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feat: customer-experience-manager skill package v0.1.0

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# Data provenance — customer-experience-manager
Where the content of this skill package comes from, counted by
content items (tasks, competences, tools, evidence entries, curated
knowledge). Rendered live by Gitea:
```mermaid
%%{init: {'theme':'base','themeVariables':{'pie1':'#f9a825','pie2':'#1e88e5','pie3':'#ff355e','pie4':'#d97757','pie5':'#8e24aa','pieOuterStrokeWidth':'0px','pieSectionTextColor':'#fff'}}}%%
pie showData
title Content sources — customer-experience-manager
"ESCO (occupation & competences)" : 50
"O*NET (tasks & tools)" : 175
"Job boards (market evidence)" : 43
"Anthropic official Claude skills" : 8
"External AI skill packs (mapped)" : 138
```
| Source | Items | Share | Files |
|---|---|---|---|
| ESCO (occupation & competences) | 50 | 12.1 % | references/profile.md, references/skills.md |
| O*NET (tasks & tools) | 175 | 42.3 % | references/tasks.md, references/tools.md |
| Job boards (market evidence) | 43 | 10.4 % | references/market.md (full report) + "Market evidence" headline sections |
| Wikipedia & AI expert curation | 0 | 0.0 % | glossary, literature, usecases, intake, quality, evals/ |
| Anthropic official Claude skills | 8 | 1.9 % | references/ai-skills.md, section "anthropics/skills" (official Claude Code skills) |
| External AI skill packs (mapped) | 138 | 33.3 % | references/ai-skills.md (per-source attribution inside) |
| Stack Exchange practitioner Q&A (CC-BY-SA) | 0 | 0.0 % | references/practitioner-qa.md (per-entry attribution inside) |
Licensing: O*NET (USDOL/ETA, CC BY 4.0) · ESCO (© European Union) ·
job-ad evidence via official APIs (JSearch/Adzuna) · Wikipedia content
paraphrased with source URLs — never copied · external AI skills are
linked, not copied (Apache-2.0/MIT/source-available, see ai-skills.md).

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---
name: customer-experience-manager
description: "Occupational skill for the role 'customer experience manager' (also: guest relations specialist, guest relations manager, guest relations officer, hospitality customer experience manager, guest experience manager, guest experience specialist). Use when the user asks for typical customer experience manager work such as: typical customer experience manager responsibilities"
---
# Customer Experience Manager
Customer experience managers monitor customer experiences by creating, evaluating and improving the customer's interaction organisations in the hospitality, recreation or entertainment industry. They develop plans of action to optimise all aspects of the customer's experience. Customer experience managers strive to ensure customer satisfaction and boost company profits.
## Core workflow
## How to use this skill
- Read [references/profile.md](references/profile.md) for the occupation profile and scope.
- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory.
- Check [references/skills.md](references/skills.md) for essential vs. optional competences.
- Check [references/tools.md](references/tools.md) for the software commonly used in this role.
- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution).
## Key competences (essential)
- analyse business plans
- analyse data about clients
- comply with food safety and hygiene
- design customer experiences
- develop strategies for accessibility
- ensure cross-department cooperation
- ensure information privacy
- handle customer complaints
- identify stress points of customer interaction
- improve business processes
- maintain customer records
- maintain customer service
- manage the customer experience
- measure customer feedback
- monitor customer behaviour
## Hot technologies
- Adobe Acrobat
- Adobe After Effects
- Adobe Creative Cloud software
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Amazon Redshift
- Apache Hadoop
- Apache Hive
- Apple macOS
---
*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/9c9752b7-3e3b-4a08-8553-b63a013f8072), O*NET 30.3 (13-1161.00, manual nearest match). See manifest.json for licensing/attribution.*

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{
"name": "customer-experience-manager",
"title": "customer experience manager",
"version": "0.1.0",
"layer": "core",
"language": "en",
"generated": "2026-07-07",
"ids": {
"esco_uri": "http://data.europa.eu/esco/occupation/9c9752b7-3e3b-4a08-8553-b63a013f8072",
"esco_code": "2431.8",
"isco_group": "2431",
"onet_soc": "13-1161.00",
"crosswalk_match": "manual nearest via ISCO 2431 (Market Research Analysts and Marketing Specialists)"
},
"sources": [
{
"name": "ESCO",
"version": "1.2.1",
"url": "https://esco.ec.europa.eu/"
},
{
"name": "O*NET",
"version": "30.3",
"url": "https://www.onetcenter.org/",
"license": "CC BY 4.0"
}
],
"attribution": "This package includes information from the O*NET Database (v30.3) by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0. skillfactor is not endorsed by USDOL/ETA. ESCO data (v1.2.1) (c) European Union, used per the ESCO download conditions: https://esco.ec.europa.eu/en/use-esco/download",
"counts": {
"tasks": 0,
"dwas": 0,
"skills_essential": 20,
"skills_optional": 29,
"software": 0
},
"enrichment_ai_skills": {
"generated": "2026-07-14",
"method": "deterministic mapping (ISCO prefix + title/competence keywords)",
"sources": {
"anthropics/skills": {
"repo": "https://github.com/anthropics/skills",
"commit": "f6656c1",
"license": "Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available \u2014 see the LICENSE.txt in the upstream skill folder",
"skills": 5
},
"wshobson/agents": {
"repo": "https://github.com/wshobson/agents",
"commit": "6fd3247",
"license": "MIT (c) Seth Hobson",
"skills": 12
},
"google/skills": {
"repo": "https://github.com/google/skills",
"commit": "b15f327",
"license": "Apache-2.0",
"skills": 8
},
"coreyhaines31/marketingskills": {
"repo": "https://github.com/coreyhaines31/marketingskills",
"commit": "33218ff",
"license": "MIT",
"skills": 12
},
"realkimbarrett/advertising-skills": {
"repo": "https://github.com/realkimbarrett/advertising-skills",
"commit": "45f4a4a",
"license": "no explicit license \u2014 referenced by link only",
"skills": 6
},
"resend/resend-skills": {
"repo": "https://github.com/resend/resend-skills",
"commit": "2caefff",
"license": "MIT",
"skills": 5
},
"ConardLi/garden-skills": {
"repo": "https://github.com/ConardLi/garden-skills",
"commit": "fbd6453",
"license": "MIT",
"skills": 1
},
"mohitagw15856/pm-claude-skills": {
"repo": "https://github.com/mohitagw15856/pm-claude-skills",
"commit": "876fa30",
"license": "MIT",
"skills": 4
},
"a5c-ai/babysitter": {
"repo": "https://github.com/a5c-ai/babysitter",
"commit": "44a5d58b",
"license": "MIT",
"skills": 2
},
"jeremylongshore/claude-code-plugins-plus-skills": {
"repo": "https://github.com/jeremylongshore/claude-code-plugins-plus-skills",
"commit": "e112938a",
"license": "MIT",
"skills": 3
},
"alirezarezvani/claude-skills": {
"repo": "https://github.com/alirezarezvani/claude-skills",
"commit": "0241f43",
"license": "MIT",
"skills": 3
},
"anbeime/skill": {
"repo": "https://github.com/anbeime/skill",
"commit": "ddad607",
"license": "no explicit license \u2014 referenced by link only",
"skills": 1
},
"davila7/claude-code-templates": {
"repo": "https://github.com/davila7/claude-code-templates",
"commit": "fa79251",
"license": "MIT",
"skills": 2
},
"infrasity-labs/dev-gtm-claude-skills": {
"repo": "https://github.com/infrasity-labs/dev-gtm-claude-skills",
"commit": "02cfefb",
"license": "MIT",
"skills": 2
},
"affaan-m/everything-claude-code": {
"repo": "https://github.com/affaan-m/everything-claude-code",
"commit": "ed38744",
"license": "MIT",
"skills": 1
},
"rampstackco/claude-skills": {
"repo": "https://github.com/rampstackco/claude-skills",
"commit": "bc6d961",
"license": "MIT",
"skills": 1
},
"nexscope-ai/eCommerce-Skills": {
