feat: commercial-director skill package v0.1.0

2026-08-14 16:23:15 +02:00
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--- a/PROVENANCE.md
+++ b/PROVENANCE.md
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+# Data provenance — commercial-director
+
+Where the content of this skill package comes from, counted by
+content items (tasks, competences, tools, evidence entries, curated
+knowledge). Rendered live by Gitea:
+
+```mermaid
+%%{init: {'theme':'base','themeVariables':{'pie1':'#f9a825','pie2':'#1e88e5','pie3':'#ff355e','pie4':'#d97757','pie5':'#8e24aa','pieOuterStrokeWidth':'0px','pieSectionTextColor':'#fff'}}}%%
+pie showData
+    title Content sources — commercial-director
+    "ESCO (occupation & competences)" : 33
+    "O*NET (tasks & tools)" : 194
+    "Job boards (market evidence)" : 44
+    "Anthropic official Claude skills" : 8
+    "External AI skill packs (mapped)" : 153
+```
+
+| Source | Items | Share | Files |
+|---|---|---|---|
+| ESCO (occupation & competences) | 33 | 7.6 % | references/profile.md, references/skills.md |
+| O*NET (tasks & tools) | 194 | 44.9 % | references/tasks.md, references/tools.md |
+| Job boards (market evidence) | 44 | 10.2 % | references/market.md (full report) + "Market evidence" headline sections |
+| Wikipedia & AI expert curation | 0 | 0.0 % | glossary, literature, usecases, intake, quality, evals/ |
+| Anthropic official Claude skills | 8 | 1.9 % | references/ai-skills.md, section "anthropics/skills" (official Claude Code skills) |
+| External AI skill packs (mapped) | 153 | 35.4 % | references/ai-skills.md (per-source attribution inside) |
+| Stack Exchange practitioner Q&A (CC-BY-SA) | 0 | 0.0 % | references/practitioner-qa.md (per-entry attribution inside) |
+
+Licensing: O*NET (USDOL/ETA, CC BY 4.0) · ESCO (© European Union) ·
+job-ad evidence via official APIs (JSearch/Adzuna) · Wikipedia content
+paraphrased with source URLs — never copied · external AI skills are
+linked, not copied (Apache-2.0/MIT/source-available, see ai-skills.md).
--- a/SKILL.md
+++ b/SKILL.md
@@ -0,0 +1,52 @@
+---
+name: commercial-director
+description: "Occupational skill for the role 'commercial director' (also: chief commercial officer, marketing director, commercial marketing specialist, CCO, international commercial director, corporate commercial manager). Use when the user asks for typical commercial director work such as: typical commercial director responsibilities"
+---
+
+# Commercial Director
+
+Commercial directors are responsible for the income generation for the commercial sector of their company. They manage several commercial tasks such as setting targets, overseeing the development of products, planning and developing selling efforts, managing sales agents, and determining product prices.
+
+## Core workflow
+
+
+## How to use this skill
+
+- Read [references/profile.md](references/profile.md) for the occupation profile and scope.
+- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory.
+- Check [references/skills.md](references/skills.md) for essential vs. optional competences.
+- Check [references/tools.md](references/tools.md) for the software commonly used in this role.
+- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution).
+
+## Key competences (essential)
+
+- align efforts towards business development
+- build business relationships
+- commercial law
+- customer relationship management
+- develop professional network
+- implement marketing strategies
+- integrate new products in manufacturing
+- manage contracts
+- manage sales channels
+- manage sales teams
+- product comprehension
+- project management
+- risk management
+- use analytics for commercial purposes
+
+## Hot technologies
+
+- Adobe Acrobat
+- Adobe After Effects
+- Adobe Creative Cloud software
+- Adobe Illustrator
+- Adobe InDesign
+- Adobe Photoshop
+- Amazon Redshift
+- Amazon Web Services AWS software
+- Apache Cassandra
+- Apache Hadoop
+
+---
+*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/2d3d7188-47ab-49b9-9045-e452d9db06f1), O*NET 30.3 (11-2021.00, manual nearest match). See manifest.json for licensing/attribution.*
--- a/manifest.json
+++ b/manifest.json
@@ -0,0 +1,232 @@
+{
+  "name": "commercial-director",
+  "title": "commercial director",
+  "version": "0.1.0",
+  "layer": "core",
+  "language": "en",
+  "generated": "2026-07-07",
+  "ids": {
+    "esco_uri": "http://data.europa.eu/esco/occupation/2d3d7188-47ab-49b9-9045-e452d9db06f1",
+    "esco_code": "1221.4",
+    "isco_group": "1221",
+    "onet_soc": "11-2021.00",
+    "crosswalk_match": "manual nearest via ISCO 1221 (Marketing Managers)"
+  },
+  "sources": [
+    {
+      "name": "ESCO",
+      "version": "1.2.1",
+      "url": "https://esco.ec.europa.eu/"
+    },
+    {
+      "name": "O*NET",
+      "version": "30.3",
+      "url": "https://www.onetcenter.org/",
+      "license": "CC BY 4.0"
+    }
+  ],
+  "attribution": "This package includes information from the O*NET Database (v30.3) by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0. skillfactor is not endorsed by USDOL/ETA. ESCO data (v1.2.1) (c) European Union, used per the ESCO download conditions: https://esco.ec.europa.eu/en/use-esco/download",
+  "counts": {
+    "tasks": 0,
+    "dwas": 0,
+    "skills_essential": 14,
+    "skills_optional": 18,
+    "software": 0
+  },
+  "enrichment_ai_skills": {
+    "generated": "2026-07-14",
+    "method": "deterministic mapping (ISCO prefix + title/competence keywords)",
+    "sources": {
+      "anthropics/skills": {
+        "repo": "https://github.com/anthropics/skills",
+        "commit": "f6656c1",
+        "license": "Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available \u2014 see the LICENSE.txt in the upstream skill folder",
+        "skills": 5
+      },
+      "wshobson/agents": {
+        "repo": "https://github.com/wshobson/agents",
+        "commit": "6fd3247",
+        "license": "MIT (c) Seth Hobson",
+        "skills": 12
+      },
+      "google/skills": {
+        "repo": "https://github.com/google/skills",
+        "commit": "b15f327",
+        "license": "Apache-2.0",
+        "skills": 1
+      },
+      "coreyhaines31/marketingskills": {
+        "repo": "https://github.com/coreyhaines31/marketingskills",
