4.7 KiB
Market evidence report — online-marketer
Source: 35 real job ads (JSearch API, countries: us 35), extracted into the MSSQL evidence store; as of 2026-07-18. This report contains extracted, aggregated facts only — no ad text is reproduced (copyright / platform terms).
Seniority distribution
| Seniority | Ads | Share |
|---|---|---|
| mid | 24 | 69 % |
| junior | 6 | 17 % |
| n/a | 2 | 6 % |
| senior | 2 | 6 % |
| lead | 1 | 3 % |
Tools — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | Google Analytics | 9 | 26 % |
| 2 | Google Ads | 6 | 17 % |
| 3 | LinkedIn / LinkedIn Recruiter | 6 | 17 % |
| 4 | Adobe Creative Suite | 5 | 14 % |
| 5 | Canva | 5 | 14 % |
| 6 | Microsoft Office | 5 | 14 % |
| 7 | 4 | 11 % | |
| 8 | Microsoft Excel | 4 | 11 % |
| 9 | WordPress | 4 | 11 % |
| 10 | Adobe Photoshop | 3 | 9 % |
| 11 | Salesforce | 3 | 9 % |
Hard skills — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | data analysis | 22 | 63 % |
| 2 | content creation | 10 | 29 % |
| 3 | digital marketing | 9 | 26 % |
| 4 | digital marketing strategy | 7 | 20 % |
| 5 | email marketing | 7 | 20 % |
| 6 | social media management | 7 | 20 % |
| 7 | seo | 6 | 17 % |
| 8 | campaign optimization | 4 | 11 % |
| 9 | graphic design | 4 | 11 % |
| 10 | project management | 4 | 11 % |
| 11 | budget management | 3 | 9 % |
| 12 | campaign management | 3 | 9 % |
| 13 | copywriting | 3 | 9 % |
| 14 | lead generation | 3 | 9 % |
| 15 | market research | 3 | 9 % |
| 16 | marketing strategy | 3 | 9 % |
| 17 | reporting | 3 | 9 % |
Methods — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | performance marketing | 3 | 9 % |
| 2 | seo | 3 | 9 % |
Responsibilities — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | campaign execution | 6 | 17 % |
| 2 | data analysis | 5 | 14 % |
| 3 | content creation | 4 | 11 % |
| 4 | social media management | 4 | 11 % |
| 5 | website maintenance | 4 | 11 % |
| 6 | cross-functional collaboration | 3 | 9 % |
Regional breakdown
Corpus note: 35 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.
US (us)
35 ads.
Top hard skills:
- data analysis — 63 % (22 ads)
- content creation — 29 % (10 ads)
- digital marketing — 26 % (9 ads)
- digital marketing strategy — 20 % (7 ads)
- email marketing — 20 % (7 ads)
- social media management — 20 % (7 ads)
- seo — 17 % (6 ads)
- campaign optimization — 11 % (4 ads)
- graphic design — 11 % (4 ads)
- project management — 11 % (4 ads)
Top tools:
- Google Analytics — 26 % (9 ads)
- Google Ads — 17 % (6 ads)
- LinkedIn / LinkedIn Recruiter — 17 % (6 ads)
- Adobe Creative Suite — 14 % (5 ads)
- Canva — 14 % (5 ads)
- Microsoft Office — 14 % (5 ads)
- Facebook — 11 % (4 ads)
- Microsoft Excel — 11 % (4 ads)
- WordPress — 11 % (4 ads)
- Adobe Photoshop — 9 % (3 ads)
Seniority: mid 69 % · junior 17 % · n/a 6 % · senior 6 % · lead 3 %
UK (gb)
Insufficient evidence — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
EU/DACH (de, at, ch, nl)
Insufficient evidence — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
Job title variants in the market
| Title | Ads |
|---|---|
| Digital Marketing Specialist | 4 |
| Digital Marketing Intern | 3 |
| Associate, Digital Marketing & Communications | 1 |
| Digital Advertising Consultant | 1 |
| Digital Content Lead – Travel & Tourism Marketing | 1 |
| Digital Content Marketing Specialist | 1 |
| Digital Marketer | 1 |
| Digital Marketer/Social Media Analyst | 1 |
| Digital Marketing & Fundraising Manager | 1 |
| Digital Marketing / Social Media / Content Creation | 1 |
| Digital Marketing Analyst at Reliant Technology | 1 |
| Digital Marketing and Communications Manager | 1 |
| Digital Marketing Intern (Remote) | 1 |
| Digital Marketing Manager | 1 |
| Digital Marketing Specialist — Remote & Flexible | 1 |
| Digital Marketing Specialist at Mamas on the Half Shell Baltimore, MD | 1 |
| Digital Marketing Strategist | 1 |
| Digital Marketing Virtual Associate | 1 |
| Director, Digital Marketing | 1 |
| eCommerce / DTC Growth Strategist - US/Canada (Remote) | 1 |
| Freelance Digital Marketer | 1 |
| Manager - Digital Off-Premise Marketing | 1 |
| Manager – Digital Off-Premise Marketing | 1 |
| Manager, Digital Marketing | 1 |
| Manager, Digital Media | 1 |
Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.