"repo": "https://github.com/nexscope-ai/eCommerce-Skills",
"commit": "56f3288",
"license": "MIT",
"skills": 3
},
"gooseworks-ai/goose-skills": {
"repo": "https://github.com/gooseworks-ai/goose-skills",
"commit": "94ec916",
"license": "no explicit license \u2014 referenced by link only",
"skills": 5
},
"indranilbanerjee/digital-marketing-pro": {
"repo": "https://github.com/indranilbanerjee/digital-marketing-pro",
"commit": "a3d119c",
"license": "MIT",
"skills": 1
},
"JasonColapietro/suede-creator-skills": {
"repo": "https://github.com/JasonColapietro/suede-creator-skills",
"commit": "0dc2aef",
"license": "MIT",
"skills": 1
},
"ognjengt/founder-skills": {
"repo": "https://github.com/ognjengt/founder-skills",
"commit": "a45931c",
"license": "MIT",
"skills": 1
},
"ferdinandobons/startup-skill": {
"repo": "https://github.com/ferdinandobons/startup-skill",
"commit": "a5f97c3",
"license": "MIT",
"skills": 1
}
},
"total_skills": 80,
"tiers": {
"core": 33,
"adjacent": 47
}
},
"provenance": {
"items": {
"esco": 50,
"onet": 175,
"jobads": 43,
"wiki_ai": 0,
"anthropic": 8,
"ai_skills": 138,
"stackx": 0
},
"share_percent": {
"esco": 12.1,
"onet": 42.3,
"jobads": 10.4,
"wiki_ai": 0.0,
"anthropic": 1.9,
"ai_skills": 33.3,
"stackx": 0.0
},
"method": "content items per source category"
},
"collar": "white",
"computer_work": true
}

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# External AI agent skills — customer-experience-manager
Proven, publicly available AI agent skills mapped to this occupation.
Nothing is copied from the sources: every entry is a name, a one-line
summary and a link to the upstream skill package. Each section names
its source repository, commit, license and retrieval date.
**Tiers:** `core` = the skill directly exercises a top market hard
skill, tool or method (from gated job-ad evidence) or an essential
ESCO competence of this occupation; `adjacent` =
plausibly useful, secondary. Entries are capped at 12 per source
and 80 in total per occupation (core first,
strongest matches survive); everything beyond the caps is excluded
and logged in the pipeline audit trail, not in this package.
_Matched deterministically (ISCO group + title/competence keywords,
tiered against market evidence + ESCO essentials) by
`pipeline/p5_enrich_ai_skills.py` on 2026-07-14._
## Source: anthropics/skills
- Repository: [https://github.com/anthropics/skills](https://github.com/anthropics/skills) (commit `f6656c1`, retrieved 2026-07-14)
- License: Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available — see the LICENSE.txt in the upstream skill folder
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `brand-guidelines` | adjacent | Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. | [source](https://github.com/anthropics/skills/tree/main/skills/brand-guidelines) |
| `docx` | adjacent | Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to … | [source](https://github.com/anthropics/skills/tree/main/skills/docx) |
| `pdf` | adjacent | Use this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text/tables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating … | [source](https://github.com/anthropics/skills/tree/main/skills/pdf) |
| `pptx` | adjacent | Use this skill any time a .pptx or .potx file is involved in any way — as input, output, or both. This includes: creating slide decks, pitch decks, or presentations; reading, parsing, or extracting text from any .pptx or .potx file (even … | [source](https://github.com/anthropics/skills/tree/main/skills/pptx) |
| `slack-gif-creator` | adjacent | Knowledge and utilities for creating animated GIFs optimized for Slack. Provides constraints, validation tools, and animation concepts. Use when users request animated GIFs for Slack like "make me a GIF of X doing Y for Slack. | [source](https://github.com/anthropics/skills/tree/main/skills/slack-gif-creator) |
## Source: wshobson/agents
- Repository: [https://github.com/wshobson/agents](https://github.com/wshobson/agents) (commit `6fd3247`, retrieved 2026-07-14)
- License: MIT (c) Seth Hobson
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `search-specialist (agent)` | core | Expert web researcher using advanced search techniques and synthesis. Masters search operators, result filtering, and multi-source verification. Handles competitive analysis and fact-checking. Use PROACTIVELY for deep research, information … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/search-specialist.md) |
| `seo-cannibalization-detector (agent)` | adjacent | Analyzes multiple provided pages to identify keyword overlap and potential cannibalization issues. Suggests differentiation strategies. Use PROACTIVELY when reviewing similar content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-cannibalization-detector.md) |
| `seo-content-auditor (agent)` | adjacent | Analyzes provided content for quality, E-E-A-T signals, and SEO best practices. Scores content and provides improvement recommendations based on established guidelines. Use PROACTIVELY for content review. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-auditor.md) |
| `content-marketer (agent)` | adjacent | Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing. Masters modern content tools, social media automation, and conversion … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/content-marketer.md) |
| `seo-content-refresher (agent)` | adjacent | Identifies outdated elements in provided content and suggests updates to maintain freshness. Finds statistics, dates, and examples that need updating. Use PROACTIVELY for older content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-content-refresher.md) |
| `seo-content-planner (agent)` | adjacent | Creates comprehensive content outlines and topic clusters for SEO. Plans content calendars and identifies topic gaps. Use PROACTIVELY for content strategy and planning. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-planner.md) |
| `social-publishing` | adjacent | Schedule and publish social media posts across 13 platforms (X, LinkedIn, Instagram, Facebook Pages, TikTok, Discord, Telegram, YouTube, Reddit, WordPress, Pinterest) via the SocialClaw API. Use when the user wants to publish, schedule, or … | [source](https://github.com/wshobson/agents/tree/main/plugins/social-publishing/skills/social-publishing) |
| `brand-landingpage` | adjacent | Brand-first landing page designer — runs a brand-identity interview (colors, typography, shape language), then generates and iterates on a polished landing page via Stitch with deployment-ready HTML. Use when the user asks to create, … | [source](https://github.com/wshobson/agents/tree/main/plugins/brand-landingpage/skills/brand-landingpage) |
| `seo-authority-builder (agent)` | adjacent | Analyzes content for E-E-A-T signals and suggests improvements to build authority and trust. Identifies missing credibility elements. Use PROACTIVELY for YMYL topics. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-authority-builder.md) |
| `seo-content-writer (agent)` | adjacent | Writes SEO-optimized content based on provided keywords and topic briefs. Creates engaging, comprehensive content following best practices. Use PROACTIVELY for content creation tasks. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-writer.md) |
| `seo-keyword-strategist (agent)` | adjacent | Analyzes keyword usage in provided content, calculates density, suggests semantic variations and LSI keywords based on the topic. Prevents over-optimization. Use PROACTIVELY for content optimization. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-keyword-strategist.md) |
| `seo-meta-optimizer (agent)` | adjacent | Creates optimized meta titles, descriptions, and URL suggestions based on character limits and best practices. Generates compelling, keyword-rich metadata. Use PROACTIVELY for new content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-meta-optimizer.md) |