+        "commit": "33218ff",
+        "license": "MIT",
+        "skills": 12
+      },
+      "realkimbarrett/advertising-skills": {
+        "repo": "https://github.com/realkimbarrett/advertising-skills",
+        "commit": "45f4a4a",
+        "license": "no explicit license \u2014 referenced by link only",
+        "skills": 5
+      },
+      "alirezarezvani/claude-skills": {
+        "repo": "https://github.com/alirezarezvani/claude-skills",
+        "commit": "0241f43",
+        "license": "MIT",
+        "skills": 3
+      },
+      "davepoon/buildwithclaude": {
+        "repo": "https://github.com/davepoon/buildwithclaude",
+        "commit": "3c94e0c",
+        "license": "MIT",
+        "skills": 4
+      },
+      "davila7/claude-code-templates": {
+        "repo": "https://github.com/davila7/claude-code-templates",
+        "commit": "fa79251",
+        "license": "MIT",
+        "skills": 4
+      },
+      "infrasity-labs/dev-gtm-claude-skills": {
+        "repo": "https://github.com/infrasity-labs/dev-gtm-claude-skills",
+        "commit": "02cfefb",
+        "license": "MIT",
+        "skills": 3
+      },
+      "nexscope-ai/eCommerce-Skills": {
+        "repo": "https://github.com/nexscope-ai/eCommerce-Skills",
+        "commit": "56f3288",
+        "license": "MIT",
+        "skills": 7
+      },
+      "muratcankoylan/Agent-Skills-for-Context-Engineering": {
+        "repo": "https://github.com/muratcankoylan/Agent-Skills-for-Context-Engineering",
+        "commit": "c578e85",
+        "license": "MIT",
+        "skills": 1
+      },
+      "a5c-ai/babysitter": {
+        "repo": "https://github.com/a5c-ai/babysitter",
+        "commit": "44a5d58b",
+        "license": "MIT",
+        "skills": 4
+      },
+      "brycewang-stanford/Auto-Empirical-Research-Skills": {
+        "repo": "https://github.com/brycewang-stanford/Auto-Empirical-Research-Skills",
+        "commit": "85bf545",
+        "license": "CC-BY-4.0",
+        "skills": 1
+      },
+      "ognjengt/founder-skills": {
+        "repo": "https://github.com/ognjengt/founder-skills",
+        "commit": "a45931c",
+        "license": "MIT",
+        "skills": 2
+      },
+      "serejaris/personal-corp-skills": {
+        "repo": "https://github.com/serejaris/personal-corp-skills",
+        "commit": "b517d36",
+        "license": "MIT",
+        "skills": 1
+      },
+      "serejaris/personal-corp-os": {
+        "repo": "https://github.com/serejaris/personal-corp-os",
+        "commit": "9d3660e",
+        "license": "MIT",
+        "skills": 1
+      },
+      "affaan-m/everything-claude-code": {
+        "repo": "https://github.com/affaan-m/everything-claude-code",
+        "commit": "ed38744",
+        "license": "MIT",
+        "skills": 1
+      },
+      "jeremylongshore/claude-code-plugins-plus-skills": {
+        "repo": "https://github.com/jeremylongshore/claude-code-plugins-plus-skills",
+        "commit": "e112938a",
+        "license": "MIT",
+        "skills": 2
+      },
+      "rampstackco/claude-skills": {
+        "repo": "https://github.com/rampstackco/claude-skills",
+        "commit": "bc6d961",
+        "license": "MIT",
+        "skills": 2
+      },
+      "aaron-he-zhu/aaron-marketing-skills": {
+        "repo": "https://github.com/aaron-he-zhu/aaron-marketing-skills",
+        "commit": "b7b0b9f",
+        "license": "Apache-2.0",
+        "skills": 1
+      },
+      "nexu-io/open-design": {
+        "repo": "https://github.com/nexu-io/open-design",
+        "commit": "4b66023",
+        "license": "Apache-2.0",
+        "skills": 1
+      },
+      "indranilbanerjee/digital-marketing-pro": {
+        "repo": "https://github.com/indranilbanerjee/digital-marketing-pro",
+        "commit": "a3d119c",
+        "license": "MIT",
+        "skills": 1
+      },
+      "mohitagw15856/pm-claude-skills": {
+        "repo": "https://github.com/mohitagw15856/pm-claude-skills",
+        "commit": "876fa30",
+        "license": "MIT",
+        "skills": 1
+      },
+      "AgriciDaniel/claude-seo": {
+        "repo": "https://github.com/AgriciDaniel/claude-seo",
+        "commit": "6cf1ea9",
+        "license": "MIT",
+        "skills": 2
+      },
+      "ferdinandobons/startup-skill": {
+        "repo": "https://github.com/ferdinandobons/startup-skill",
+        "commit": "a5f97c3",
+        "license": "MIT",
+        "skills": 1
+      },
+      "gooseworks-ai/goose-skills": {
+        "repo": "https://github.com/gooseworks-ai/goose-skills",
+        "commit": "94ec916",
+        "license": "no explicit license \u2014 referenced by link only",
+        "skills": 1
+      },
+      "microsoft/power-platform-skills": {
+        "repo": "https://github.com/microsoft/power-platform-skills",
+        "commit": "0d7ed9a",
+        "license": "MIT",
+        "skills": 1
+      }
+    },
+    "total_skills": 80,
+    "tiers": {
+      "core": 53,
+      "adjacent": 27
+    }
+  },
+  "provenance": {
+    "items": {
+      "esco": 33,
+      "onet": 194,
+      "jobads": 44,
+      "wiki_ai": 0,
+      "anthropic": 8,
+      "ai_skills": 153,
+      "stackx": 0
+    },
+    "share_percent": {
+      "esco": 7.6,
+      "onet": 44.9,
+      "jobads": 10.2,
+      "wiki_ai": 0.0,
+      "anthropic": 1.9,
+      "ai_skills": 35.4,
+      "stackx": 0.0
+    },
+    "method": "content items per source category"
+  },
+  "collar": "white",
+  "computer_work": true
+}
--- a/references/ai-skills.md
+++ b/references/ai-skills.md
@@ -0,0 +1,314 @@
+# External AI agent skills — commercial-director
+
+Proven, publicly available AI agent skills mapped to this occupation.
+Nothing is copied from the sources: every entry is a name, a one-line
+summary and a link to the upstream skill package. Each section names
+its source repository, commit, license and retrieval date.
+
+**Tiers:** `core` = the skill directly exercises a top market hard
+skill, tool or method (from gated job-ad evidence) or an essential
+ESCO competence of this occupation; `adjacent` =
+plausibly useful, secondary. Entries are capped at 12 per source
+and 80 in total per occupation (core first,
+strongest matches survive); everything beyond the caps is excluded
+and logged in the pipeline audit trail, not in this package.
