsstrategien für einzelne Warengruppen und weitere Maßnahmen, z.B. für den Einkauf oder das Verkaufsfördernde Form der Warenpräsentation u.a. im Einzelhandel, z.B. eingerichtete Schaufenster, passende Beleuchtung; visuelle Reize sollen die Kundschaft zum Kauf anregen
" name="Visual Merchandising">Visual Merchandising. An der Schnittstelle zwischen Produktmanagement und Marketing bewerten sie Warengruppen durch eingehende Markt- bzw. Kennzahlenuntersuchungen qualitativ und quantitativ. Sie untersuchen die Umsatzzahlen und die Attraktivität von Sortimentsteilen sowie die Qualitäts- und Preisvorstellungen der Kaufenden. Category-Manager und -Managerinnen vergleichen das eigene Angebot mit dem von Mitbewerbenden und gewichten Dienstleistungen und Zusatzangebote, Werbe- oder Verkaufsförderungsmaßnahmen.
## Die Tätigkeit im Überblick
Category-Manager und -Managerinnen stellen Warengruppen und Sortimente zusammen, überprüfen und optimieren sie.
## Trends
Marketing im MetaversumIm Zuge der Digitalisierung eröffen sich immer mehr Möglichkeiten für das Marketing. Ein besonderes Beispiel ist das Digitaler Raum, der verschiedene Services und Handlungsräume des Internets zu einer virtuellen Parallelwelt vereint; Menschen können in Form von dreidimensionalen Avataren miteinander interagieren und z.B. in Echtzeit an Ereignissen teilnehmen
" name="Metaversum">Metaversum. Es ermöglicht den persönlichen Kontakt im virtuellen Raum. Ein intimerer Kommunikations- und Werbestil schafft eine engere Beziehung zwischen Unternehmen und Kundschaft. Im Metaversum können z.B. eigene virtuelle Räume geschaffen oder Online-Messen veranstaltet werden. Diese bieten den Besuchern und Besucherinnen ein authentisches Einkaufserlebnis. Fach- und Führungskräfte im Bereich Marketing werden sich mit den Einsatzmöglichkeiten des Metaversums auseinandersetzen.
Brand- und werteorientiertes Marketing mit KI-ToolsDie Markenidentität eines Unternehmens steht beim brand- und werteorientierten Marketing im Mittelpunkt. Dabei soll v.a. die Identifikation mit den Werten eines Unternehmens (Etablierung einer Marke (englisch: Brand) durch gezielte (Online-)Marketingmaßnahmen; Ziel ist, dass sich die Marke durch ihr Alleinstellungsmerkmal zum Aushängeschild des Unternehmens entwickelt und zur Bindung der Kundschaft beiträgt
" name="Branding">Branding) die Kunden und Kundinnen binden und zum Kauf anregen. Fachkräfte nutzen dazu z.B. gebrandete Podcasts, die den Nutzenden Inhalte bieten und gleichzeitig für Produkte werben, oder sie bauen eine sog. Brand-Community auf. Mit Künstlicher Intelligenz (KI) können z.B. Influencer und Influencerinnen für Werbe-Kooperationen aufgespürt oder der Ruf des Unternehmens im Blick behalten werden (sog. Brand Awareness). Fachkräfte im Bereich Marketing werden sich mit diesen neuen Strategien vertraut machen, um wettbewerbsfähig zu bleiben.