## Source: realkimbarrett/advertising-skills
- Repository: [https://github.com/realkimbarrett/advertising-skills](https://github.com/realkimbarrett/advertising-skills) (commit `45f4a4a`, retrieved 2026-07-14)
- License: no explicit license — referenced by link only
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `conversion-path-builder` | adjacent | Design the optimal funnel from click to conversion. Trigger on "funnel", "conversion path", "booked calls". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/conversion-path-builder) |
| `performance-diagnosis` | adjacent | Diagnose why campaigns are underperforming. Trigger on "low performance", "high CPL", "bad ads". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/performance-diagnosis) |
| `ad-angle-multiplier` | adjacent | Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/ad-angle-multiplier) |
| `full-funnel-campaign-orchestrator` | adjacent | Coordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/orchestrators/full-funnel-campaign-orchestrator) |
| `mechanism-builder` | adjacent | Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/copy-chief/mechanism-builder) |
| `scroll-stopping-creative` | adjacent | Create ad concepts that stop attention in the first 3 seconds. Trigger on "ad creative", "thumbstopper", "video ideas". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/scroll-stopping-creative) |
## Source: ConardLi/garden-skills
- Repository: [https://github.com/ConardLi/garden-skills](https://github.com/ConardLi/garden-skills) (commit `fbd6453`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `kb-retriever` | adjacent | 面向本地知识库目录的检索和问答助手。核心流程：(1)分层索引导航 (2)遇到PDF/Excel时必须先读取references学习处理方法 (3)处理文件后再检索。按文件类型组合使用 grep、Read、pdfplumber、pandas 进行渐进式检索，避免整文件加载。用户问题涉及"从知识库目录回答问题/检索信息/查资料"时使用。 | [source](https://github.com/ConardLi/garden-skills/tree/fbd6453/skills/kb-retriever) |
## Source: a5c-ai/babysitter
- Repository: [https://github.com/a5c-ai/babysitter](https://github.com/a5c-ai/babysitter) (commit `44a5d58b`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `journey-mapping` | core | Customer journey visualization, analysis, and experience mapping tools | [source](https://github.com/a5c-ai/babysitter/tree/44a5d58b/library/specializations/domains/business/marketing/skills/journey-mapping) |
| `customer-reference-tracker` | core | Manages customer reference calls, NPS analysis, and churn pattern detection | [source](https://github.com/a5c-ai/babysitter/tree/44a5d58b/library/specializations/domains/business/venture-capital/skills/customer-reference-tracker) |
## Source: affaan-m/everything-claude-code
- Repository: [https://github.com/affaan-m/everything-claude-code](https://github.com/affaan-m/everything-claude-code) (commit `ed38744`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `customer-billing-ops` | core | Operate customer billing workflows such as subscriptions, refunds, churn triage, billing-portal recovery, and plan analysis using connected billing tools like Stripe. Use when the user needs to help a customer, inspect subscription state, … | [source](https://github.com/affaan-m/everything-claude-code/tree/ed38744/skills/customer-billing-ops) |
## Source: alirezarezvani/claude-skills
- Repository: [https://github.com/alirezarezvani/claude-skills](https://github.com/alirezarezvani/claude-skills) (commit `0241f43`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `product-manager-toolkit` | core | Comprehensive toolkit for product managers including RICE prioritization, customer interview analysis, PRD templates, discovery frameworks, and go-to-market strategies. Use when prioritizing features, synthesizing user research, writing … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/product-team/skills/product-manager-toolkit) |
| `ciso-review` | core | /cs:ciso-review <plan> — Risk-paranoid interrogation of any plan that touches data, compliance, or production access. Use when launching features that handle customer data, before a SOC 2 / ISO audit, or after any incident or near-miss. | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/c-level-advisor/c-level-agents/skills/ciso-review) |
| `referral-program` | core | When the user wants to design, launch, or optimize a referral or affiliate program. Use when they mention 'referral program,' 'affiliate program,' 'word of mouth,' 'refer a friend,' 'incentive program,' 'customer referrals,' 'brand … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/marketing-skill/skills/referral-program) |
## Source: anbeime/skill
- Repository: [https://github.com/anbeime/skill](https://github.com/anbeime/skill) (commit `ddad607`, retrieved 2026-07-14)
- License: no explicit license — referenced by link only
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `product-manager-toolkit` | core | Comprehensive toolkit for product managers including RICE prioritization, customer interview analysis, PRD templates, discovery frameworks, and go-to-market strategies. Use for feature prioritization, user research synthesis, requirement … | [source](https://github.com/anbeime/skill/tree/ddad607/skills/product-manager-toolkit/product-manager-toolkit) |
## Source: davila7/claude-code-templates
- Repository: [https://github.com/davila7/claude-code-templates](https://github.com/davila7/claude-code-templates) (commit `fa79251`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `product-manager-toolkit` | core | Comprehensive toolkit for product managers including RICE prioritization, customer interview analysis, PRD templates, discovery frameworks, and go-to-market strategies. Use for feature prioritization, user research synthesis, requirement … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/product-manager-toolkit) |
| `constitutional-ai` | core | Anthropic's method for training harmless AI through self-improvement. Two-phase approach - supervised learning with self-critique/revision, then RLAIF (RL from AI Feedback). Use for safety alignment, reducing harmful outputs without human … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/ai-research/safety-alignment-constitutional-ai) |
## Source: ferdinandobons/startup-skill
- Repository: [https://github.com/ferdinandobons/startup-skill](https://github.com/ferdinandobons/startup-skill) (commit `a5f97c3`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `startup-design` | core | Design, validate, and plan a startup from scratch. Covers market research, competitive analysis, business model, brand identity, product definition, financial projections, and validation experiments. Trigger when the user has a startup … | [source](https://github.com/ferdinandobons/startup-skill/tree/a5f97c3/startup-design) |
## Source: gooseworks-ai/goose-skills
- Repository: [https://github.com/gooseworks-ai/goose-skills](https://github.com/gooseworks-ai/goose-skills) (commit `94ec916`, retrieved 2026-07-14)
- License: no explicit license — referenced by link only
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `expansion-signal-spotter` | core | Monitor existing customer accounts for upsell and cross-sell signals: team growth on LinkedIn, new job postings, product usage patterns, funding announcements, and public company news. Produces a weekly expansion opportunity list with … | [source](https://github.com/gooseworks-ai/goose-skills/tree/94ec916/skills/sales/composites/expansion-signal-spotter) |
| `review-intelligence-digest` | core | Scrape G2, Capterra, and Trustpilot reviews for your product and competitors, then extract recurring themes, objections, proof points, and exact customer language for use in messaging. Chains review-site-scraper with LLM analysis. Produces … | [source](https://github.com/gooseworks-ai/goose-skills/tree/94ec916/skills/research/composites/review-intelligence-digest) |
| `voice-of-customer-synthesizer` | core | Aggregate customer feedback from multiple sources — support tickets, NPS comments, Slack messages, G2 reviews, call transcripts, survey responses — into a unified VoC report with theme clustering, sentiment analysis, trend detection, and … | [source](https://github.com/gooseworks-ai/goose-skills/tree/94ec916/skills/research/composites/voice-of-customer-synthesizer) |
