143 lines
4.3 KiB
Markdown
143 lines
4.3 KiB
Markdown
# Market evidence report — columnist
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Source: **41 real job ads** (JSearch API, countries: us 41), extracted into the MSSQL evidence store; as of 2026-07-10.
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This report contains extracted, aggregated facts only — no ad text is
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reproduced (copyright / platform terms).
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## Seniority distribution
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| Seniority | Ads | Share |
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|---|---|---|
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| n/a | 24 | 59 % |
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| mid | 15 | 37 % |
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| junior | 2 | 5 % |
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## Tools — full market ranking
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| # | Item | Ads | Share |
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|---|---|---|---|
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| 1 | Slack | 16 | 39 % |
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| 2 | WordPress | 16 | 39 % |
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| 3 | Instagram | 3 | 7 % |
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| 4 | TikTok | 3 | 7 % |
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## Hard skills — full market ranking
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| # | Item | Ads | Share |
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|---|---|---|---|
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| 1 | creative writing | 18 | 44 % |
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| 2 | content generation | 16 | 39 % |
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| 3 | time management | 14 | 34 % |
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| 4 | writing | 12 | 29 % |
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| 5 | source development | 9 | 22 % |
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| 6 | journalism | 5 | 12 % |
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| 7 | reporting | 5 | 12 % |
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| 8 | storytelling | 5 | 12 % |
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| 9 | editing | 4 | 10 % |
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| 10 | interviewing | 4 | 10 % |
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| 11 | data analysis | 3 | 7 % |
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| 12 | enterprise journalism | 3 | 7 % |
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| 13 | essay writing | 3 | 7 % |
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| 14 | opinion journalism | 3 | 7 % |
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| 15 | public policy analysis | 3 | 7 % |
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## Methods — full market ranking
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| # | Item | Ads | Share |
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|---|---|---|---|
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| 1 | accountability journalism | 3 | 7 % |
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| 2 | digital storytelling | 3 | 7 % |
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| 3 | multimedia storytelling | 3 | 7 % |
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## Responsibilities — full market ranking
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| # | Item | Ads | Share |
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|---|---|---|---|
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| 1 | draft submission | 19 | 46 % |
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| 2 | communication with managers | 15 | 37 % |
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| 3 | deadline adherence | 15 | 37 % |
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| 4 | revision fulfillment | 15 | 37 % |
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| 5 | training completion | 6 | 15 % |
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| 6 | column writing | 5 | 12 % |
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| 7 | audience engagement | 4 | 10 % |
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| 8 | opinion column writing | 4 | 10 % |
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| 9 | column production | 3 | 7 % |
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| 10 | editor communication | 3 | 7 % |
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## Regional breakdown
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> **Corpus note:** 41 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.
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### US (us)
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41 ads.
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**Top hard skills:**
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- creative writing — 44 % (18 ads)
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- content generation — 39 % (16 ads)
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- time management — 34 % (14 ads)
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- writing — 29 % (12 ads)
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- source development — 22 % (9 ads)
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- journalism — 12 % (5 ads)
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- reporting — 12 % (5 ads)
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- storytelling — 12 % (5 ads)
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- editing — 10 % (4 ads)
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- interviewing — 10 % (4 ads)
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**Top tools:**
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- Slack — 39 % (16 ads)
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- WordPress — 39 % (16 ads)
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- Instagram — 7 % (3 ads)
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- TikTok — 7 % (3 ads)
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- ChatGPT — 5 % (2 ads)
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- Daybook — 5 % (2 ads)
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- Facebook — 5 % (2 ads)
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- Gemini — 5 % (2 ads)
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- Google Analytics — 5 % (2 ads)
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- NotebookLM — 5 % (2 ads)
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**Seniority:** n/a 59 % · mid 37 % · junior 5 %
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### UK (gb)
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**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
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### EU/DACH (de, at, ch, nl)
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**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
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## Job title variants in the market
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| Title | Ads |
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| Opinion Columnist | 3 |
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| Political Columnist | 3 |
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| Myelofibrosis Community Columnist — Story | 2 |
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| Climate Lab Reporter/Columnist | 1 |
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| Democratic Political Commentator Intern | 1 |
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| Digital Columnist | 1 |
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| Dravet Syndrome News Columnist Job at BioNews Services in New York | 1 |
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| Emerging Political Columnist Local Insights & Impact | 1 |
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| Fox News Media is hiring: Writer, Politics in Washington | 1 |
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| Freelance Columnist | 1 |
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| Impactful Local & State Opinion Columnist | 1 |
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| Michigan Politics Columnist - Conservative Voice & Insight | 1 |
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| Myelofibrosis Community Columnist Share Your Story | 1 |
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| Opinion Journalist | 1 |
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| Opinions Columnist | 1 |
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| Political Opinion Columnist | 1 |
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| Porphyria News Columnist | 1 |
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| Porphyria News Columnist 14 | 1 |
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| Porphyria News Columnist 15 | 1 |
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| Porphyria News Columnist 19 | 1 |
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| Porphyria News Columnist 26 | 1 |
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| Porphyria News Columnist 28 | 1 |
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| Porphyria News Columnist 30 | 1 |
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| Porphyria News Columnist 41 | 1 |
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| Porphyria News Columnist 44 | 1 |
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Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.
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