149 lines
6.0 KiB
Markdown
149 lines
6.0 KiB
Markdown
# Competences — destination manager
|
|
|
|
Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/425ed170-bf90-42c9-b5bd-148282ed96ff).
|
|
|
|
## Essential
|
|
|
|
- **apply strategic thinking** (skill/competence)
|
|
- **assess an area as a tourism destination** (skill/competence)
|
|
- **build a network of suppliers in tourism** (skill/competence)
|
|
- **build a strategic marketing plan for destination management** (skill/competence)
|
|
- **build business relationships** (skill/competence)
|
|
- **comply with food safety and hygiene** (skill/competence)
|
|
- **coordinate efforts of stakeholders for destination promotion** (skill/competence)
|
|
- **coordinate public-private partnerships in tourism** (skill/competence)
|
|
- **develop inclusive communication material** (skill/competence)
|
|
- **educate on sustainable tourism** (skill/competence)
|
|
- **engage local communities in the management of natural protected areas** (skill/competence)
|
|
- **execute marketing plan** (skill/competence)
|
|
- **geographical areas relevant to tourism** (knowledge)
|
|
- **lead the brand strategic planning process** (skill/competence)
|
|
- **local area tourism industry** (knowledge)
|
|
- **manage budgets** (skill/competence)
|
|
- **manage conservation of natural and cultural heritage** (skill/competence)
|
|
- **manage distribution of destination promotional materials** (skill/competence)
|
|
- **manage production of destination promotional materials** (skill/competence)
|
|
- **manage staff** (skill/competence)
|
|
- **manage visitor flows in natural protected areas** (skill/competence)
|
|
- **market analysis** (knowledge)
|
|
- **measure sustainability of tourism activities** (skill/competence)
|
|
- **oversee the design of touristic publications** (skill/competence)
|
|
- **oversee the printing of touristic publications** (skill/competence)
|
|
- **perform market research** (skill/competence)
|
|
- **plan digital marketing** (skill/competence)
|
|
- **plan measures to safeguard cultural heritage** (skill/competence)
|
|
- **plan measures to safeguard natural protected areas** (skill/competence)
|
|
- **recruit employees** (skill/competence)
|
|
- **sales strategies** (knowledge)
|
|
- **select optimal distribution channel** (skill/competence)
|
|
- **set up pricing strategies** (skill/competence)
|
|
- **supervise crew** (skill/competence)
|
|
- **support community-based tourism** (skill/competence)
|
|
- **support local tourism** (skill/competence)
|
|
- **tourist resources of a destination for further development** (knowledge)
|
|
|
|
## Optional
|
|
|
|
- augmented reality (knowledge)
|
|
- coordinate operational activities (skill/competence)
|
|
- create annual marketing budget (skill/competence)
|
|
- deliver presentations on tourism (skill/competence)
|
|
- design press kit for media (skill/competence)
|
|
- develop strategies for accessibility (skill/competence)
|
|
- develop tourist information materials (skill/competence)
|
|
- develop working procedures (skill/competence)
|
|
- ecotourism (knowledge)
|
|
- improve customer traveling experiences with augmented reality (skill/competence)
|
|
- maintain relationship with suppliers (skill/competence)
|
|
- manage contracts (skill/competence)
|
|
- manage yield (skill/competence)
|
|
- measure customer feedback (skill/competence)
|
|
- promote virtual reality travelling experiences (skill/competence)
|
|
- report touristic facts (skill/competence)
|
|
- self-service technologies in tourism (knowledge)
|
|
- train employees (skill/competence)
|
|
- use e-tourism platforms (skill/competence)
|
|
- virtual reality (knowledge)
|
|
|
|
<!-- market-evidence -->
|
|
|
|
## Market evidence (job-ad analysis, 7 ads, as of 2026-07-11)
|
|
|
|
Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
|
|
|
|
### Hard skills
|
|
|
|
- data analysis — **43 %**
|
|
- project management — **43 %**
|
|
- tourism development — **43 %**
|
|
- strategic planning — **29 %**
|
|
- marketing strategy — **29 %**
|
|
- economic development — **29 %**
|
|
- economic impact analysis — **29 %**
|
|
- grant writing — **29 %**
|
|
- budget preparation — **29 %**
|
|
- business retention — **29 %**
|
|
- community development — **14 %**
|
|
- commercial real estate — **14 %**
|
|
- content creation — **14 %**
|
|
- hospitality recruitment — **14 %**
|
|
- economic development planning — **14 %**
|
|
- cooperative marketing — **14 %**
|
|
- marketing strategy development — **14 %**
|
|
- digital marketing — **14 %**
|
|
- market research — **14 %**
|
|
- marketing — **14 %**
|
|
- marketing assistance — **14 %**
|
|
- product development — **14 %**
|
|
- tourism strategy development — **14 %**
|
|
- technical assistance — **14 %**
|
|
|
|
### Methods
|
|
|
|
- strategic planning — **29 %**
|
|
- public relations — **29 %**
|
|
- stakeholder collaboration — **14 %**
|
|
- sustainable tourism practices — **14 %**
|
|
- project planning — **14 %**
|
|
- value development — **14 %**
|
|
- goal setting — **14 %**
|
|
- community engagement — **14 %**
|
|
- community outreach — **14 %**
|
|
- community visioning — **14 %**
|
|
- business recruitment — **14 %**
|
|
- business expansion program — **14 %**
|
|
|
|
### Responsibilities
|
|
|
|
- budget management — **29 %**
|
|
- business support — **29 %**
|
|
- contract coordination — **29 %**
|
|
- industry connection — **29 %**
|
|
- legislation monitoring — **29 %**
|
|
- department operation management — **29 %**
|
|
- tourism development — **29 %**
|
|
- marketing material preparation — **29 %**
|
|
- marketing assistance — **14 %**
|
|
- marketing campaign management — **14 %**
|
|
- stakeholder collaboration — **14 %**
|
|
- program development — **14 %**
|
|
- partnership building — **14 %**
|
|
- presentation delivery — **14 %**
|
|
- tourism initiative coordination — **14 %**
|
|
- tourism initiative creation — **14 %**
|
|
- tourism program development — **14 %**
|
|
- visitor experience enhancement — **14 %**
|
|
- tourism strategy implementation — **14 %**
|
|
- county profile enhancement — **14 %**
|
|
- data reporting — **14 %**
|
|
- local attraction promotion — **14 %**
|
|
- grant opportunity identification — **14 %**
|
|
- existing business retention — **14 %**
|
|
- commission management — **14 %**
|
|
- business facilitation — **14 %**
|
|
- business guidance — **14 %**
|
|
- business collaboration — **14 %**
|
|
- business expansion — **14 %**
|
|
|
|
<!-- market-evidence -->
|