| `icp-identification` | core | Research a company or idea, define the Ideal Customer Profile, and route to the right next step — either mapping the TAM or finding leads/prospects directly. The entry point for any "find me leads", "map my market", or "who should I sell … | [source](https://github.com/gooseworks-ai/goose-skills/tree/94ec916/skills/lead-generation/capabilities/icp-identification) |
| `company-current-gtm-analysis` | core | Comprehensive GTM analysis of any target company. Researches what a company is currently doing across all go-to-market dimensions — content/blog, founder LinkedIn activity, SEO/traffic, hiring signals, social/community presence, customer … | [source](https://github.com/gooseworks-ai/goose-skills/tree/94ec916/skills/competitive-intel/composites/company-current-gtm-analysis) |
## Source: indranilbanerjee/digital-marketing-pro
- Repository: [https://github.com/indranilbanerjee/digital-marketing-pro](https://github.com/indranilbanerjee/digital-marketing-pro) (commit `a3d119c`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `funnel-architect` | core | Design marketing funnels. Use when: mapping customer journeys, attribution modeling, or conversion paths. | [source](https://github.com/indranilbanerjee/digital-marketing-pro/tree/a3d119c/skills/funnel-architect) |
## Source: infrasity-labs/dev-gtm-claude-skills
- Repository: [https://github.com/infrasity-labs/dev-gtm-claude-skills](https://github.com/infrasity-labs/dev-gtm-claude-skills) (commit `02cfefb`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `product-manager-toolkit` | core | Comprehensive toolkit for product managers including RICE prioritization, customer interview analysis, PRD templates, discovery frameworks, and go-to-market strategies. Use when prioritizing features, synthesizing user research, writing … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/product-manager-toolkit) |
| `customer-research` | core | When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/marketing-skills/customer-research) |
## Source: JasonColapietro/suede-creator-skills
- Repository: [https://github.com/JasonColapietro/suede-creator-skills](https://github.com/JasonColapietro/suede-creator-skills) (commit `0dc2aef`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `suede-customer-research` | core | Suede-owned customer-research discipline for interview design, transcript and ticket synthesis, review and forum mining, quote banks, jobs, and evidence-backed personas. Use when discovering or synthesizing what a defined customer segment … | [source](https://github.com/JasonColapietro/suede-creator-skills/tree/0dc2aef/skills/suede-customer-research) |
## Source: jeremylongshore/claude-code-plugins-plus-skills
- Repository: [https://github.com/jeremylongshore/claude-code-plugins-plus-skills](https://github.com/jeremylongshore/claude-code-plugins-plus-skills) (commit `e112938a`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `keep-onboard` | core | Optimize customer onboarding — map the activation sequence, identify drop-off points, design the aha moment, and produce the onboarding email sequence. Use when asked to "fix onboarding", "improve activation", "time-to-value is too slow", … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/ai-agency/tonone/skills/keep-onboard) |
| `echo` | core | User researcher — interviews, personas, Jobs-to-Be-Done, and customer feedback synthesis. | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/ai-agency/tonone/skills/echo) |
| `keep-health` | core | Design a customer health scoring model — define signals, weights, thresholds, and action triggers. Use when asked to "build health scoring", "how do we predict churn", "what signals indicate a customer is at risk", or "design our health … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/ai-agency/tonone/skills/keep-health) |
## Source: mohitagw15856/pm-claude-skills
- Repository: [https://github.com/mohitagw15856/pm-claude-skills](https://github.com/mohitagw15856/pm-claude-skills) (commit `876fa30`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `customer-outage-notice` | core | Write clear customer-facing outage and service-disruption notifications. Use when asked to write an outage notice, a status-page update, a service-disruption email, a maintenance notice, or an incident update sequence. Produces status-page … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-crisis/skills/customer-outage-notice) |
| `lifecycle-crm-plan` | core | Design lifecycle marketing / CRM journeys across the customer lifecycle. Use when asked to plan onboarding emails, lifecycle/CRM campaigns, drip sequences, re-engagement or winback flows, or a messaging calendar. Produces a lifecycle plan … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-growth/skills/lifecycle-crm-plan) |
| `review-response` | core | Write the right reply to a customer review — positive, negative, or mixed. Use when asked to respond to a review, reply to a bad/1-star review, handle online reviews, or write review-response templates. Produces tailored, on-brand … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-ecommerce/skills/review-response) |
| `kyc-escalation` | core | Write an internal KYC/AML escalation memo: a factual time-stamped trigger description, customer-profile vs activity mismatch analysis, red-flag taxonomy mapping, outstanding information, and a recommendation with rationale. Use when asked … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-banking/skills/kyc-escalation) |
## Source: nexscope-ai/eCommerce-Skills
- Repository: [https://github.com/nexscope-ai/eCommerce-Skills](https://github.com/nexscope-ai/eCommerce-Skills) (commit `56f3288`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `ecommerce-personalization` | core | Design personalization strategies for e-commerce stores. Product recommendations, dynamic content, customer segmentation, and personalized email/SMS based on browsing and purchase behavior. | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-personalization) |
| `market-gap-analysis` | core | Identify underserved market gaps and unmet customer needs in e-commerce. Analyzes competitor blind spots, review pain points, search demand without adequate supply, and emerging customer segments. | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/market-gap-analysis) |
| `ecommerce-business-plan` | core | Create a comprehensive e-commerce business plan. Market analysis, financial projections, marketing strategy, operations planning, and milestone roadmap for new or growing e-commerce businesses. | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-business-plan) |
## Source: ognjengt/founder-skills
- Repository: [https://github.com/ognjengt/founder-skills](https://github.com/ognjengt/founder-skills) (commit `a45931c`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `competitor-intel` | core | Analyzes competitors using web research to provide verified business metrics, actionable leverage strategies, and predicted next moves. Use when user needs competitive intelligence, competitor analysis, market positioning insights, or … | [source](https://github.com/ognjengt/founder-skills/tree/a45931c/skills/competitor-intel) |
## Source: rampstackco/claude-skills
- Repository: [https://github.com/rampstackco/claude-skills](https://github.com/rampstackco/claude-skills) (commit `bc6d961`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `discovery-research-synthesis` | core | Turning research artifacts into actionable PM insight. Customer interviews, user research notes, support ticket reviews, sales call transcripts, survey data, in-app feedback, all synthesized into the decisions they are meant to inform. The … | [source](https://github.com/rampstackco/claude-skills/tree/bc6d961/skills/discovery-research-synthesis) |