+
+_Matched deterministically (ISCO group + title/competence keywords,
+tiered against market evidence + ESCO essentials) by
+`pipeline/p5_enrich_ai_skills.py` on 2026-07-14._
+
+## Source: anthropics/skills
+
+- Repository: [https://github.com/anthropics/skills](https://github.com/anthropics/skills) (commit `f6656c1`, retrieved 2026-07-14)
+- License: Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available — see the LICENSE.txt in the upstream skill folder
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `slack-gif-creator` | core | Knowledge and utilities for creating animated GIFs optimized for Slack. Provides constraints, validation tools, and animation concepts. Use when users request animated GIFs for Slack like "make me a GIF of X doing Y for Slack. | [source](https://github.com/anthropics/skills/tree/main/skills/slack-gif-creator) |
+| `brand-guidelines` | adjacent | Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. | [source](https://github.com/anthropics/skills/tree/main/skills/brand-guidelines) |
+| `docx` | adjacent | Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to … | [source](https://github.com/anthropics/skills/tree/main/skills/docx) |
+| `pdf` | adjacent | Use this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text/tables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating … | [source](https://github.com/anthropics/skills/tree/main/skills/pdf) |
+| `pptx` | adjacent | Use this skill any time a .pptx or .potx file is involved in any way — as input, output, or both. This includes: creating slide decks, pitch decks, or presentations; reading, parsing, or extracting text from any .pptx or .potx file (even … | [source](https://github.com/anthropics/skills/tree/main/skills/pptx) |
+
+## Source: wshobson/agents
+
+- Repository: [https://github.com/wshobson/agents](https://github.com/wshobson/agents) (commit `6fd3247`, retrieved 2026-07-14)
+- License: MIT (c) Seth Hobson
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `content-marketer (agent)` | core | Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing. Masters modern content tools, social media automation, and conversion … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/content-marketer.md) |
+| `search-specialist (agent)` | core | Expert web researcher using advanced search techniques and synthesis. Masters search operators, result filtering, and multi-source verification. Handles competitive analysis and fact-checking. Use PROACTIVELY for deep research, information … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/search-specialist.md) |
+| `team-collaboration-dx-optimizer (agent)` | adjacent | Developer Experience specialist. Improves tooling, setup, and workflows. Use PROACTIVELY when setting up new projects, after team feedback, or when development friction is noticed. | [source](https://github.com/wshobson/agents/tree/main/plugins/team-collaboration/agents/dx-optimizer.md) |
+| `seo-content-planner (agent)` | adjacent | Creates comprehensive content outlines and topic clusters for SEO. Plans content calendars and identifies topic gaps. Use PROACTIVELY for content strategy and planning. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-planner.md) |
+| `seo-authority-builder (agent)` | adjacent | Analyzes content for E-E-A-T signals and suggests improvements to build authority and trust. Identifies missing credibility elements. Use PROACTIVELY for YMYL topics. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-authority-builder.md) |
+| `seo-cannibalization-detector (agent)` | adjacent | Analyzes multiple provided pages to identify keyword overlap and potential cannibalization issues. Suggests differentiation strategies. Use PROACTIVELY when reviewing similar content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-cannibalization-detector.md) |
+| `seo-keyword-strategist (agent)` | adjacent | Analyzes keyword usage in provided content, calculates density, suggests semantic variations and LSI keywords based on the topic. Prevents over-optimization. Use PROACTIVELY for content optimization. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-keyword-strategist.md) |
+| `seo-meta-optimizer (agent)` | adjacent | Creates optimized meta titles, descriptions, and URL suggestions based on character limits and best practices. Generates compelling, keyword-rich metadata. Use PROACTIVELY for new content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-meta-optimizer.md) |
+| `seo-content-auditor (agent)` | adjacent | Analyzes provided content for quality, E-E-A-T signals, and SEO best practices. Scores content and provides improvement recommendations based on established guidelines. Use PROACTIVELY for content review. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-auditor.md) |
+| `seo-content-refresher (agent)` | adjacent | Identifies outdated elements in provided content and suggests updates to maintain freshness. Finds statistics, dates, and examples that need updating. Use PROACTIVELY for older content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-content-refresher.md) |
+| `seo-content-writer (agent)` | adjacent | Writes SEO-optimized content based on provided keywords and topic briefs. Creates engaging, comprehensive content following best practices. Use PROACTIVELY for content creation tasks. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-writer.md) |
+| `seo-snippet-hunter (agent)` | adjacent | Formats content to be eligible for featured snippets and SERP features. Creates snippet-optimized content blocks based on best practices. Use PROACTIVELY for question-based content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-snippet-hunter.md) |
+
+## Source: realkimbarrett/advertising-skills
+
+- Repository: [https://github.com/realkimbarrett/advertising-skills](https://github.com/realkimbarrett/advertising-skills) (commit `45f4a4a`, retrieved 2026-07-14)
+- License: no explicit license — referenced by link only
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `full-funnel-campaign-orchestrator` | adjacent | Coordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/orchestrators/full-funnel-campaign-orchestrator) |
+| `ad-angle-multiplier` | adjacent | Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/ad-angle-multiplier) |
+| `conversion-path-builder` | adjacent | Design the optimal funnel from click to conversion. Trigger on "funnel", "conversion path", "booked calls". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/conversion-path-builder) |
+| `mechanism-builder` | adjacent | Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/copy-chief/mechanism-builder) |
+| `performance-diagnosis` | adjacent | Diagnose why campaigns are underperforming. Trigger on "low performance", "high CPL", "bad ads". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/performance-diagnosis) |
+
+## Source: a5c-ai/babysitter
+
+- Repository: [https://github.com/a5c-ai/babysitter](https://github.com/a5c-ai/babysitter) (commit `44a5d58b`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `content-management` | core | CMS operations and content optimization tools | [source](https://github.com/a5c-ai/babysitter/tree/44a5d58b/library/specializations/domains/business/marketing/skills/content-management) |
+| `brand-asset-management` | core | Digital asset management and brand guideline enforcement tools | [source](https://github.com/a5c-ai/babysitter/tree/44a5d58b/library/specializations/domains/business/marketing/skills/brand-asset-management) |
+| `customer-data-platform` | core | CDP operations for unified customer data management and audience activation | [source](https://github.com/a5c-ai/babysitter/tree/44a5d58b/library/specializations/domains/business/marketing/skills/customer-data-platform) |
