10 KiB
10 KiB
Tools & technology — category manager
Source: O*NET 30.3, occupation 11-2021.00 (Marketing Managers) — manual nearest-occupation mapping via ISCO group 1221; the official ESCO crosswalk has no entry for this ESCO occupation.
| Software | Category | Hot technology |
|---|---|---|
| Adobe Acrobat | Document management software | yes |
| Adobe After Effects | Video creation and editing software | yes |
| Adobe Creative Cloud software | Graphics or photo imaging software | yes |
| Adobe Illustrator | Graphics or photo imaging software | yes |
| Adobe InDesign | Desktop publishing software | yes |
| Adobe Photoshop | Graphics or photo imaging software | yes |
| Amazon Redshift | Data base user interface and query software | yes |
| Amazon Web Services AWS software | Data base user interface and query software | yes |
| Apache Cassandra | Data base management system software | yes |
| Apache Hadoop | Data base management system software | yes |
| Apache Hive | Data base management system software | yes |
| Apple macOS | Operating system software | yes |
| Asana | Cloud-based data access and sharing software | yes |
| Atlassian Confluence | Project management software | yes |
| Atlassian JIRA | Content workflow software | yes |
| C | Development environment software | yes |
| Canva | Graphics or photo imaging software | yes |
| Cascading style sheets CSS | Web platform development software | yes |
| Elasticsearch | Data base management system software | yes |
| Extensible markup language XML | Enterprise application integration software | yes |
| Web page creation and editing software | yes | |
| Figma | Graphical user interface development software | yes |
| GitHub | Application server software | yes |
| Google Analytics | Data mining software | yes |
| Google Docs | Word processing software | yes |
| Google Looker Analytics | Business intelligence and data analysis software | yes |
| HubSpot software | Sales and marketing software | yes |
| Hypertext markup language HTML | Web platform development software | yes |
| IBM SPSS Statistics | Analytical or scientific software | yes |
| Intuit QuickBooks | Accounting software | yes |
| JavaScript | Web platform development software | yes |
| Marketo Marketing Automation | Sales and marketing software | yes |
| Microsoft Access | Data base user interface and query software | yes |
| Microsoft Azure software | Development environment software | yes |
| Microsoft Excel | Spreadsheet software | yes |
| Microsoft Office software | Office suite software | yes |
| Microsoft Outlook | Electronic mail software | yes |
| Microsoft PowerPoint | Presentation software | yes |
| Microsoft Project | Project management software | yes |
| Microsoft SharePoint | Document management software | yes |
| Microsoft SQL Server | Data base user interface and query software | yes |
| Microsoft Teams | Project management software | yes |
| Microsoft Visio | Process mapping and design software | yes |
| Microsoft Visual Basic | Development environment software | yes |
| Microsoft Visual Basic for Applications VBA | Development environment software | yes |
| Microsoft Word | Word processing software | yes |
| MySQL | Data base user interface and query software | yes |
| NoSQL | Data base management system software | yes |
| Oracle Database | Data base user interface and query software | yes |
| Oracle PeopleSoft | Enterprise resource planning ERP software | yes |
| Oracle PL/SQL | Data base management system software | yes |
| PHP | Web platform development software | yes |
| Python | Object or component oriented development software | yes |
| R | Object or component oriented development software | yes |
| Ruby | Development environment software | yes |
| Salesforce software | Customer relationship management CRM software | yes |
| SAP software | Enterprise resource planning ERP software | yes |
| SAS | Analytical or scientific software | yes |
| Slack | Cloud-based data access and sharing software | yes |
| Splunk Enterprise | Cloud-based management software | yes |
| Structured query language SQL | Data base user interface and query software | yes |
| Swift | Object or component oriented development software | yes |
| Tableau | Business intelligence and data analysis software | yes |
| Teradata Database | Data base management system software | yes |
| The MathWorks MATLAB | Analytical or scientific software | yes |
| TikTok | Video creation and editing software | yes |
| WordPress | Web page creation and editing software | yes |
| Yardi software | Data base user interface and query software | yes |
| Adobe Acrobat Reader | Document management software | |
| Adobe ActionScript | Development environment software | |
| Adobe Dreamweaver | Web page creation and editing software | |
| AdSense Tracker | Data base user interface and query software | |
| AEC Software FastTrack Schedule | Data base user interface and query software | |
| Airtable | Data base user interface and query software | |
| Apache Pig | Data base management system software | |