## Aufgaben und Tätigkeiten im Einzelnen
an der Schnittstelle zwischen Produktmanagement und Marketing koordinieren
mithilfe von Markt- und Kennzahlenuntersuchungen qualitativ und quantitativ bewerten, wie attraktiv Warengruppen (sog. Categories) sind
Rahmendaten wie Umsätze, Gewinne und Kundenerwartungen sammeln und analysieren
Qualitäts- und Preisvorstellungen der Kunden/Kundinnen ermitteln, z.B. durch Befragungen
Konkurrenzanalysen durchführen und das eigene Angebot mit dem der Mitbewerbenden vergleichen
prüfen, wie wirksam zusätzliche Dienstleistungen und Zusatzangebote sind
gewichten, wie erfolgreich Werbe- und Verkaufsmaßnahmen sind
Daten zusammenführen, die mithilfe von Planungs-, Analyse-, Steuerungs- und Kontrollsystemen gewonnenen wurden
Maßnahmen für einzelne Warengruppen ableiten und planen
produktbezogene Vermarktungsstrategien und -aktionen entwickeln
absprechen und einleiten, wie sich Sortimentsstruktur, Produkt-, auch: Verteilung
Wirtschaft: Beschreibt den Weg von Gütern sowie Dienstleistungen - von Herstellung über den Handel zu Abnehmer bzw. Abnehmerin
" name="Distribution">Distributions- und Preispolitik verändern sollen
Einkauf optimieren, z.B. Einkauf für unattraktive Sortimentsteile stoppen, Lieferunternehmen für neue Sortimentsteile finden bzw. Lieferantenwechsel im Stammsortiment vornehmen
Maßnahmen im Bereich Verkaufsfördernde Form der Warenpräsentation u.a. im Einzelhandel, z.B. eingerichtete Schaufenster, passende Beleuchtung; visuelle Reize sollen die Kundschaft zum Kauf anregen
" name="Visual Merchandising">Visual Merchandising optimieren
Maßnahmen untersuchen und optimieren, wie Neukundschaft gewonnen werden kann
## Arbeitsbereiche/Branchen
Category-Manager und -Managerinnen finden Beschäftigung in größeren Industrie- und Handelsbetrieben annähernd aller Wirtschaftsbereiche.
## Arbeitsorte
Category-Manager und -Managerinnen arbeiten meist
in Büro- und Besprechungsräumen
Sie arbeiten ggf. auch
im Homeoffice bzw. mobil

180
references/market.md Normal file
View File

@@ -0,0 +1,180 @@
# Market evidence report — category-manager
Source: **58 real job ads** (JSearch API, countries: us 58), extracted into the MSSQL evidence store; as of 2026-07-10.
This report contains extracted, aggregated facts only — no ad text is
reproduced (copyright / platform terms).
## Seniority distribution
| Seniority | Ads | Share |
|---|---|---|
| mid | 47 | 81 % |
| senior | 10 | 17 % |
| lead | 1 | 2 % |
## Tools — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | Microsoft Excel | 20 | 34 % |
| 2 | Microsoft PowerPoint | 7 | 12 % |
| 3 | Microsoft Office | 4 | 7 % |
| 4 | Tableau | 4 | 7 % |
| 5 | Nielsen | 3 | 5 % |
| 6 | SAP | 3 | 5 % |
## Hard skills — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | category management | 35 | 60 % |
| 2 | data analysis | 34 | 59 % |
| 3 | contract negotiation | 21 | 36 % |
| 4 | strategic sourcing | 15 | 26 % |
| 5 | negotiation | 13 | 22 % |
| 6 | assortment planning | 10 | 17 % |
| 7 | financial analysis | 9 | 16 % |
| 8 | market analysis | 9 | 16 % |
| 9 | pricing strategy | 9 | 16 % |
| 10 | spend analysis | 9 | 16 % |
| 11 | vendor management | 8 | 14 % |
| 12 | market research | 7 | 12 % |
| 13 | supply chain management | 7 | 12 % |
| 14 | procurement | 6 | 10 % |
| 15 | risk mitigation | 6 | 10 % |
| 16 | supplier relationship management | 6 | 10 % |
| 17 | category strategy development | 5 | 9 % |
| 18 | inventory management | 5 | 9 % |
| 19 | supplier management | 5 | 9 % |
| 20 | supplier negotiation | 5 | 9 % |
| 21 | competitive analysis | 4 | 7 % |
| 22 | forecasting | 4 | 7 % |
| 23 | merchandising | 4 | 7 % |
| 24 | product management | 4 | 7 % |
| 25 | project management | 4 | 7 % |
| 26 | cost optimization | 3 | 5 % |
| 27 | financial modeling | 3 | 5 % |
| 28 | market intelligence | 3 | 5 % |
| 29 | market trend analysis | 3 | 5 % |
| 30 | marketing strategy | 3 | 5 % |