+| `marketing-project-management` | core | Marketing workflow and project management integration | [source](https://github.com/a5c-ai/babysitter/tree/44a5d58b/library/specializations/domains/business/marketing/skills/marketing-project-management) |
+
+## Source: aaron-he-zhu/aaron-marketing-skills
+
+- Repository: [https://github.com/aaron-he-zhu/aaron-marketing-skills](https://github.com/aaron-he-zhu/aaron-marketing-skills) (commit `b7b0b9f`, retrieved 2026-07-14)
+- License: Apache-2.0
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `memory-management` | core | Use when the user asks to "remember project context", review saved findings, initialize runtime memory, archive stale work, reconcile notes, or erase a subject; manages authorized HOT/WARM/COLD working memory across all disciplines while … | [source](https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/b7b0b9f/protocol/memory-management) |
+
+## Source: affaan-m/everything-claude-code
+
+- Repository: [https://github.com/affaan-m/everything-claude-code](https://github.com/affaan-m/everything-claude-code) (commit `ed38744`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `agentic-os` | core | Build persistent multi-agent operating systems on Claude Code. Covers kernel architecture, specialist agents, slash commands, file-based memory, scheduled automation, and state management without external databases. | [source](https://github.com/affaan-m/everything-claude-code/tree/ed38744/skills/agentic-os) |
+
+## Source: AgriciDaniel/claude-seo
+
+- Repository: [https://github.com/AgriciDaniel/claude-seo](https://github.com/AgriciDaniel/claude-seo) (commit `6cf1ea9`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `seo` | core | Comprehensive SEO analysis for any website or business type. Full site audits, single-page analysis, technical SEO (crawlability, indexability, Core Web Vitals with INP), schema markup, content quality (E-E-A-T), image optimization, … | [source](https://github.com/AgriciDaniel/claude-seo/tree/6cf1ea9/skills/seo) |
+| `seo-plan` | core | Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", … | [source](https://github.com/AgriciDaniel/claude-seo/tree/6cf1ea9/skills/seo-plan) |
+
+## Source: alirezarezvani/claude-skills
+
+- Repository: [https://github.com/alirezarezvani/claude-skills](https://github.com/alirezarezvani/claude-skills) (commit `0241f43`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `ceo-advisor` | core | Executive leadership guidance for strategic decision-making, organizational development, and stakeholder management. Use when planning strategy, preparing board presentations, managing investors, developing organizational culture, making … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/c-level-advisor/skills/ceo-advisor) |
+| `cmo-advisor` | core | Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/c-level-advisor/skills/cmo-advisor) |
+| `revenue-operations` | core | Analyzes sales pipeline health, revenue forecasting accuracy, and go-to-market efficiency metrics for SaaS revenue optimization. Use when analyzing sales pipeline coverage, forecasting revenue, evaluating go-to-market performance, … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/business-growth/skills/revenue-operations) |
+
+## Source: brycewang-stanford/Auto-Empirical-Research-Skills
+
+- Repository: [https://github.com/brycewang-stanford/Auto-Empirical-Research-Skills](https://github.com/brycewang-stanford/Auto-Empirical-Research-Skills) (commit `85bf545`, retrieved 2026-07-14)
+- License: CC-BY-4.0
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `hud` | core | Diverga HUD (Heads-Up Display) management skill. Configure and manage the research project statusline display. Supports multiple presets: research, checkpoint, memory, minimal. Triggers: "hud", "statusline", "display settings | [source](https://github.com/brycewang-stanford/Auto-Empirical-Research-Skills/tree/85bf545/skills/25-HosungYou-Diverga/skills/hud) |
+
+## Source: davepoon/buildwithclaude
+
+- Repository: [https://github.com/davepoon/buildwithclaude](https://github.com/davepoon/buildwithclaude) (commit `3c94e0c`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `lead-research-assistant` | core | Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/all-skills/skills/lead-research-assistant) |
+| `ops-gtm` | core | Go-to-market strategy planner. Generates a complete GTM plan across paid, unpaid, marketing, sales, and AI-automation channels for any project — and hands executable campaigns off to /marketing. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/claude-ops/skills/ops-gtm) |
+| `gingiris-growth-playbooks` | core | Open-source growth playbooks for AI products, B2B SaaS, and developer tools. Covers Product Hunt launch, GitHub star growth, KOL/UGC strategy, ASO, and community building. MIT licensed. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/all-skills/skills/gingiris-growth-playbooks) |
+| `developer-growth-analysis` | core | Analyzes your recent Claude Code chat history to identify coding patterns, development gaps, and areas for improvement, curates relevant learning resources from HackerNews, and automatically sends a personalized growth report to your Slack … | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/all-skills/skills/developer-growth-analysis) |
+
+## Source: davila7/claude-code-templates
+
+- Repository: [https://github.com/davila7/claude-code-templates](https://github.com/davila7/claude-code-templates) (commit `fa79251`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `lead-research-assistant` | core | Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/lead-research-assistant) |
+| `executing-marketing-campaigns` | core | Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/creative-design/executing-marketing-campaigns) |
+| `cto-advisor` | core | Technical leadership guidance for engineering teams, architecture decisions, and technology strategy. Includes tech debt analyzer, team scaling calculator, engineering metrics frameworks, technology evaluation tools, and ADR templates. Use … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/cto-advisor) |
+| `developer-growth-analysis` | core | Analyzes your recent Claude Code chat history to identify coding patterns, development gaps, and areas for improvement, curates relevant learning resources from HackerNews, and automatically sends a personalized growth report to your Slack … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/development/developer-growth-analysis) |
+
+## Source: ferdinandobons/startup-skill
+
+- Repository: [https://github.com/ferdinandobons/startup-skill](https://github.com/ferdinandobons/startup-skill) (commit `a5f97c3`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `startup-design` | core | Design, validate, and plan a startup from scratch. Covers market research, competitive analysis, business model, brand identity, product definition, financial projections, and validation experiments. Trigger when the user has a startup … | [source](https://github.com/ferdinandobons/startup-skill/tree/a5f97c3/startup-design) |
+
+## Source: gooseworks-ai/goose-skills
+
+- Repository: [https://github.com/gooseworks-ai/goose-skills](https://github.com/gooseworks-ai/goose-skills) (commit `94ec916`, retrieved 2026-07-14)
+- License: no explicit license — referenced by link only
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `tech-stack-teardown` | core | Reverse-engineer a company's sales and marketing tech stack from public signals. Detects CRMs, cold email tools, people databases, ad pixels, email delivery services, and outbound sending domains via DNS records, website source inspection, … | [source](https://github.com/gooseworks-ai/goose-skills/tree/94ec916/skills/competitive-intel/capabilities/tech-stack-teardown) |