## Source: google/skills
- Repository: [https://github.com/google/skills](https://github.com/google/skills) (commit `b15f327`, retrieved 2026-07-14)
- License: Apache-2.0
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `workload-manager-basics` | adjacent | Use this skill to manage Google Cloud Workload Manager evaluations, rules, scanned resources, and validation results by using public client libraries and the REST API. Use when you need to inspect workload best-practice rules, create and … | [source](https://github.com/google/skills/tree/b15f327/skills/cloud/workload-manager-basics) |
| `google-ads-api-mcp-setup` | adjacent | Guides developers through downloading, configuring, and installing the official open-source Google Ads MCP Server. Use this skill when a user wants to connect their AI assistant (such as Gemini, Claude Code, or Cursor) to their Google Ads … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-ads-api/google-ads-api-mcp-setup) |
| `google-ads-api-quickstart` | adjacent | Guides developers through Google Ads API quickstart: credential setup, choosing from 6 client libraries/REST, configuring environments, and running a "retrieve campaigns" script. Troubleshoots common setup errors: USER_PERMISSION_DENIED, … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-ads-api/google-ads-api-quickstart) |
| `google-mobile-ads-android-migrate-to-next-gen` | adjacent | Migrates Android applications from the old, legacy Google Mobile Ads (GMA) SDK (com.google.android.gms:play-services-ads) to the new GMA Next-Gen SDK (com.google.android.libraries.ads.mobile.sdk:ads-mobile-sdk). Provides comprehensive … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-android-migrate-to-next-gen) |
| `google-mobile-ads-banner` | adjacent | Provides instructions to implement, integrate, or configure Google Mobile Ads (GMA) banner ads in Android and iOS mobile applications. Use when the task involves setting up banner ads in a mobile application. | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-banner) |
| `google-mobile-ads-get-started` | adjacent | Provides instructions for integrating the Google Mobile Ads (GMA) SDK. Use this skill when the user wants to get started with, install, integrate, set up, or configure the SDK for AdMob or Ad Manager, GMA Next-Gen SDK or mobile ads … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-get-started) |
| `google-mobile-ads-interstitial` | adjacent | Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK interstitial ads in Android and iOS mobile applications. Use this skill when the task involves setting up interstitial ads. Don't use for … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-interstitial) |
| `google-mobile-ads-rewarded` | adjacent | Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK rewarded ads in Android or iOS mobile applications. Use this skill when the task involves setting up rewarded ads. Don't use for "rewarded … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-rewarded) |
## Source: coreyhaines31/marketingskills
- Repository: [https://github.com/coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) (commit `33218ff`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `social` | core | When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Also use when the user … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/social) |
| `revops` | adjacent | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/revops) |
| `marketing-ideas` | adjacent | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/marketing-ideas) |
| `churn-prevention` | adjacent | When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/churn-prevention) |
| `copy-editing` | adjacent | When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/copy-editing) |
| `copywriting` | adjacent | When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/copywriting) |
| `ab-testing` | adjacent | When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/ab-testing) |
| `aso` | adjacent | When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/aso) |
| `co-marketing` | adjacent | When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/co-marketing) |
| `community-marketing` | adjacent | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/community-marketing) |
| `content-strategy` | adjacent | When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/content-strategy) |
| `cro` | adjacent | When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/cro) |
## Source: resend/resend-skills
- Repository: [https://github.com/resend/resend-skills](https://github.com/resend/resend-skills) (commit `2caefff`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `agent-email-inbox` | adjacent | Use when building any system where email content triggers actions — AI agent inboxes, automated support handlers, email-to-task pipelines, or any workflow processing untrusted inbound email. Always use this skill when the user wants to … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/agent-email-inbox) |
| `resend-cli` | adjacent | Operate the Resend platform from the terminal — send emails (including React Email .tsx templates via --react-email), manage domains, contacts, broadcasts, templates, webhooks, API keys, logs, automations, and events via the `resend` CLI. … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/resend-cli) |
| `email-best-practices` | adjacent | Use when building email features, emails going to spam, high bounce rates, setting up SPF/DKIM/DMARC authentication, implementing email capture, ensuring compliance (CAN-SPAM, GDPR, CASL), handling webhooks, retry logic, making emails … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/email-best-practices) |
| `resend` | adjacent | Use when working with the Resend email API — sending transactional emails (single or batch), receiving inbound emails via webhooks, managing email templates, tracking delivery events, managing domains, contacts, broadcasts, webhooks, API … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/resend) |
| `react-email` | adjacent | Use when building HTML email templates with React components, adding a visual email editor to an application using the React Email visual editor, rendering emails to HTML, or sending emails with Resend. Covers welcome emails, password … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/react-email) |

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# Berufsbild (Deutschland) — Customer-Experience-Manager/in
> **Quelle:** BERUFENET, Bundesagentur für Arbeit — Beruf-ID 132575,
> KldB 2010: B 92113 · via öffentliche BERUFENET-API,
> abgerufen 2026-07-12. Automatisches Label-Matching
> (Score 1.00); Inhalte paraphrasiert/gekürzt, Volltext beim
> Original: https://web.arbeitsagentur.de/berufenet/beruf/132575
## Aufgaben und Tätigkeiten kompakt
Customer-Experience-Manager und -Managerinnen schaffen die Voraussetzungen für positive Kundenerlebnisse, um Kunden und Kundinnen langfristig zu binden, die ihrerseits aufgrund positiver Erfahrungen neue Kundschaft bringen. Sie analysieren, inwieweit sich Erwartungen an ein Unternehmen mit der Realität decken. Hierzu befragen sie die Kundschaft und beobachten im Netz, wie sich diese untereinander austauscht. Sie ermitteln, wie sich Nutzende auf Websites verhalten, welche Links sie häufiger anklicken, was sie als erstes wahrnehmen und welche Berührungspunkte zu Unternehmen sie nutzen. Berührungspunkte sind z.B. Onlineshops oder Soziale Medien. Customer-Experience-Manager und -Managerinnen entwickeln Optimierungsvorschläge und prüfen deren Erfolg.
## Tätigkeitsbezeichnungen
Customer-Experience-Manager/in
Berufsbezeichnung in englischer SpracheCustomer Experience Manager (m/f)
## Die Tätigkeit im Überblick
Customer-Experience-Manager und -Managerinnen sorgen dafür, dass Kunden und Kundinnen mit Unternehmen oder Marken möglichst gute Erfahrungen machen, um eine langfristige Kundenbindung zu erreichen.
