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columnist/references/market.md
2026-08-14 17:42:10 +02:00

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Market evidence report — columnist

Source: 41 real job ads (JSearch API, countries: us 41), extracted into the MSSQL evidence store; as of 2026-07-10. This report contains extracted, aggregated facts only — no ad text is reproduced (copyright / platform terms).

Seniority distribution

Seniority Ads Share
n/a 24 59 %
mid 15 37 %
junior 2 5 %

Tools — full market ranking

# Item Ads Share
1 Slack 16 39 %
2 WordPress 16 39 %
3 Instagram 3 7 %
4 TikTok 3 7 %

Hard skills — full market ranking

# Item Ads Share
1 creative writing 18 44 %
2 content generation 16 39 %
3 time management 14 34 %
4 writing 12 29 %
5 source development 9 22 %
6 journalism 5 12 %
7 reporting 5 12 %
8 storytelling 5 12 %
9 editing 4 10 %
10 interviewing 4 10 %
11 data analysis 3 7 %
12 enterprise journalism 3 7 %
13 essay writing 3 7 %
14 opinion journalism 3 7 %
15 public policy analysis 3 7 %

Methods — full market ranking

# Item Ads Share
1 accountability journalism 3 7 %
2 digital storytelling 3 7 %
3 multimedia storytelling 3 7 %

Responsibilities — full market ranking

# Item Ads Share
1 draft submission 19 46 %
2 communication with managers 15 37 %
3 deadline adherence 15 37 %
4 revision fulfillment 15 37 %
5 training completion 6 15 %
6 column writing 5 12 %
7 audience engagement 4 10 %
8 opinion column writing 4 10 %
9 column production 3 7 %
10 editor communication 3 7 %

Regional breakdown

Corpus note: 41 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.

US (us)

41 ads.

Top hard skills:

  • creative writing — 44 % (18 ads)
  • content generation — 39 % (16 ads)
  • time management — 34 % (14 ads)
  • writing — 29 % (12 ads)
  • source development — 22 % (9 ads)
  • journalism — 12 % (5 ads)
  • reporting — 12 % (5 ads)
  • storytelling — 12 % (5 ads)
  • editing — 10 % (4 ads)
  • interviewing — 10 % (4 ads)

Top tools:

  • Slack — 39 % (16 ads)
  • WordPress — 39 % (16 ads)
  • Instagram — 7 % (3 ads)
  • TikTok — 7 % (3 ads)
  • ChatGPT — 5 % (2 ads)
  • Daybook — 5 % (2 ads)
  • Facebook — 5 % (2 ads)
  • Gemini — 5 % (2 ads)
  • Google Analytics — 5 % (2 ads)
  • NotebookLM — 5 % (2 ads)

Seniority: n/a 59 % · mid 37 % · junior 5 %

UK (gb)

Insufficient evidence — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.

EU/DACH (de, at, ch, nl)

Insufficient evidence — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.

Job title variants in the market

Title Ads
Opinion Columnist 3
Political Columnist 3
Myelofibrosis Community Columnist — Story 2
Climate Lab Reporter/Columnist 1
Democratic Political Commentator Intern 1
Digital Columnist 1
Dravet Syndrome News Columnist Job at BioNews Services in New York 1
Emerging Political Columnist Local Insights & Impact 1
Fox News Media is hiring: Writer, Politics in Washington 1
Freelance Columnist 1
Impactful Local & State Opinion Columnist 1
Michigan Politics Columnist - Conservative Voice & Insight 1
Myelofibrosis Community Columnist Share Your Story 1
Opinion Journalist 1
Opinions Columnist 1
Political Opinion Columnist 1
Porphyria News Columnist 1
Porphyria News Columnist 14 1
Porphyria News Columnist 15 1
Porphyria News Columnist 19 1
Porphyria News Columnist 26 1
Porphyria News Columnist 28 1
Porphyria News Columnist 30 1
Porphyria News Columnist 41 1
Porphyria News Columnist 44 1

Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.