+
+## Source: indranilbanerjee/digital-marketing-pro
+
+- Repository: [https://github.com/indranilbanerjee/digital-marketing-pro](https://github.com/indranilbanerjee/digital-marketing-pro) (commit `a3d119c`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `local-seo` | core | Build local SEO strategy. Use when: optimizing Google Business Profile, fixing NAP consistency, improving local pack rankings. | [source](https://github.com/indranilbanerjee/digital-marketing-pro/tree/a3d119c/skills/local-seo) |
+
+## Source: infrasity-labs/dev-gtm-claude-skills
+
+- Repository: [https://github.com/infrasity-labs/dev-gtm-claude-skills](https://github.com/infrasity-labs/dev-gtm-claude-skills) (commit `02cfefb`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `revops` | core | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/revops) |
+| `seo` | core | Comprehensive SEO analysis for any website or business type. Full site audits, single-page analysis, technical SEO (crawlability, indexability, Core Web Vitals with INP), schema markup, content quality (E-E-A-T), image optimization, … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/seo) |
+| `seo-plan` | core | Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/seo-plan) |
+
+## Source: jeremylongshore/claude-code-plugins-plus-skills
+
+- Repository: [https://github.com/jeremylongshore/claude-code-plugins-plus-skills](https://github.com/jeremylongshore/claude-code-plugins-plus-skills) (commit `e112938a`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `instantly-cost-tuning` | core | Optimize Instantly.ai costs through plan selection, account management, and usage monitoring. Use when analyzing Instantly billing, reducing per-campaign costs, or choosing between Instantly pricing tiers. Trigger with phrases like … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/saas-packs/instantly-pack/skills/instantly-cost-tuning) |
+| `tracking-token-launches` | core | Track new token launches across DEXes with risk analysis and contract verification. Use when discovering new token launches, monitoring IDOs, or analyzing token contracts. Trigger with phrases like "track launches", "find new tokens", "new … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/crypto/token-launch-tracker/skills/tracking-token-launches) |
+
+## Source: microsoft/power-platform-skills
+
+- Repository: [https://github.com/microsoft/power-platform-skills](https://github.com/microsoft/power-platform-skills) (commit `0d7ed9a`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `add-excel` | core | Adds Excel Online (Business) connector to a Power Apps code app. Use when reading or writing Excel workbook data from OneDrive or SharePoint. | [source](https://github.com/microsoft/power-platform-skills/tree/0d7ed9a/plugins/code-apps/skills/add-excel) |
+
+## Source: mohitagw15856/pm-claude-skills
+
+- Repository: [https://github.com/mohitagw15856/pm-claude-skills](https://github.com/mohitagw15856/pm-claude-skills) (commit `876fa30`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `partnership-proposal` | core | Write a B2B partnership proposal or business case. Use when asked to write a partnership proposal, draft a partnership brief, structure a co-marketing proposal, or create a business case for a strategic partnership. Produces a structured … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-sales/skills/partnership-proposal) |
+
+## Source: muratcankoylan/Agent-Skills-for-Context-Engineering
+
+- Repository: [https://github.com/muratcankoylan/Agent-Skills-for-Context-Engineering](https://github.com/muratcankoylan/Agent-Skills-for-Context-Engineering) (commit `c578e85`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `digital-brain` | core | This skill should be used for personal operating-system workflows: content creation, voice consistency, relationship lookup, meeting preparation, weekly review, goal tracking, personal brand management, and network management. | [source](https://github.com/muratcankoylan/Agent-Skills-for-Context-Engineering/tree/c578e85/examples/digital-brain-skill) |
+
+## Source: nexscope-ai/eCommerce-Skills
+
+- Repository: [https://github.com/nexscope-ai/eCommerce-Skills](https://github.com/nexscope-ai/eCommerce-Skills) (commit `56f3288`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `shopify-marketing` | core | Comprehensive Shopify marketing strategy and execution. SEO optimization, email marketing automation, paid advertising management, conversion rate optimization, and customer retention strategies specifically for DTC Shopify brands. Use … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/shopify-marketing) |
+| `tiktok-creator-marketplace` | core | TikTok Creator Marketplace strategy and campaign management. Finding creators, negotiation tactics, campaign execution, performance tracking, and relationship building. Use when the user asks about TikTok Creator Marketplace, finding … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/tiktok-creator-marketplace) |
+| `ecommerce-business-plan` | core | Create a comprehensive e-commerce business plan. Market analysis, financial projections, marketing strategy, operations planning, and milestone roadmap for new or growing e-commerce businesses. | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-business-plan) |
+| `ecommerce-content-marketing` | core | E-commerce content marketing strategy planner. Generates content calendars, topic ideas, and platform-specific strategies by analyzing customer reviews, trends, competitor content, and SEO opportunities. Two modes: (A) Build — create a … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-content-marketing) |
+| `tiktok-shop-content-strategy` | core | TikTok Shop content creation strategy and planning. Trending formats, viral hooks, product showcasing, hashtag strategy, and content calendar development. Use when the user asks about TikTok content strategy, viral content creation, TikTok … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/tiktok-shop-content-strategy) |
+| `ecommerce-social-media-marketing` | core | Social media marketing strategy for ecommerce brands. Content calendar planning, platform-specific strategies, social commerce optimization, influencer collaboration, and community building. Use when the user asks about social media … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-social-media-marketing) |
+| `ecommerce-branding` | core | Build and strengthen your e-commerce brand identity. Brand positioning, messaging, visual identity guidelines, and brand consistency across sales channels and marketing touchpoints. | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-branding) |
+
+## Source: nexu-io/open-design
+
+- Repository: [https://github.com/nexu-io/open-design](https://github.com/nexu-io/open-design) (commit `4b66023`, retrieved 2026-07-14)
+- License: Apache-2.0
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `html-ppt-product-launch` | core | Open Design Teams: a launch-and-adoption proposal for a mid-market design team weighing a switch from closed cloud tools. Built as a decision-grade B2B sales deck for design team lead, IT. | [source](https://github.com/nexu-io/open-design/tree/4b66023/design-templates/html-ppt-product-launch) |
+
+## Source: ognjengt/founder-skills
+
+- Repository: [https://github.com/ognjengt/founder-skills](https://github.com/ognjengt/founder-skills) (commit `a45931c`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `strategic-planning` | core | Analyzes the founder's business context to deliver the 3 highest-impact next moves for growth (marketing or sales). Asks up to 10 diagnostic questions when needed to uncover bottlenecks, struggles, and opportunities. Use when user needs … | [source](https://github.com/ognjengt/founder-skills/tree/a45931c/skills/strategic-planning) |