## Trends
Marketing im MetaversumIm Zuge der Digitalisierung eröffen sich immer mehr Möglichkeiten für das Marketing. Ein besonderes Beispiel ist das Digitaler Raum, der verschiedene Services und Handlungsräume des Internets zu einer virtuellen Parallelwelt vereint; Menschen können in Form von dreidimensionalen Avataren miteinander interagieren und z.B. in Echtzeit an Ereignissen teilnehmen
" name="Metaversum">Metaversum. Es ermöglicht den persönlichen Kontakt im virtuellen Raum. Ein intimerer Kommunikations- und Werbestil schafft eine engere Beziehung zwischen Unternehmen und Kundschaft. Im Metaversum können z.B. eigene virtuelle Räume geschaffen oder Online-Messen veranstaltet werden. Diese bieten den Besuchern und Besucherinnen ein authentisches Einkaufserlebnis. Fach- und Führungskräfte im Bereich Marketing werden sich mit den Einsatzmöglichkeiten des Metaversums auseinandersetzen.
Brand- und werteorientiertes Marketing mit KI-ToolsDie Markenidentität eines Unternehmens steht beim brand- und werteorientierten Marketing im Mittelpunkt. Dabei soll v.a. die Identifikation mit den Werten eines Unternehmens (Etablierung einer Marke (englisch: Brand) durch gezielte (Online-)Marketingmaßnahmen; Ziel ist, dass sich die Marke durch ihr Alleinstellungsmerkmal zum Aushängeschild des Unternehmens entwickelt und zur Bindung der Kundschaft beiträgt
" name="Branding">Branding) die Kunden und Kundinnen binden und zum Kauf anregen. Fachkräfte nutzen dazu z.B. gebrandete Podcasts, die den Nutzenden Inhalte bieten und gleichzeitig für Produkte werben, oder sie bauen eine sog. Brand-Community auf. Mit Künstlicher Intelligenz (KI) können z.B. Influencer und Influencerinnen für Werbe-Kooperationen aufgespürt oder der Ruf des Unternehmens im Blick behalten werden (sog. Brand Awareness). Fachkräfte im Bereich Marketing werden sich mit diesen neuen Strategien vertraut machen, um wettbewerbsfähig zu bleiben.
Künstliche Intelligenz (KI) im KundenserviceIm Kundenservice kommen bereits Chatbots zum Einsatz - zunehmend auf Basis englisch: Artificial Intelligence (AI)
Teilgebiet der Informatik, das Strukturen menschlicher Intelligenz untersucht, auf Computer überträgt und Programme für intelligente Problemlösungen entwickelt, z. B. Spracherkennung
" name="Künstliche Intelligenz (KI)">Künstlicher Intelligenz (KI). Sie verstehen Sprache besser, bearbeiten Routineanfragen selbstständig und leiten komplexe Fälle weiter. Auch Voicebots (Sprachassistenten) gewinnen an Bedeutung: Sie kommunizieren
## Aufgaben und Tätigkeiten im Einzelnen
Prinzip der Kundenorientierung innerbetrieblich kommunizieren, um die Voraussetzungen für positive Kundenerlebnisse zu schaffen, diese in den Mittelpunkt zu stellen und eine langfristige Kundenbindung zu ermöglichen
bestehende Strukturen und Berührungspunkte wie Onlineshops, Soziale Medien, Chats oder Newsletter zu Kunden/Kundinnen identifizieren und analysieren; ermitteln, was die Nutzenden erwarten und benötigen
Umfragen, Blogs, Feedback, Kommentare, Kundenbewertungen u. Ä. auswerten
ermitteln, welche Anforderungen die Kundschaft an bestehende Kontaktmöglichkeiten, Beratungsleistungen, die Auftragsbearbeitung oder den Umgang mit Reklamationen hat
mithilfe spezieller Software ermitteln, wie sich die Kundschaft im Netz bzw. auf Internetseiten bewegt
Kundenverhalten in sogenannten Customer Journey Maps dokumentieren und auswerten
mithilfe von englisch: Artificial Intelligence (AI)
Teilgebiet der Informatik, das Strukturen menschlicher Intelligenz untersucht, auf Computer überträgt und Programme für intelligente Problemlösungen entwickelt, z. B. Spracherkennung
" name="Künstliche Intelligenz (KI)">KI-basierter Software das Kundenverhalten analysieren und ggf. Änderungsoptionen ableiten
Optimierungsvorschläge entwickeln und umsetzen
alle zum Kundenerlebnis gehörenden Elemente in die Konzeption einbeziehen: Onlineshops, Social-Media-Auftritte, Dialogsysteme, deutsch: Bildschirmgestaltung
Informationstechnik (IT): Grafische Gestaltung von Benutzeroberflächen auf dem Bildschirm, v.a. in Zusammenhang mit Browseranwendungen
" name="Screendesign">Screen-Design, Kundenberatung, Auftragsabwicklung, Qualität von Waren und Dienstleistungen
Kontaktaufnahme erleichtern, z.B. indem Bestellvorgänge vereinfacht werden durch weniger Klicks bei Onlinebestellungen
Sortiment bzw. Dienstleistungen anpassen, Kundenbetreuung und Auftragsbearbeitung optimieren
Maßnahmen einführen bzw. verbessern, um Kundschaft zu binden bzw. neu zu gewinnen, z.B. Rabatte für Stammkunden/-kundinnen, Begrüßungsgeschenke für Neukundschaft
Deeskalationsmanagement einführen bzw. optimieren, z.B. flexible Reaktion auf Sonderwünsche, Entgegenkommen bei Reklamationen, z.B. durch Gutschriften oder Preisnachlässe
überwachen, wie akzeptiert, effektiv und erfolgreich die getroffenen Maßnahmen sind
## Arbeitsbereiche/Branchen
Customer-Experience-Manager und -Managerinnen finden Beschäftigung
in Unternehmen des Einzel-, Groß- und Außenhandels
bei herstellenden und Dienstleistungsbetrieben
im Internetversandhandel bei reinen Onlineshops

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# Market evidence report — customer-experience-manager
Source: **10 real job ads** (JSearch API, countries: us 10), extracted into the MSSQL evidence store; as of 2026-07-11.
This report contains extracted, aggregated facts only — no ad text is
reproduced (copyright / platform terms).
## Seniority distribution
| Seniority | Ads | Share |
|---|---|---|
| mid | 7 | 70 % |
| junior | 2 | 20 % |
| n/a | 1 | 10 % |
## Tools — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
## Hard skills — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | customer service | 6 | 60 % |
| 2 | cash handling | 4 | 40 % |
| 3 | training | 3 | 30 % |
## Methods — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
## Responsibilities — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
## Regional breakdown
> **Corpus note:** 10 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.
### US (us)
**Insufficient evidence** — 10 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
### UK (gb)
**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
### EU/DACH (de, at, ch, nl)
**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
## Job title variants in the market
| Title | Ads |
|---|---|
| Customer experience manager | 3 |
| Customer Relations Specialist | 3 |
| Assistant Customer Experience Manager | 1 |
| Guest Experience Manager - Pittsburgh, PA | 1 |
| Guest Experience Specialist | 1 |
| Guest Relations Specialist | 1 |
Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.