| 31 | promotional planning | 3 | 5 % |
| 32 | purchasing | 3 | 5 % |
| 33 | quality control | 3 | 5 % |
| 34 | risk assessment | 3 | 5 % |
| 35 | risk management | 3 | 5 % |
## Methods — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | benchmarking | 5 | 9 % |
| 2 | continuous improvement | 4 | 7 % |
| 3 | strategic sourcing | 4 | 7 % |
| 4 | change management | 3 | 5 % |
| 5 | cross-functional collaboration | 3 | 5 % |
| 6 | process improvement | 3 | 5 % |
| 7 | rfp process | 3 | 5 % |
| 8 | SOP development | 3 | 5 % |
| 9 | supply chain optimization | 3 | 5 % |
## Responsibilities — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | supplier relationship management | 13 | 22 % |
| 2 | category strategy development | 12 | 21 % |
| 3 | performance monitoring | 8 | 14 % |
| 4 | team leadership | 8 | 14 % |
| 5 | data analysis | 6 | 10 % |
| 6 | category strategy execution | 4 | 7 % |
| 7 | contract management | 4 | 7 % |
| 8 | cost optimization | 4 | 7 % |
| 9 | sourcing strategy development | 4 | 7 % |
| 10 | stakeholder engagement | 4 | 7 % |
| 11 | supplier selection | 4 | 7 % |
| 12 | contracting | 3 | 5 % |
| 13 | cross-functional collaboration | 3 | 5 % |
| 14 | customer communication | 3 | 5 % |
| 15 | market intelligence gathering | 3 | 5 % |
| 16 | product selection | 3 | 5 % |
| 17 | risk mitigation | 3 | 5 % |
| 18 | stakeholder collaboration | 3 | 5 % |
| 19 | strategy development | 3 | 5 % |
| 20 | strategy implementation | 3 | 5 % |
## Regional breakdown
> **Corpus note:** 58 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.
### US (us)
58 ads.
**Top hard skills:**
- category management — 60 % (35 ads)
- data analysis — 59 % (34 ads)
- contract negotiation — 36 % (21 ads)
- strategic sourcing — 26 % (15 ads)
- negotiation — 22 % (13 ads)
- assortment planning — 17 % (10 ads)
- financial analysis — 16 % (9 ads)
- market analysis — 16 % (9 ads)
- pricing strategy — 16 % (9 ads)
- spend analysis — 16 % (9 ads)
**Top tools:**
- Microsoft Excel — 34 % (20 ads)
- Microsoft PowerPoint — 12 % (7 ads)
- Microsoft Office — 7 % (4 ads)
- Tableau — 7 % (4 ads)
- Nielsen — 5 % (3 ads)
- SAP — 5 % (3 ads)
- Ariba — 3 % (2 ads)
- Circana — 3 % (2 ads)
- contract management systems — 3 % (2 ads)
- Coupa — 3 % (2 ads)
**Seniority:** mid 81 % · senior 17 % · lead 2 %
### UK (gb)
**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
### EU/DACH (de, at, ch, nl)
**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
## Job title variants in the market
| Title | Ads |
|---|---|
| Category Manager | 7 |
| COP Category Manager | 2 |
| Indirect Category Manager | 2 |
| Procurement Category Manager | 2 |
| Senior Manager, Category Management – IT | 2 |
| Area Category Manager- COP | 1 |
| Assistant Manager – Category Management Amazon & Away From Home (AFH) | 1 |
| Associate Category Manager: Feedstock Logistics & Procurement | 1 |
| Associate Director, Regional Category Management | 1 |
| Category Development Manager - FMCG | 1 |
| Category Leadership Manager, Growth Channels | 1 |
| Category Manager - Beverages & Snacks | 1 |
| Category Manager - Data Center Electrical Components | 1 |
| Category Manager - Health & Wellness, Lifestyle - Hybrid | 1 |
| Category Manager – Interior Systems & Finishes | 1 |
| Category Manager - Private Brands | 1 |
| Category Manager - Retail Partnerships | 1 |
| Category Manager (CPG) | 1 |
| Category Manager (Marketing / Strategic Leadership / Brand Management / FMCG) | 1 |
| Category Manager at Washington Metroplitan Area Transit Authority Maryland | 1 |
| Category Manager, FMCG Retail | 1 |
| Category Manager, Goods & Services - (26-PROC-301003-138) | 1 |
| Category Manager, Indirect Procurement | 1 |
| Category Manager, Packaging, Global Procurement Operations (GPO) | 1 |
| Category Manager, Partnerships & Procurement Operations | 1 |
Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.