| Apache Solr | Data base management system software | |
| Apple Final Cut Pro | Video creation and editing software | |
| Apple Keynote | Presentation software | |
| Armand Morin MultiTrack Generator | Transaction server software | |
| Blackbaud The Raiser's Edge | Customer relationship management CRM software | |
| Citrix cloud computing software | Access software | |
| ClearEDGE | Data base user interface and query software | |
| Constant Contact | Customer relationship management CRM software | |
| Database reporting software | Data base reporting software | |
| Database software | Data base user interface and query software | |
| Databox | Data base user interface and query software | |
| Delphi Technology | Financial analysis software | |
| Dropbox | Cloud-based data access and sharing software | |
| Drupal | Web platform development software | |
| Dynamic hypertext markup language DHTML | Web platform development software | |
| Eko | Desktop communications software | |
| Evernote | Word processing software | |
| Extensible hypertext markup language XHTML | Web platform development software | |
| FileMaker Pro | Data base user interface and query software | |
| Flipgrid | Video creation and editing software | |
| Fund accounting software | Accounting software | |
| Google Ads | Sales and marketing software | |
| Google Drive | Cloud-based data access and sharing software | |
| Google Meet | Video conferencing software | |
| Google Slides | Presentation software | |
| IBM Cognos Impromptu | Business intelligence and data analysis software | |
| IBM Domino | Communications server software | |
| IBM InfoSphere DataStage | Enterprise application integration software | |
| IBM Notes | Electronic mail software | |
| IBM Power Systems software | Enterprise system management software | |
| Web page creation and editing software | ||
| JamBoard | Graphics or photo imaging software | |
| Jupyter Notebook | Object or component oriented development software | |
| Kapwing | Video creation and editing software | |
| LAMP Stack | Web platform development software | |
| LexisNexis | Information retrieval or search software | |
| Web page creation and editing software | ||
| LogMeIn GoToMeeting | Video conferencing software | |
| LogMeIn GoToWebinar | Network conferencing software | |
| Lyris HQ Web-Analytics Solution | Analytical or scientific software | |
| MarketSharp | Customer relationship management CRM software | |
| McAfee | Transaction security and virus protection software | |
| Mentimeter | Presentation software | |
| Microsoft Dynamics | Enterprise resource planning ERP software | |
| Microsoft Publisher | Desktop publishing software | |
| Microsoft Visual Basic Scripting Edition VBScript | Development environment software | |
| MicroStrategy | Business intelligence and data analysis software | |
| Minitab | Analytical or scientific software | |
| Nearpod | Multi-media educational software | |
| Nedstat Sitestat | Analytical or scientific software | |
| NetSuite ERP | Enterprise resource planning ERP software | |
| NortonLifeLock cybersecurity software | Transaction security and virus protection software | |
| Online advertising reporting software | Analytical or scientific software | |
| Oracle Beehive | Expert system software | |
| Oracle Business Intelligence Enterprise Edition | Business intelligence and data analysis software | |
| Oracle E-Business Suite Financials | Financial analysis software | |
| Oracle Eloqua | Customer relationship management CRM software | |
| Oracle Fusion Applications | Enterprise resource planning ERP software | |
| Oracle Hyperion | Enterprise resource planning ERP software | |
| Oracle JavaServer Pages JSP | Web platform development software | |
| Oracle PeopleSoft Financials | Enterprise resource planning ERP software | |
| Oracle Siebel Server Sync | Customer relationship management CRM software | |
| Padlet | Computer based training software | |
| QAD Marketing Automation | Customer relationship management CRM software | |
| Qlik Tech QlikView | Business intelligence and data analysis software | |
| Ruby on Rails | Web platform development software | |
| Sage SalesLogix | Customer relationship management CRM software | |
| Salesforce.com Salesforce CRM | Customer relationship management CRM software | |
| SAP Business Objects | Enterprise resource planning ERP software | |
| Screencastify | Video creation and editing software | |
| Screencast-O-Matic | Video creation and editing software | |
| SmugMug Flickr | Graphics or photo imaging software | |
| Social media sites | Web page creation and editing software | |
| Software as a service SaaS | Cloud-based data access and sharing software | |
| StataCorp Stata | Analytical or scientific software | |
| Tax software | Accounting software | |
| Web browser software | Internet browser software | |
| WeVideo | Video creation and editing software | |
| YouTube | Video creation and editing software |
Market evidence (job-ad analysis, 58 ads, as of 2026-07-10)
Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
Tools
- Microsoft Excel — 34 %