+| `competitor-intel` | core | Analyzes competitors using web research to provide verified business metrics, actionable leverage strategies, and predicted next moves. Use when user needs competitive intelligence, competitor analysis, market positioning insights, or … | [source](https://github.com/ognjengt/founder-skills/tree/a45931c/skills/competitor-intel) |
+
+## Source: rampstackco/claude-skills
+
+- Repository: [https://github.com/rampstackco/claude-skills](https://github.com/rampstackco/claude-skills) (commit `bc6d961`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `media-asset-management` | core | Plan and run a media pipeline for images, video, and downloadable assets. Use this skill when designing image storage and delivery, choosing formats (WebP, AVIF), setting up responsive images, picking a video host, organizing a brand asset … | [source](https://github.com/rampstackco/claude-skills/tree/bc6d961/skills/media-asset-management) |
+| `feature-launch-playbook` | core | The operational playbook for launching a feature well. Positioning, internal alignment, customer comms, sales enablement, support readiness, rollout strategy, monitoring with pre-defined rollback triggers, post-launch measurement against … | [source](https://github.com/rampstackco/claude-skills/tree/bc6d961/skills/feature-launch-playbook) |
+
+## Source: serejaris/personal-corp-os
+
+- Repository: [https://github.com/serejaris/personal-corp-os](https://github.com/serejaris/personal-corp-os) (commit `9d3660e`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `ceo-council` | core | Use when needing strategic project analysis from multiple independent expert perspectives. Triggers on business decisions, growth strategy, product direction, competitive analysis, or any situation where diverse C-level opinions reduce … | [source](https://github.com/serejaris/personal-corp-os/tree/9d3660e/skills/ceo-council) |
+
+## Source: serejaris/personal-corp-skills
+
+- Repository: [https://github.com/serejaris/personal-corp-skills](https://github.com/serejaris/personal-corp-skills) (commit `b517d36`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `ceo-council` | core | Use when needing strategic project analysis from multiple independent expert perspectives. Triggers on business decisions, growth strategy, product direction, competitive analysis, or any situation where diverse C-level opinions reduce … | [source](https://github.com/serejaris/personal-corp-skills/tree/b517d36/skills/ceo-council) |
+
+## Source: google/skills
+
+- Repository: [https://github.com/google/skills](https://github.com/google/skills) (commit `b15f327`, retrieved 2026-07-14)
+- License: Apache-2.0
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `google-ads-api-quickstart` | adjacent | Guides developers through Google Ads API quickstart: credential setup, choosing from 6 client libraries/REST, configuring environments, and running a "retrieve campaigns" script. Troubleshoots common setup errors: USER_PERMISSION_DENIED, … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-ads-api/google-ads-api-quickstart) |
+
+## Source: coreyhaines31/marketingskills
+
+- Repository: [https://github.com/coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) (commit `33218ff`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `revops` | core | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/revops) |
+| `free-tools` | core | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/free-tools) |
+| `ai-seo` | core | When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/ai-seo) |
+| `marketing-ideas` | core | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/marketing-ideas) |
+| `churn-prevention` | core | When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/churn-prevention) |
+| `community-marketing` | adjacent | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/community-marketing) |
+| `cold-email` | adjacent | Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/cold-email) |
+| `competitors` | adjacent | When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/competitors) |
+| `ab-testing` | adjacent | When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/ab-testing) |
+| `content-strategy` | adjacent | When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/content-strategy) |
+| `launch` | adjacent | When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/launch) |
+| `marketing-plan` | adjacent | When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/marketing-plan) |
--- a/references/market.md
+++ b/references/market.md
@@ -0,0 +1,75 @@
+# Market evidence report — commercial-director
+
+Source: **14 real job ads** (JSearch API, countries: us 14), extracted into the MSSQL evidence store; as of 2026-07-10.
+This report contains extracted, aggregated facts only — no ad text is
+reproduced (copyright / platform terms).
+
+## Seniority distribution
+
+| Seniority | Ads | Share |
+|---|---|---|
+| senior | 7 | 50 % |
+| mid | 5 | 36 % |
+| lead | 2 | 14 % |
+
+## Tools — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+
+## Hard skills — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+| 1 | account management | 4 | 29 % |
+| 2 | contract negotiation | 4 | 29 % |
+| 3 | forecasting | 3 | 21 % |
+| 4 | relationship management | 3 | 21 % |
+
+## Methods — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+
+## Responsibilities — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+| 1 | team leadership | 3 | 21 % |
+
+## Regional breakdown
+
+> **Corpus note:** 14 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.
+
+### US (us)
+
+**Insufficient evidence** — 14 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
+
+### UK (gb)
+
+**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
+
+### EU/DACH (de, at, ch, nl)
+
+**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
+
+
+## Job title variants in the market
+
+| Title | Ads |
+|---|---|
+| Commercial Director | 2 |
+| Commercial Business Manager | 1 |
+| Commercial Director - US (Hiring Immediately) | 1 |
+| Commercial Director (Hiring Immediately) | 1 |
+| Commercial Director, Beauty Drug and OTC 32 | 1 |
+| Commercial Director, MENA 28 | 1 |
+| Commercial Manager | 1 |
+| Commercial Manager - Service | 1 |
+| Director of Commercial Operations | 1 |
+| Director, Global Commercial Digital, Customer Engagement | 1 |
+| Director, US Commercial AI & Advanced Analytics | 1 |
+| LRE Commercial Director | 1 |
+| Senior Commercial Director – Infrastructure CMAR Programs | 1 |
+
+Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.
--- a/references/profile.md
+++ b/references/profile.md
@@ -0,0 +1,25 @@
+# Occupation profile — commercial director
+
+- **ESCO URI:** http://data.europa.eu/esco/occupation/2d3d7188-47ab-49b9-9045-e452d9db06f1
+- **ESCO code:** 1221.4
+- **ISCO-08 group:** 1221 — Sales and marketing managers
+
+## Description (ESCO)
+
+Commercial directors are responsible for the income generation for the commercial sector of their company. They manage several commercial tasks such as setting targets, overseeing the development of products, planning and developing selling efforts, managing sales agents, and determining product prices.
+
+## Definition
+
+nan
+
+## Alternative labels
+
+- chief commercial officer
+- marketing director
+- commercial marketing specialist
+- CCO
+- international commercial director
+- corporate commercial manager
+- commercial manager
+- commercial strategy director
+- business development director
--- a/references/skills.md
+++ b/references/skills.md
@@ -0,0 +1,71 @@
+# Competences — commercial director
+
+Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/2d3d7188-47ab-49b9-9045-e452d9db06f1).