34
references/profile.md Normal file
View File

@@ -0,0 +1,34 @@
# Occupation profile — category manager
- **ESCO URI:** http://data.europa.eu/esco/occupation/dab60fc6-c16e-4de7-b969-b323784f5a49
- **ESCO code:** 1221.3.2.1.1
- **ISCO-08 group:** 1221 — Sales and marketing managers
## Description (ESCO)
Category managers define the sales programme for specific product groups. They research market demands and newly supplied products.
## Definition
nan
## Alternative labels
- product category specialist
- recycling equipment category manager
- FMCG category manager
- raw materials category specialist
- general merchandise category manager
- senior category manager
- g.m. category manager
- graduate category manager
- indirect category manager
- logistics design and procurement category manager
- merchandising category specialist
- category development manager
- product category manager
- planning and inventory control manager
- vendor management manager
- assistant category manager
- on-line category manager
- pricing and marketing manager

88
references/skills.md Normal file
View File

@@ -0,0 +1,88 @@
# Competences — category manager
Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/dab60fc6-c16e-4de7-b969-b323784f5a49).
## Essential
- **align efforts towards business development** (skill/competence)
- **analyse consumer buying trends** (skill/competence)
- **analyse customer service surveys** (skill/competence)
- **analyse external factors of companies** (skill/competence)
- **analyse internal factors of companies** (skill/competence)
- **analyse work-related written reports** (skill/competence)
- **apply strategic thinking** (skill/competence)
- **channel marketing** (knowledge)
- **collaborate in the development of marketing strategies** (skill/competence)
- **company policies** (knowledge)
- **conflict management** (knowledge)
- **consumer goods industry** (knowledge)
- **content marketing strategy** (knowledge)
- **coordinate marketing plan actions** (skill/competence)
- **corporate social responsibility** (knowledge)
- **cost management** (knowledge)
- **create annual marketing budget** (skill/competence)
- **define measurable marketing objectives** (skill/competence)
- **develop product design** (skill/competence)
- **ensure client orientation** (skill/competence)
- **evaluate marketing content** (skill/competence)
- **identify potential markets for companies** (skill/competence)
- **identify suppliers** (skill/competence)
- **impart business plans to collaborators** (skill/competence)
- **integrate marketing strategies with the global strategy** (skill/competence)
- **integrate strategic foundation in daily performance** (skill/competence)
- **maintain relationship with suppliers** (skill/competence)
- **manage budgets** (skill/competence)
- **manage inventory** (skill/competence)
- **manage profitability** (skill/competence)
- **market participants** (knowledge)
- **market pricing** (knowledge)
- **market research** (knowledge)
- **marketing mix** (knowledge)
- **negotiate sales contracts** (skill/competence)
- **perform market research** (skill/competence)
- **perform multiple tasks at the same time** (skill/competence)
- **perform product planning** (skill/competence)
- **perform project management** (skill/competence)
- **perform risk analysis** (skill/competence)
- **plan marketing campaigns** (skill/competence)
- **plan marketing strategy** (skill/competence)
- **pricing strategies** (knowledge)
- **select optimal distribution channel** (skill/competence)
- **store design layout** (knowledge)
- **study sales levels of products** (skill/competence)
- **track key performance indicators** (skill/competence)
## Optional
- abide by business ethical code of conducts (skill/competence)
- brand marketing techniques (knowledge)
- communication principles (knowledge)
- create solutions to problems (skill/competence)
- develop professional network (skill/competence)