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# Occupation profile — customer experience manager
- **ESCO URI:** http://data.europa.eu/esco/occupation/9c9752b7-3e3b-4a08-8553-b63a013f8072
- **ESCO code:** 2431.8
- **ISCO-08 group:** 2431 — Advertising and marketing professionals
## Description (ESCO)
Customer experience managers monitor customer experiences by creating, evaluating and improving the customer's interaction organisations in the hospitality, recreation or entertainment industry. They develop plans of action to optimise all aspects of the customer's experience. Customer experience managers strive to ensure customer satisfaction and boost company profits.
## Definition
nan
## Alternative labels
- guest relations specialist
- guest relations manager
- guest relations officer
- hospitality customer experience manager
- guest experience manager
- guest experience specialist

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# Competences — customer experience manager
Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/9c9752b7-3e3b-4a08-8553-b63a013f8072).
## Essential
- **analyse business plans** (skill/competence)
- **analyse data about clients** (skill/competence)
- **comply with food safety and hygiene** (skill/competence)
- **design customer experiences** (skill/competence)
- **develop strategies for accessibility** (skill/competence)
- **ensure cross-department cooperation** (skill/competence)
- **ensure information privacy** (skill/competence)
- **handle customer complaints** (skill/competence)
- **identify stress points of customer interaction** (skill/competence)
- **improve business processes** (skill/competence)
- **maintain customer records** (skill/competence)
- **maintain customer service** (skill/competence)
- **manage the customer experience** (skill/competence)
- **measure customer feedback** (skill/competence)
- **monitor customer behaviour** (skill/competence)
- **monitor work for special events** (skill/competence)
- **plan medium to long term objectives** (skill/competence)
- **provide improvement strategies** (skill/competence)
- **relationship marketing** (knowledge)
- **use e-tourism platforms** (skill/competence)
## Optional
- assist clients with special needs (skill/competence)
- augmented reality (knowledge)
- conduct qualitative research (skill/competence)
- conduct quantitative research (skill/competence)
- customer segmentation (knowledge)
- demonstrate intercultural competences in hospitality services (skill/competence)
- detect drug abuse (skill/competence)
- develop inclusive communication material (skill/competence)
- ecotourism (knowledge)
- educate on sustainable tourism (skill/competence)
- engage local communities in the management of natural protected areas (skill/competence)
- greet guests (skill/competence)
- identify customer's needs (skill/competence)
- implement marketing strategies (skill/competence)
- implement sales strategies (skill/competence)
- improve customer traveling experiences with augmented reality (skill/competence)
- lead a team in hospitality service (skill/competence)
- maintain incident reporting records (skill/competence)
- manage conservation of natural and cultural heritage (skill/competence)
- manage health and safety standards (skill/competence)
- measure sustainability of tourism activities (skill/competence)
- perform market research (skill/competence)
- plan shifts of employees (skill/competence)
- promote virtual reality travelling experiences (skill/competence)
- self-service technologies in tourism (knowledge)
- support community-based tourism (skill/competence)
- support local tourism (skill/competence)
- train employees (skill/competence)
- virtual reality (knowledge)
<!-- market-evidence -->
## Market evidence (job-ad analysis, 10 ads, as of 2026-07-11)
Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
### Hard skills
- customer service — **60 %**
- cash handling — **40 %**
- training — **30 %**
- supervision — **20 %**
- scheduling — **20 %**
- store maintenance — **20 %**
- coaching — **20 %**
- front end operations — **20 %**
- inventory control — **20 %**
- merchandising — **20 %**
- food safety — **20 %**
### Methods
- B.E.S.T. customer service experience — **20 %**
- World Recovery — **20 %**
### Responsibilities
- teamwork — **20 %**
- store maintenance — **20 %**
- store cleanliness — **20 %**
- associate development — **20 %**
- drink preparation — **20 %**
- crew training — **20 %**
- customer engagement — **20 %**
- customer interaction — **20 %**
- front end merchandising — **20 %**
- opening/closing procedures — **20 %**
- operations support — **20 %**
<!-- market-evidence -->

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# Tasks & work activities — customer experience manager
Source: O*NET 30.3, occupation 13-1161.00 (Market Research Analysts and Marketing Specialists) — manual nearest-occupation mapping via ISCO group 2431; the official ESCO crosswalk has no entry for this ESCO occupation.
## Task statements
- **[Core]** Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- **[Core]** Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- **[Core]** Measure and assess customer and employee satisfaction.
- **[Core]** Forecast and track marketing and sales trends, analyzing collected data.
- **[Core]** Seek and provide information to help companies determine their position in the marketplace.
- **[Core]** Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- **[Core]** Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- **[Core]** Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
- **[Core]** Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- **[Core]** Monitor industry statistics and follow trends in trade literature.
- **[Core]** Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- **[Core]** Develop and implement procedures for identifying advertising needs.
- **[Core]** Direct trained survey interviewers.
## Detailed work activities
- Analyze consumer trends.
- Analyze industry trends.
- Analyze market conditions or trends.
- Conduct surveys in organizations.
- Develop business or market strategies.
- Discuss business strategies, practices, or policies with managers.
- Establish business management methods.
- Gather organizational performance information.
- Measure effectiveness of business strategies or practices.
- Monitor business indicators.
- Prepare research reports.
- Supervise employees.

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# Tools & technology — customer experience manager
Source: O*NET 30.3, occupation 13-1161.00 (Market Research Analysts and Marketing Specialists) — manual nearest-occupation mapping via ISCO group 2431; the official ESCO crosswalk has no entry for this ESCO occupation.