+
+## Essential
+
+- **align efforts towards business development** (skill/competence)
+- **build business relationships** (skill/competence)
+- **commercial law** (knowledge)
+- **customer relationship management** (knowledge)
+- **develop professional network** (skill/competence)
+- **implement marketing strategies** (skill/competence)
+- **integrate new products in manufacturing** (skill/competence)
+- **manage contracts** (skill/competence)
+- **manage sales channels** (skill/competence)
+- **manage sales teams** (skill/competence)
+- **product comprehension** (knowledge)
+- **project management** (knowledge)
+- **risk management** (knowledge)
+- **use analytics for commercial purposes** (skill/competence)
+
+## Optional
+
+- achieve sales targets (skill/competence)
+- analyse consumer buying trends (skill/competence)
+- communicate with customer service department (skill/competence)
+- customer service (knowledge)
+- deliver a sales pitch (skill/competence)
+- e-commerce systems (knowledge)
+- fix meetings (skill/competence)
+- international business (knowledge)
+- manage staff (skill/competence)
+- manage tender processes (skill/competence)
+- manage yield (skill/competence)
+- market pricing (knowledge)
+- perform market research (skill/competence)
+- prepare cost-plus pricing models (skill/competence)
+- pricing strategies (knowledge)
+- recruit employees (skill/competence)
+- train employees (skill/competence)
+- use theoretical marketing models (skill/competence)
+
+<!-- market-evidence -->
+
+## Market evidence (job-ad analysis, 14 ads, as of 2026-07-10)
+
+Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
+
+### Hard skills
+
+- account management — **29 %**
+- contract negotiation — **29 %**
+- forecasting — **21 %**
+- relationship management — **21 %**
+- revenue growth — **14 %**
+- negotiation — **14 %**
+- pipeline management — **14 %**
+- business development — **14 %**
+- commercial strategy — **14 %**
+- risk management — **14 %**
+- sales strategy — **14 %**
+- strategic planning — **14 %**
+- data analysis — **14 %**
+
+### Responsibilities
+
+- team leadership — **21 %**
+- customer relationship management — **14 %**
+- revenue ownership — **14 %**
+
+<!-- market-evidence -->
--- a/references/tasks.md
+++ b/references/tasks.md
@@ -0,0 +1,48 @@
+# Tasks & work activities — commercial director
+
+Source: O*NET 30.3, occupation 11-2021.00 (Marketing Managers) — manual nearest-occupation mapping via ISCO group 1221; the official ESCO crosswalk has no entry for this ESCO occupation.
+
+## Task statements
+
+- **[Supplemental]** Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
+- **[Supplemental]** Develop business cases for environmental marketing strategies.
+- **[Supplemental]** Integrate environmental information into product or company marketing strategies, policies, or activities.
+- **[Supplemental]** Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
+- **[Core]** Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
+- **[Core]** Develop pricing strategies, balancing firm objectives and customer satisfaction.
+- **[Core]** Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
+- **[Core]** Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
+- **[Core]** Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
+- **[Core]** Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
+- **[Core]** Consult with product development personnel on product specifications, such as design, color, or packaging.
+- **[Core]** Compile lists describing product or service offerings.
+- **[Core]** Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
+- **[Supplemental]** Select products or accessories to be displayed at trade or special production shows.
+- **[Core]** Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
+- **[Core]** Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
+- **[Supplemental]** Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
+- **[Core]** Initiate market research studies, or analyze their findings.
+- **[Supplemental]** Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
+- **[Supplemental]** Conduct economic or commercial surveys to identify potential markets for products or services.
+
+## Detailed work activities
+
+- Advise others on business or operational matters.
+- Analyze data to inform operational decisions or activities.
+- Analyze forecasting data to improve business decisions.
+- Analyze market research data.
+- Compile operational data.
+- Conduct opinion surveys or needs assessments.
+- Confer with organizational members to accomplish work activities.
+- Coordinate special events or programs.
+- Determine pricing or monetary policies.
+- Develop marketing plans or strategies for environmental initiatives.
+- Develop marketing plans or strategies.
+- Develop sustainable organizational policies or practices.
+- Direct sales, marketing, or customer service activities.
+- Estimate cost or material requirements.
+- Evaluate program effectiveness.
+- Monitor external affairs or events affecting business operations.
+- Negotiate contracts for transportation, distribution, or logistics services.
+- Recommend organizational process or policy changes.
+- Supervise employees.
--- a/references/tools.md
+++ b/references/tools.md
@@ -0,0 +1,172 @@
+# Tools & technology — commercial director
+
+Source: O*NET 30.3, occupation 11-2021.00 (Marketing Managers) — manual nearest-occupation mapping via ISCO group 1221; the official ESCO crosswalk has no entry for this ESCO occupation.
+
+| Software | Category | Hot technology |
+|---|---|---|
+| Adobe Acrobat | Document management software | yes |
+| Adobe After Effects | Video creation and editing software | yes |
+| Adobe Creative Cloud software | Graphics or photo imaging software | yes |
+| Adobe Illustrator | Graphics or photo imaging software | yes |
+| Adobe InDesign | Desktop publishing software | yes |
+| Adobe Photoshop | Graphics or photo imaging software | yes |
+| Amazon Redshift | Data base user interface and query software | yes |
+| Amazon Web Services AWS software | Data base user interface and query software | yes |
+| Apache Cassandra | Data base management system software | yes |
+| Apache Hadoop | Data base management system software | yes |
+| Apache Hive | Data base management system software | yes |
+| Apple macOS | Operating system software | yes |
+| Asana | Cloud-based data access and sharing software | yes |
+| Atlassian Confluence | Project management software | yes |
+| Atlassian JIRA | Content workflow software | yes |
+| C | Development environment software | yes |
+| Canva | Graphics or photo imaging software | yes |
+| Cascading style sheets CSS | Web platform development software | yes |
+| Elasticsearch | Data base management system software | yes |
+| Extensible markup language XML | Enterprise application integration software | yes |
+| Facebook | Web page creation and editing software | yes |
+| Figma | Graphical user interface development software | yes |
+| GitHub | Application server software | yes |
+| Google Analytics | Data mining software | yes |
+| Google Docs | Word processing software | yes |
+| Google Looker Analytics | Business intelligence and data analysis software | yes |
+| HubSpot software | Sales and marketing software | yes |
+| Hypertext markup language HTML | Web platform development software | yes |
+| IBM SPSS Statistics | Analytical or scientific software | yes |
+| Intuit QuickBooks | Accounting software | yes |
+| JavaScript | Web platform development software | yes |
+| Marketo Marketing Automation | Sales and marketing software | yes |
+| Microsoft Access | Data base user interface and query software | yes |
+| Microsoft Azure software | Development environment software | yes |
+| Microsoft Excel | Spreadsheet software | yes |
+| Microsoft Office software | Office suite software | yes |
