54 lines
2.2 KiB
Markdown
54 lines
2.2 KiB
Markdown
---
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name: destination-manager
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description: "Occupational skill for the role 'destination manager' (also: destination development manager, organisation manager, destination marketing manager, destination management organisation (DMO) manager, tourism strategy manager). Use when the user asks for typical destination manager work such as: typical destination manager responsibilities"
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---
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# Destination Manager
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Destination managers are in charge of managing and implementing the national/regional/local tourism strategies (or policies) for destination development, marketing and promotion.
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## Core workflow
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## How to use this skill
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- Read [references/profile.md](references/profile.md) for the occupation profile and scope.
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- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory.
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- Check [references/skills.md](references/skills.md) for essential vs. optional competences.
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- Check [references/tools.md](references/tools.md) for the software commonly used in this role.
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- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution).
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## Key competences (essential)
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- apply strategic thinking
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- assess an area as a tourism destination
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- build a network of suppliers in tourism
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- build a strategic marketing plan for destination management
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- build business relationships
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- comply with food safety and hygiene
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- coordinate efforts of stakeholders for destination promotion
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- coordinate public-private partnerships in tourism
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- develop inclusive communication material
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- educate on sustainable tourism
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- engage local communities in the management of natural protected areas
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- execute marketing plan
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- geographical areas relevant to tourism
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- lead the brand strategic planning process
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- local area tourism industry
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## Hot technologies
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- Adobe Acrobat
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- Adobe After Effects
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- Adobe Creative Cloud software
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- Adobe Illustrator
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- Adobe InDesign
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- Adobe Photoshop
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- Amazon Redshift
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- Amazon Web Services AWS software
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- Apache Cassandra
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- Apache Hadoop
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---
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*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/425ed170-bf90-42c9-b5bd-148282ed96ff), O*NET 30.3 (11-2021.00, manual nearest match). See manifest.json for licensing/attribution.*
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