4.0 KiB
4.0 KiB
name, description
| name | description |
|---|---|
| online-community-manager | Occupational skill for the role 'online community manager' (also: online reachout manager, digital community manager, online community specialist, interactive media specialist, online content and community manager, online community managers). Use when the user asks for typical online community manager work such as: Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.; Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.; Propose online or multiple-sales-channel campaigns to marketing executives. |
Online Community Manager
Online community managers provide and maintain an interactive environment facilitated by applications such as social media, forums and wikis. They maintain the relations between different digital communities.
Core workflow
- Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
- Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
- Propose online or multiple-sales-channel campaigns to marketing executives.
- Participate in the development or implementation of online marketing strategy.
- Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
- Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
- Conduct financial modeling for online marketing programs or Web site revenue forecasting.
- Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
How to use this skill
- Read references/profile.md for the occupation profile and scope.
- Consult references/tasks.md for the full task and activity inventory.
- Check references/skills.md for essential vs. optional competences.
- Check references/tools.md for the software commonly used in this role.
- See references/ai-skills.md — matched external AI agent skills (per-source attribution).
Key competences (essential)
- align efforts towards business development
- analyse consumer buying trends
- analyse customer service surveys
- analyse external factors of companies
- analyse internal factors of companies
- analyse work-related written reports
- apply social media marketing
- authoring software
- brand marketing techniques
- build trust
- carry out forum moderation
- collaborate in the development of marketing strategies
- content marketing strategy
- coordinate marketing plan actions
- corporate social responsibility
Hot technologies
- Google Looker Analytics
- Tableau
- Elasticsearch
- MySQL
- Microsoft Access
- Microsoft SQL Server
- Structured query language SQL
- Google Analytics
- Microsoft Outlook
- Adobe Photoshop
Hot technologies
Top tools from 38 gated job ads (see references/market.md, as of 2026-07-18):
- Instagram — 32 %
- LinkedIn / LinkedIn Recruiter — 24 %
- Facebook — 21 %
- Reddit — 18 %
- Discord — 16 %
- Sprout Social — 16 %
- TikTok — 16 %
- Twitter — 16 %
- YouTube — 13 %
- Hootsuite — 11 %
Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/137b1d11-c4bc-4016-89ba-45345d4c71f0), ONET 30.3 (13-1161.01). See manifest.json for licensing/attribution.*