5.4 KiB
Market evidence report — instructional-designer
Source: 46 real job ads (JSearch API, countries: us 40, gb 6), extracted into the MSSQL evidence store; as of 2026-07-14. This report contains extracted, aggregated facts only — no ad text is reproduced (copyright / platform terms).
Seniority distribution
| Seniority | Ads | Share |
|---|---|---|
| mid | 32 | 70 % |
| senior | 6 | 13 % |
| n/a | 3 | 7 % |
| junior | 3 | 7 % |
| lead | 2 | 4 % |
Tools — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | Adobe Captivate | 9 | 20 % |
| 2 | Articulate 360 | 9 | 20 % |
| 3 | Learning Management Systems (LMS) | 9 | 20 % |
| 4 | Microsoft Office | 8 | 17 % |
| 5 | Articulate Storyline | 6 | 13 % |
| 6 | Camtasia | 5 | 11 % |
| 7 | Learning Management System (LMS) | 5 | 11 % |
| 8 | Microsoft Excel | 5 | 11 % |
| 9 | Microsoft PowerPoint | 4 | 9 % |
| 10 | Microsoft Teams | 4 | 9 % |
| 11 | SharePoint | 4 | 9 % |
| 12 | Vyond | 4 | 9 % |
| 13 | Blackboard | 3 | 7 % |
| 14 | Canvas LMS | 3 | 7 % |
Hard skills — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | instructional design | 36 | 78 % |
| 2 | curriculum development | 17 | 37 % |
| 3 | adult learning principles | 11 | 24 % |
| 4 | needs analysis | 11 | 24 % |
| 5 | project management | 9 | 20 % |
| 6 | data analysis | 7 | 15 % |
| 7 | needs assessment | 5 | 11 % |
| 8 | content creation | 4 | 9 % |
| 9 | content development | 4 | 9 % |
| 10 | storyboarding | 4 | 9 % |
| 11 | technical writing | 4 | 9 % |
| 12 | adult learning theory application | 3 | 7 % |
| 13 | course development | 3 | 7 % |
| 14 | curriculum design | 3 | 7 % |
| 15 | program evaluation | 3 | 7 % |
| 16 | training delivery | 3 | 7 % |
| 17 | training needs analysis | 3 | 7 % |
Methods — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | blended learning | 9 | 20 % |
| 2 | ADDIE | 7 | 15 % |
| 3 | Kirkpatrick Model | 4 | 9 % |
| 4 | SAM | 4 | 9 % |
| 5 | ADDIE model | 3 | 7 % |
| 6 | adult learning principles | 3 | 7 % |
| 7 | e-learning | 3 | 7 % |
Responsibilities — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | content development | 10 | 22 % |
| 2 | stakeholder collaboration | 5 | 11 % |
| 3 | project management | 4 | 9 % |
| 4 | course design | 3 | 7 % |
| 5 | course development | 3 | 7 % |
| 6 | program evaluation | 3 | 7 % |
| 7 | project tracking | 3 | 7 % |
| 8 | storyboard development | 3 | 7 % |
| 9 | training material creation | 3 | 7 % |
| 10 | training material design | 3 | 7 % |
Regional breakdown
Corpus note: 46 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.
US (us)
40 ads.
Top hard skills:
- instructional design — 75 % (30 ads)
- curriculum development — 35 % (14 ads)
- adult learning principles — 20 % (8 ads)
- needs analysis — 20 % (8 ads)
- project management — 20 % (8 ads)
- data analysis — 18 % (7 ads)
- needs assessment — 12 % (5 ads)
- storyboarding — 10 % (4 ads)
- adult learning theory application — 8 % (3 ads)
- course development — 8 % (3 ads)
Top tools:
- Adobe Captivate — 22 % (9 ads)
- Learning Management Systems (LMS) — 20 % (8 ads)
- Articulate 360 — 18 % (7 ads)
- Articulate Storyline — 15 % (6 ads)
- Microsoft Office — 15 % (6 ads)
- Learning Management System (LMS) — 12 % (5 ads)
- Microsoft Excel — 12 % (5 ads)
- Camtasia — 10 % (4 ads)
- Microsoft PowerPoint — 10 % (4 ads)
- Vyond — 10 % (4 ads)
Seniority: mid 68 % · senior 15 % · n/a 8 % · junior 8 % · lead 2 %
UK (gb)
Insufficient evidence — 6 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
EU/DACH (de, at, ch, nl)
Insufficient evidence — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
Job title variants in the market
| Title | Ads |
|---|---|
| Instructional Designer | 7 |
| Instructional Designer, Contractor role (3 -6 months) | 2 |
| L&D Instructional Design Officer - Learning & Development | 2 |
| Advanced Training / Certification Lead | 1 |
| AI Instructional Design Specialist at QuadReal | 1 |
| Bilingual Instructional Designer Contract Role | 1 |
| Contract Instructional Designer | 1 |
| Curriculum Design VISTA | 1 |
| Director of Instructional Design | 1 |
| Director, Operations Instructional Design | 1 |
| E-learning Developer/Instructional Designer | 1 |
| Experienced Instructional Designer – Customer Education: Crafting Engaging | 1 |
| Hybrid Instructional Designer — Banking Learning & Training | 1 |
| Instructional Design and Learning Experience Specialist | 1 |
| Instructional Design Intern | 1 |
| Instructional Design Professional Job | 1 |
| Instructional Designer — eLearning & Visual Communications | 1 |
| Instructional Designer - Fairfax, VA | 1 |
| Instructional Designer – Senior | 1 |
| Instructional Designer (FA241) | 1 |
| Instructional Designer (Remote) | 1 |
| Instructional Designer I - REMOTE | 1 |
| Instructional Designer III | 1 |
| Instructional Designer, Senior | 1 |
| Instructional Designer/ eLearning Developer | 1 |
Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.