3.8 KiB
3.8 KiB
name, description
| name | description |
|---|---|
| online-marketer | Occupational skill for the role 'online marketer' (also: digital marketer, social media marketing coordinator, assistant online marketer, e-commerce marketing specialist, trainee online marketer, online marketing specialist). Use when the user asks for typical online marketer work such as: Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.; Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.; Propose online or multiple-sales-channel campaigns to marketing executives. |
Online Marketer
Online marketers use e-mail, internet and social media in order to market goods and brands.
Core workflow
- Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
- Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
- Propose online or multiple-sales-channel campaigns to marketing executives.
- Participate in the development or implementation of online marketing strategy.
- Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
- Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
- Conduct financial modeling for online marketing programs or Web site revenue forecasting.
- Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
How to use this skill
- Read references/profile.md for the occupation profile and scope.
- Consult references/tasks.md for the full task and activity inventory.
- Check references/skills.md for essential vs. optional competences.
- Check references/tools.md for the software commonly used in this role.
- See references/ai-skills.md — matched external AI agent skills (per-source attribution).
Key competences (essential)
- apply customer engagement strategy
- apply social media marketing
- apply strategic thinking
- company policies
- conduct mobile marketing
- content marketing strategy
- create new concepts
- creatively use digital technologies
- develop digital content
- digital communication and collaboration
- e-commerce systems
- execute conversion testing
- execute email marketing
- implement marketing strategies
- implement sales strategies
Hot technologies
- Google Looker Analytics
- Tableau
- Elasticsearch
- MySQL
- Microsoft Access
- Microsoft SQL Server
- Structured query language SQL
- Google Analytics
- Microsoft Outlook
- Adobe Photoshop
Hot technologies
Top tools from 35 gated job ads (see references/market.md, as of 2026-07-18):
- Google Analytics — 26 %
- Google Ads — 17 %
- LinkedIn / LinkedIn Recruiter — 17 %
- Adobe Creative Suite — 14 %
- Canva — 14 %
- Microsoft Office — 14 %
- Facebook — 11 %
- Microsoft Excel — 11 %
- WordPress — 11 %
- Adobe Photoshop — 9 %
Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/356227b9-2263-4dbd-81e9-7dfc6d3f3af7), ONET 30.3 (13-1161.01). See manifest.json for licensing/attribution.*