6.0 KiB
6.0 KiB
Competences — destination manager
Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/425ed170-bf90-42c9-b5bd-148282ed96ff).
Essential
- apply strategic thinking (skill/competence)
- assess an area as a tourism destination (skill/competence)
- build a network of suppliers in tourism (skill/competence)
- build a strategic marketing plan for destination management (skill/competence)
- build business relationships (skill/competence)
- comply with food safety and hygiene (skill/competence)
- coordinate efforts of stakeholders for destination promotion (skill/competence)
- coordinate public-private partnerships in tourism (skill/competence)
- develop inclusive communication material (skill/competence)
- educate on sustainable tourism (skill/competence)
- engage local communities in the management of natural protected areas (skill/competence)
- execute marketing plan (skill/competence)
- geographical areas relevant to tourism (knowledge)
- lead the brand strategic planning process (skill/competence)
- local area tourism industry (knowledge)
- manage budgets (skill/competence)
- manage conservation of natural and cultural heritage (skill/competence)
- manage distribution of destination promotional materials (skill/competence)
- manage production of destination promotional materials (skill/competence)
- manage staff (skill/competence)
- manage visitor flows in natural protected areas (skill/competence)
- market analysis (knowledge)
- measure sustainability of tourism activities (skill/competence)
- oversee the design of touristic publications (skill/competence)
- oversee the printing of touristic publications (skill/competence)
- perform market research (skill/competence)
- plan digital marketing (skill/competence)
- plan measures to safeguard cultural heritage (skill/competence)
- plan measures to safeguard natural protected areas (skill/competence)
- recruit employees (skill/competence)
- sales strategies (knowledge)
- select optimal distribution channel (skill/competence)
- set up pricing strategies (skill/competence)
- supervise crew (skill/competence)
- support community-based tourism (skill/competence)
- support local tourism (skill/competence)
- tourist resources of a destination for further development (knowledge)
Optional
- augmented reality (knowledge)
- coordinate operational activities (skill/competence)
- create annual marketing budget (skill/competence)
- deliver presentations on tourism (skill/competence)
- design press kit for media (skill/competence)
- develop strategies for accessibility (skill/competence)
- develop tourist information materials (skill/competence)
- develop working procedures (skill/competence)
- ecotourism (knowledge)
- improve customer traveling experiences with augmented reality (skill/competence)
- maintain relationship with suppliers (skill/competence)
- manage contracts (skill/competence)
- manage yield (skill/competence)
- measure customer feedback (skill/competence)
- promote virtual reality travelling experiences (skill/competence)
- report touristic facts (skill/competence)
- self-service technologies in tourism (knowledge)
- train employees (skill/competence)
- use e-tourism platforms (skill/competence)
- virtual reality (knowledge)
Market evidence (job-ad analysis, 7 ads, as of 2026-07-11)
Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
Hard skills
- data analysis — 43 %
- project management — 43 %
- tourism development — 43 %
- strategic planning — 29 %
- marketing strategy — 29 %
- economic development — 29 %
- economic impact analysis — 29 %
- grant writing — 29 %
- budget preparation — 29 %
- business retention — 29 %
- community development — 14 %
- commercial real estate — 14 %
- content creation — 14 %
- hospitality recruitment — 14 %
- economic development planning — 14 %
- cooperative marketing — 14 %
- marketing strategy development — 14 %
- digital marketing — 14 %
- market research — 14 %
- marketing — 14 %
- marketing assistance — 14 %
- product development — 14 %
- tourism strategy development — 14 %
- technical assistance — 14 %
Methods
- strategic planning — 29 %
- public relations — 29 %
- stakeholder collaboration — 14 %
- sustainable tourism practices — 14 %
- project planning — 14 %
- value development — 14 %
- goal setting — 14 %
- community engagement — 14 %
- community outreach — 14 %
- community visioning — 14 %
- business recruitment — 14 %
- business expansion program — 14 %
Responsibilities
- budget management — 29 %
- business support — 29 %
- contract coordination — 29 %
- industry connection — 29 %
- legislation monitoring — 29 %
- department operation management — 29 %
- tourism development — 29 %
- marketing material preparation — 29 %
- marketing assistance — 14 %
- marketing campaign management — 14 %
- stakeholder collaboration — 14 %
- program development — 14 %
- partnership building — 14 %
- presentation delivery — 14 %
- tourism initiative coordination — 14 %
- tourism initiative creation — 14 %
- tourism program development — 14 %
- visitor experience enhancement — 14 %
- tourism strategy implementation — 14 %
- county profile enhancement — 14 %
- data reporting — 14 %
- local attraction promotion — 14 %
- grant opportunity identification — 14 %
- existing business retention — 14 %
- commission management — 14 %
- business facilitation — 14 %
- business guidance — 14 %
- business collaboration — 14 %
- business expansion — 14 %