- employment law (knowledge)
- ensure cross-department cooperation (skill/competence)
- inspect data (skill/competence)
- report accounts of the professional activity (skill/competence)
- teamwork principles (knowledge)
- use different communication channels (skill/competence)
<!-- market-evidence -->
## Market evidence (job-ad analysis, 58 ads, as of 2026-07-10)
Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
### Hard skills
- category management — **60 %**
- data analysis — **59 %**
- contract negotiation — **36 %**
- strategic sourcing — **26 %**
- negotiation — **22 %**
### Responsibilities
- supplier relationship management — **22 %**
- category strategy development — **21 %**
<!-- market-evidence -->

48
references/tasks.md Normal file
View File

@@ -0,0 +1,48 @@
# Tasks & work activities — category manager
Source: O*NET 30.3, occupation 11-2021.00 (Marketing Managers) — manual nearest-occupation mapping via ISCO group 1221; the official ESCO crosswalk has no entry for this ESCO occupation.
## Task statements
- **[Supplemental]** Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
- **[Supplemental]** Develop business cases for environmental marketing strategies.
- **[Supplemental]** Integrate environmental information into product or company marketing strategies, policies, or activities.
- **[Supplemental]** Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
- **[Core]** Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- **[Core]** Develop pricing strategies, balancing firm objectives and customer satisfaction.
- **[Core]** Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- **[Core]** Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- **[Core]** Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- **[Core]** Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- **[Core]** Consult with product development personnel on product specifications, such as design, color, or packaging.
- **[Core]** Compile lists describing product or service offerings.
- **[Core]** Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- **[Supplemental]** Select products or accessories to be displayed at trade or special production shows.
- **[Core]** Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
- **[Core]** Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- **[Supplemental]** Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
- **[Core]** Initiate market research studies, or analyze their findings.
- **[Supplemental]** Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
- **[Supplemental]** Conduct economic or commercial surveys to identify potential markets for products or services.
## Detailed work activities
- Advise others on business or operational matters.
- Analyze data to inform operational decisions or activities.
- Analyze forecasting data to improve business decisions.
- Analyze market research data.
- Compile operational data.
- Conduct opinion surveys or needs assessments.
- Confer with organizational members to accomplish work activities.
- Coordinate special events or programs.
- Determine pricing or monetary policies.
- Develop marketing plans or strategies for environmental initiatives.
- Develop marketing plans or strategies.
- Develop sustainable organizational policies or practices.
- Direct sales, marketing, or customer service activities.
- Estimate cost or material requirements.
- Evaluate program effectiveness.
- Monitor external affairs or events affecting business operations.
- Negotiate contracts for transportation, distribution, or logistics services.
- Recommend organizational process or policy changes.
- Supervise employees.

172
references/tools.md Normal file
View File

@@ -0,0 +1,172 @@
# Tools & technology — category manager
Source: O*NET 30.3, occupation 11-2021.00 (Marketing Managers) — manual nearest-occupation mapping via ISCO group 1221; the official ESCO crosswalk has no entry for this ESCO occupation.