| Software | Category | Hot technology |
|---|---|---|
| Adobe Acrobat | Document management software | yes |
| Adobe After Effects | Video creation and editing software | yes |
| Adobe Creative Cloud software | Graphics or photo imaging software | yes |
| Adobe Illustrator | Graphics or photo imaging software | yes |
| Adobe InDesign | Desktop publishing software | yes |
| Adobe Photoshop | Graphics or photo imaging software | yes |
| Amazon Redshift | Data base user interface and query software | yes |
| Apache Hadoop | Data base management system software | yes |
| Apache Hive | Data base management system software | yes |
| Apple macOS | Operating system software | yes |
| Asana | Cloud-based data access and sharing software | yes |
| Canva | Graphics or photo imaging software | yes |
| Cascading style sheets CSS | Web platform development software | yes |
| ESRI ArcGIS software | Geographic information system | yes |
| Facebook | Web page creation and editing software | yes |
| Google Analytics | Data mining software | yes |
| Google Docs | Word processing software | yes |
| Google Looker Analytics | Business intelligence and data analysis software | yes |
| HubSpot software | Sales and marketing software | yes |
| Hypertext markup language HTML | Web platform development software | yes |
| IBM SPSS Statistics | Analytical or scientific software | yes |
| JavaScript | Web platform development software | yes |
| Marketo Marketing Automation | Sales and marketing software | yes |
| Microsoft Access | Data base user interface and query software | yes |
| Microsoft Excel | Spreadsheet software | yes |
| Microsoft Office software | Office suite software | yes |
| Microsoft Outlook | Electronic mail software | yes |
| Microsoft PowerPoint | Presentation software | yes |
| Microsoft Project | Project management software | yes |
| Microsoft SharePoint | Document management software | yes |
| Microsoft SQL Server | Data base user interface and query software | yes |
| Microsoft Visio | Process mapping and design software | yes |
| Microsoft Visual Basic | Development environment software | yes |
| Microsoft Visual Basic for Applications VBA | Development environment software | yes |
| Microsoft Word | Word processing software | yes |
| MySQL | Data base user interface and query software | yes |
| Oracle PeopleSoft | Enterprise resource planning ERP software | yes |
| PHP | Web platform development software | yes |
| R | Object or component oriented development software | yes |
| Red Hat Enterprise Linux | Operating system software | yes |
| Salesforce software | Customer relationship management CRM software | yes |
| SAP software | Enterprise resource planning ERP software | yes |
| SAS | Analytical or scientific software | yes |
| Slack | Cloud-based data access and sharing software | yes |
| Structured query language SQL | Data base user interface and query software | yes |
| Tableau | Business intelligence and data analysis software | yes |
| Teradata Database | Data base management system software | yes |
| The MathWorks MATLAB | Analytical or scientific software | yes |
| TikTok | Video creation and editing software | yes |
| WordPress | Web page creation and editing software | yes |
| Zoom | Video conferencing software | yes |
| 3M Post-it App | Word processing software | |
| AcaStat Software | Analytical or scientific software | |
| Act! | Customer relationship management CRM software | |
| Adaptive conjoint analysis ACA software | Analytical or scientific software | |
| Adobe ActionScript | Development environment software | |
| Adobe Dreamweaver | Web page creation and editing software | |
| Adxstudio, for Microsoft | Content workflow software | |
| Airtable | Data base user interface and query software | |
| AndersonBell Abstat | Analytical or scientific software | |
| Apache Pig | Data base management system software | |
| Apple Final Cut Pro | Video creation and editing software | |
| Apple Keynote | Presentation software | |
| Aprimo Marketing | Enterprise resource planning ERP software | |
| Basecamp | Project management software | |
| Blackbaud The Raiser's Edge | Customer relationship management CRM software | |
| ClassApps SelectSurveyASP | Project management software | |
| Cytel LogXact | Analytical or scientific software | |
| Cytel Software XLMiner | Data mining software | |
| Data analysis software | Analytical or scientific software | |
| Database software | Data base user interface and query software | |
| Delphi Technology | Financial analysis software | |
| Digivey software (expert system feature) | Expert system software | |
| Digivey software (point of sale feature) | Point of sale POS software | |
| Dropbox | Cloud-based data access and sharing software | |
| Drupal | Web platform development software | |
| Dynamic hypertext markup language DHTML | Web platform development software | |
| Evernote | Word processing software | |
| Extensible hypertext markup language XHTML | Web platform development software | |
| Factiva | Information retrieval or search software | |
| FedBizOps | Information retrieval or search software | |
| FileMaker Pro | Data base user interface and query software | |
| Financial planning software | Financial analysis software | |
| Galilee Enterprise TargetPro | Customer relationship management CRM software | |
| Geographic information system GIS marketing software | Data base user interface and query software | |
| GLOBE Claritas | Analytical or scientific software | |
| GMI NET-MR | Data base user interface and query software | |
| Google Ads | Sales and marketing software | |
| Google Drive | Cloud-based data access and sharing software | |
| Google Slides | Presentation software | |
| GroupMe | Instant messaging software | |
| IBM Cognos Impromptu | Business intelligence and data analysis software | |
| IBM Information Management System (IMS) | Data base user interface and query software | |
| IBM Intelligent Miner | Data mining software | |
| IBM Notes | Electronic mail software | |
| Insightful Corporation Confirmit | Customer relationship management CRM software | |
| Insightful S-PLUS | Analytical or scientific software | |
| Instagram | Web page creation and editing software | |
| Intellimed | Data base user interface and query software | |
| LexisNexis | Information retrieval or search software | |
| LinkedIn | Web page creation and editing software | |
| LogiXML Ad-HOC | Desktop publishing software | |
| LogMeIn GoToMeeting | Video conferencing software | |
| LogMeIn GoToWebinar | Network conferencing software | |
| Loom | Video creation and editing software | |
| Map Maker | Categorization or classification software | |
| Medstat/INFORUM | Information retrieval or search software | |
| Microsoft Dynamics | Enterprise resource planning ERP software | |
| Microsoft Publisher | Desktop publishing software | |
| MicroStrategy | Business intelligence and data analysis software | |
| Minitab | Analytical or scientific software | |
| Mintel Reports | Information retrieval or search software | |
| NCR Teradata Warehouse Miner | Data mining software | |
| Neoforma Healthcare Products Information Services HPIS Market Intelligence | Information retrieval or search software | |
| NetSuite ERP | Enterprise resource planning ERP software | |
| NortonLifeLock cybersecurity software | Transaction security and virus protection software | |
| Oracle Business Intelligence Enterprise Edition | Business intelligence and data analysis software | |
| Oracle Darwin | Data mining software | |
| Oracle Eloqua | Customer relationship management CRM software | |
| Oracle Hyperion | Enterprise resource planning ERP software | |
| Palisade StatTools | Analytical or scientific software | |
| Perseus SurveySolutions | Project management software | |
| Provalis Research Simstat | Analytical or scientific software | |
| Qlik Tech QlikView | Business intelligence and data analysis software | |
| SAP Business Objects | Enterprise resource planning ERP software | |
| SAP Crystal Reports | Data base reporting software | |
| Sawtooth Choice-Base Conjoint CBS | Analytical or scientific software | |
| Sawtooth Composite Product Mapping CPM | Analytical or scientific software | |
| Sawtooth SSI Web | Desktop publishing software | |
| SmugMug Flickr | Graphics or photo imaging software | |
| Social media sites | Web page creation and editing software | |
| StataCorp Stata | Analytical or scientific software | |
| StatPac | Analytical or scientific software | |
| Survey software | Analytical or scientific software | |
| TechExcel ServiceWise | Customer relationship management CRM software | |
| Thomson Dialog | Graphics or photo imaging software | |
| Thomson Financial Investext | Information retrieval or search software | |
| TNS MarketWhys | Analytical or scientific software | |
| TNS Miriad | Analytical or scientific software | |
| TranspoLink BidLeads | Data base user interface and query software | |
| UNISTAT Statistical Package | Analytical or scientific software | |
| Vantage MCIF | Customer relationship management CRM software | |
| Verispan Patient Parameters | Information retrieval or search software | |
| Walmart Retail Link | Information retrieval or search software | |
| Web browser software | Internet browser software | |
| WeVideo | Video creation and editing software | |
| WinCross | Analytical or scientific software | |
| WorldAPP KeySurvey Suite | Data base user interface and query software | |
| YouTube | Video creation and editing software | |
<!-- market-evidence -->
## Market evidence (job-ad analysis, 10 ads, as of 2026-07-11)
Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
### Tools
- Microsoft Office — **20 %**
<!-- market-evidence -->