+| Microsoft Outlook | Electronic mail software | yes |
+| Microsoft PowerPoint | Presentation software | yes |
+| Microsoft Project | Project management software | yes |
+| Microsoft SharePoint | Document management software | yes |
+| Microsoft SQL Server | Data base user interface and query software | yes |
+| Microsoft Teams | Project management software | yes |
+| Microsoft Visio | Process mapping and design software | yes |
+| Microsoft Visual Basic | Development environment software | yes |
+| Microsoft Visual Basic for Applications VBA | Development environment software | yes |
+| Microsoft Word | Word processing software | yes |
+| MySQL | Data base user interface and query software | yes |
+| NoSQL | Data base management system software | yes |
+| Oracle Database | Data base user interface and query software | yes |
+| Oracle PeopleSoft | Enterprise resource planning ERP software | yes |
+| Oracle PL/SQL | Data base management system software | yes |
+| PHP | Web platform development software | yes |
+| Python | Object or component oriented development software | yes |
+| R | Object or component oriented development software | yes |
+| Ruby | Development environment software | yes |
+| Salesforce software | Customer relationship management CRM software | yes |
+| SAP software | Enterprise resource planning ERP software | yes |
+| SAS | Analytical or scientific software | yes |
+| Slack | Cloud-based data access and sharing software | yes |
+| Splunk Enterprise | Cloud-based management software | yes |
+| Structured query language SQL | Data base user interface and query software | yes |
+| Swift | Object or component oriented development software | yes |
+| Tableau | Business intelligence and data analysis software | yes |
+| Teradata Database | Data base management system software | yes |
+| The MathWorks MATLAB | Analytical or scientific software | yes |
+| TikTok | Video creation and editing software | yes |
+| WordPress | Web page creation and editing software | yes |
+| Yardi software | Data base user interface and query software | yes |
+| Adobe Acrobat Reader | Document management software |  |
+| Adobe ActionScript | Development environment software |  |
+| Adobe Dreamweaver | Web page creation and editing software |  |
+| AdSense Tracker | Data base user interface and query software |  |
+| AEC Software FastTrack Schedule | Data base user interface and query software |  |
+| Airtable | Data base user interface and query software |  |
+| Apache Pig | Data base management system software |  |
+| Apache Solr | Data base management system software |  |
+| Apple Final Cut Pro | Video creation and editing software |  |
+| Apple Keynote | Presentation software |  |
+| Armand Morin MultiTrack Generator | Transaction server software |  |
+| Blackbaud The Raiser's Edge | Customer relationship management CRM software |  |
+| Citrix cloud computing software | Access software |  |
+| ClearEDGE | Data base user interface and query software |  |
+| Constant Contact | Customer relationship management CRM software |  |
+| Database reporting software | Data base reporting software |  |
+| Database software | Data base user interface and query software |  |
+| Databox | Data base user interface and query software |  |
+| Delphi Technology | Financial analysis software |  |
+| Dropbox | Cloud-based data access and sharing software |  |
+| Drupal | Web platform development software |  |
+| Dynamic hypertext markup language DHTML | Web platform development software |  |
+| Eko | Desktop communications software |  |
+| Evernote | Word processing software |  |
+| Extensible hypertext markup language XHTML | Web platform development software |  |
+| FileMaker Pro | Data base user interface and query software |  |
+| Flipgrid | Video creation and editing software |  |
+| Fund accounting software | Accounting software |  |
+| Google Ads | Sales and marketing software |  |
+| Google Drive | Cloud-based data access and sharing software |  |
+| Google Meet | Video conferencing software |  |
+| Google Slides | Presentation software |  |
+| IBM Cognos Impromptu | Business intelligence and data analysis software |  |
+| IBM Domino | Communications server software |  |
+| IBM InfoSphere DataStage | Enterprise application integration software |  |
+| IBM Notes | Electronic mail software |  |
+| IBM Power Systems software | Enterprise system management software |  |
+| Instagram | Web page creation and editing software |  |
+| JamBoard | Graphics or photo imaging software |  |
+| Jupyter Notebook | Object or component oriented development software |  |
+| Kapwing | Video creation and editing software |  |
+| LAMP Stack | Web platform development software |  |
+| LexisNexis | Information retrieval or search software |  |
+| LinkedIn | Web page creation and editing software |  |
+| LogMeIn GoToMeeting | Video conferencing software |  |
+| LogMeIn GoToWebinar | Network conferencing software |  |
+| Lyris HQ Web-Analytics Solution | Analytical or scientific software |  |
+| MarketSharp | Customer relationship management CRM software |  |
+| McAfee | Transaction security and virus protection software |  |
+| Mentimeter | Presentation software |  |
+| Microsoft Dynamics | Enterprise resource planning ERP software |  |
+| Microsoft Publisher | Desktop publishing software |  |
+| Microsoft Visual Basic Scripting Edition VBScript | Development environment software |  |
+| MicroStrategy | Business intelligence and data analysis software |  |
+| Minitab | Analytical or scientific software |  |
+| Nearpod | Multi-media educational software |  |
+| Nedstat Sitestat | Analytical or scientific software |  |
+| NetSuite ERP | Enterprise resource planning ERP software |  |
+| NortonLifeLock cybersecurity software | Transaction security and virus protection software |  |
+| Online advertising reporting software | Analytical or scientific software |  |
+| Oracle Beehive | Expert system software |  |
+| Oracle Business Intelligence Enterprise Edition | Business intelligence and data analysis software |  |
+| Oracle E-Business Suite Financials | Financial analysis software |  |
+| Oracle Eloqua | Customer relationship management CRM software |  |
+| Oracle Fusion Applications | Enterprise resource planning ERP software |  |
+| Oracle Hyperion | Enterprise resource planning ERP software |  |
+| Oracle JavaServer Pages JSP | Web platform development software |  |
+| Oracle PeopleSoft Financials | Enterprise resource planning ERP software |  |
+| Oracle Siebel Server Sync | Customer relationship management CRM software |  |
+| Padlet | Computer based training software |  |
+| QAD Marketing Automation | Customer relationship management CRM software |  |
+| Qlik Tech QlikView | Business intelligence and data analysis software |  |
+| Ruby on Rails | Web platform development software |  |
+| Sage SalesLogix | Customer relationship management CRM software |  |
+| Salesforce.com Salesforce CRM | Customer relationship management CRM software |  |
+| SAP Business Objects | Enterprise resource planning ERP software |  |
+| Screencastify | Video creation and editing software |  |
+| Screencast-O-Matic | Video creation and editing software |  |
+| SmugMug Flickr | Graphics or photo imaging software |  |
+| Social media sites | Web page creation and editing software |  |
+| Software as a service SaaS | Cloud-based data access and sharing software |  |
+| StataCorp Stata | Analytical or scientific software |  |
+| Tax software | Accounting software |  |
+| Web browser software | Internet browser software |  |
+| WeVideo | Video creation and editing software |  |
+| YouTube | Video creation and editing software |  |
+
+<!-- market-evidence -->
+
+## Market evidence (job-ad analysis, 14 ads, as of 2026-07-10)
+
+Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
+
+### Tools
+
+- Salesforce — **14 %**
+
+<!-- market-evidence -->