| Software | Category | Hot technology |
|---|---|---|
| Adobe Acrobat | Document management software | yes |
| Adobe After Effects | Video creation and editing software | yes |
| Adobe Creative Cloud software | Graphics or photo imaging software | yes |
| Adobe Illustrator | Graphics or photo imaging software | yes |
| Adobe InDesign | Desktop publishing software | yes |
| Adobe Photoshop | Graphics or photo imaging software | yes |
| Amazon Redshift | Data base user interface and query software | yes |
| Amazon Web Services AWS software | Data base user interface and query software | yes |
| Apache Cassandra | Data base management system software | yes |
| Apache Hadoop | Data base management system software | yes |
| Apache Hive | Data base management system software | yes |
| Apple macOS | Operating system software | yes |
| Asana | Cloud-based data access and sharing software | yes |
| Atlassian Confluence | Project management software | yes |
| Atlassian JIRA | Content workflow software | yes |
| C | Development environment software | yes |
| Canva | Graphics or photo imaging software | yes |
| Cascading style sheets CSS | Web platform development software | yes |
| Elasticsearch | Data base management system software | yes |
| Extensible markup language XML | Enterprise application integration software | yes |
| Facebook | Web page creation and editing software | yes |
| Figma | Graphical user interface development software | yes |
| GitHub | Application server software | yes |
| Google Analytics | Data mining software | yes |
| Google Docs | Word processing software | yes |
| Google Looker Analytics | Business intelligence and data analysis software | yes |
| HubSpot software | Sales and marketing software | yes |
| Hypertext markup language HTML | Web platform development software | yes |
| IBM SPSS Statistics | Analytical or scientific software | yes |
| Intuit QuickBooks | Accounting software | yes |
| JavaScript | Web platform development software | yes |
| Marketo Marketing Automation | Sales and marketing software | yes |
| Microsoft Access | Data base user interface and query software | yes |
| Microsoft Azure software | Development environment software | yes |
| Microsoft Excel | Spreadsheet software | yes |
| Microsoft Office software | Office suite software | yes |
| Microsoft Outlook | Electronic mail software | yes |
| Microsoft PowerPoint | Presentation software | yes |
| Microsoft Project | Project management software | yes |
| Microsoft SharePoint | Document management software | yes |
| Microsoft SQL Server | Data base user interface and query software | yes |
| Microsoft Teams | Project management software | yes |
| Microsoft Visio | Process mapping and design software | yes |
| Microsoft Visual Basic | Development environment software | yes |
| Microsoft Visual Basic for Applications VBA | Development environment software | yes |
| Microsoft Word | Word processing software | yes |
| MySQL | Data base user interface and query software | yes |
| NoSQL | Data base management system software | yes |
| Oracle Database | Data base user interface and query software | yes |
| Oracle PeopleSoft | Enterprise resource planning ERP software | yes |
| Oracle PL/SQL | Data base management system software | yes |
| PHP | Web platform development software | yes |
| Python | Object or component oriented development software | yes |
| R | Object or component oriented development software | yes |
| Ruby | Development environment software | yes |
| Salesforce software | Customer relationship management CRM software | yes |
| SAP software | Enterprise resource planning ERP software | yes |
| SAS | Analytical or scientific software | yes |
| Slack | Cloud-based data access and sharing software | yes |
| Splunk Enterprise | Cloud-based management software | yes |
| Structured query language SQL | Data base user interface and query software | yes |
| Swift | Object or component oriented development software | yes |
| Tableau | Business intelligence and data analysis software | yes |
| Teradata Database | Data base management system software | yes |
| The MathWorks MATLAB | Analytical or scientific software | yes |
| TikTok | Video creation and editing software | yes |
| WordPress | Web page creation and editing software | yes |
| Yardi software | Data base user interface and query software | yes |
| Adobe Acrobat Reader | Document management software | |
| Adobe ActionScript | Development environment software | |
| Adobe Dreamweaver | Web page creation and editing software | |
| AdSense Tracker | Data base user interface and query software | |
| AEC Software FastTrack Schedule | Data base user interface and query software | |
| Airtable | Data base user interface and query software | |
| Apache Pig | Data base management system software | |
| Apache Solr | Data base management system software | |
| Apple Final Cut Pro | Video creation and editing software | |
| Apple Keynote | Presentation software | |
| Armand Morin MultiTrack Generator | Transaction server software | |
| Blackbaud The Raiser's Edge | Customer relationship management CRM software | |
| Citrix cloud computing software | Access software | |
| ClearEDGE | Data base user interface and query software | |
| Constant Contact | Customer relationship management CRM software | |
| Database reporting software | Data base reporting software | |
| Database software | Data base user interface and query software | |
| Databox | Data base user interface and query software | |
| Delphi Technology | Financial analysis software | |
| Dropbox | Cloud-based data access and sharing software | |
| Drupal | Web platform development software | |
| Dynamic hypertext markup language DHTML | Web platform development software | |
| Eko | Desktop communications software | |
| Evernote | Word processing software | |
| Extensible hypertext markup language XHTML | Web platform development software | |
| FileMaker Pro | Data base user interface and query software | |
| Flipgrid | Video creation and editing software | |
| Fund accounting software | Accounting software | |
| Google Ads | Sales and marketing software | |
| Google Drive | Cloud-based data access and sharing software | |
| Google Meet | Video conferencing software | |
| Google Slides | Presentation software | |
| IBM Cognos Impromptu | Business intelligence and data analysis software | |
| IBM Domino | Communications server software | |
| IBM InfoSphere DataStage | Enterprise application integration software | |
| IBM Notes | Electronic mail software | |
| IBM Power Systems software | Enterprise system management software | |
| Instagram | Web page creation and editing software | |
| JamBoard | Graphics or photo imaging software | |
| Jupyter Notebook | Object or component oriented development software | |
| Kapwing | Video creation and editing software | |
| LAMP Stack | Web platform development software | |
| LexisNexis | Information retrieval or search software | |
| LinkedIn | Web page creation and editing software | |
| LogMeIn GoToMeeting | Video conferencing software | |
| LogMeIn GoToWebinar | Network conferencing software | |
| Lyris HQ Web-Analytics Solution | Analytical or scientific software | |
| MarketSharp | Customer relationship management CRM software | |
| McAfee | Transaction security and virus protection software | |
| Mentimeter | Presentation software | |
| Microsoft Dynamics | Enterprise resource planning ERP software | |
| Microsoft Publisher | Desktop publishing software | |
| Microsoft Visual Basic Scripting Edition VBScript | Development environment software | |
| MicroStrategy | Business intelligence and data analysis software | |
| Minitab | Analytical or scientific software | |
| Nearpod | Multi-media educational software | |
| Nedstat Sitestat | Analytical or scientific software | |
| NetSuite ERP | Enterprise resource planning ERP software | |
| NortonLifeLock cybersecurity software | Transaction security and virus protection software | |
| Online advertising reporting software | Analytical or scientific software | |
| Oracle Beehive | Expert system software | |
| Oracle Business Intelligence Enterprise Edition | Business intelligence and data analysis software | |
| Oracle E-Business Suite Financials | Financial analysis software | |
| Oracle Eloqua | Customer relationship management CRM software | |
| Oracle Fusion Applications | Enterprise resource planning ERP software | |
| Oracle Hyperion | Enterprise resource planning ERP software | |
| Oracle JavaServer Pages JSP | Web platform development software | |
| Oracle PeopleSoft Financials | Enterprise resource planning ERP software | |
| Oracle Siebel Server Sync | Customer relationship management CRM software | |
| Padlet | Computer based training software | |
| QAD Marketing Automation | Customer relationship management CRM software | |
| Qlik Tech QlikView | Business intelligence and data analysis software | |
| Ruby on Rails | Web platform development software | |
| Sage SalesLogix | Customer relationship management CRM software | |
| Salesforce.com Salesforce CRM | Customer relationship management CRM software | |
| SAP Business Objects | Enterprise resource planning ERP software | |
| Screencastify | Video creation and editing software | |
| Screencast-O-Matic | Video creation and editing software | |
| SmugMug Flickr | Graphics or photo imaging software | |
| Social media sites | Web page creation and editing software | |
| Software as a service SaaS | Cloud-based data access and sharing software | |
| StataCorp Stata | Analytical or scientific software | |
| Tax software | Accounting software | |
| Web browser software | Internet browser software | |
| WeVideo | Video creation and editing software | |
| YouTube | Video creation and editing software | |
<!-- market-evidence -->
## Market evidence (job-ad analysis, 58 ads, as of 2026-07-10)
Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
### Tools
- Microsoft Excel — **34 %**
<!-- market-evidence -->