149 lines
4.7 KiB
Markdown
149 lines
4.7 KiB
Markdown
# Market evidence report — online-marketer
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Source: **35 real job ads** (JSearch API, countries: us 35), extracted into the MSSQL evidence store; as of 2026-07-18.
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This report contains extracted, aggregated facts only — no ad text is
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reproduced (copyright / platform terms).
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## Seniority distribution
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| Seniority | Ads | Share |
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|---|---|---|
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| mid | 24 | 69 % |
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| junior | 6 | 17 % |
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| n/a | 2 | 6 % |
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| senior | 2 | 6 % |
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| lead | 1 | 3 % |
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## Tools — full market ranking
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| # | Item | Ads | Share |
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|---|---|---|---|
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| 1 | Google Analytics | 9 | 26 % |
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| 2 | Google Ads | 6 | 17 % |
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| 3 | LinkedIn / LinkedIn Recruiter | 6 | 17 % |
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| 4 | Adobe Creative Suite | 5 | 14 % |
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| 5 | Canva | 5 | 14 % |
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| 6 | Microsoft Office | 5 | 14 % |
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| 7 | Facebook | 4 | 11 % |
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| 8 | Microsoft Excel | 4 | 11 % |
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| 9 | WordPress | 4 | 11 % |
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| 10 | Adobe Photoshop | 3 | 9 % |
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| 11 | Salesforce | 3 | 9 % |
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## Hard skills — full market ranking
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| # | Item | Ads | Share |
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|---|---|---|---|
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| 1 | data analysis | 22 | 63 % |
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| 2 | content creation | 10 | 29 % |
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| 3 | digital marketing | 9 | 26 % |
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| 4 | digital marketing strategy | 7 | 20 % |
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| 5 | email marketing | 7 | 20 % |
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| 6 | social media management | 7 | 20 % |
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| 7 | seo | 6 | 17 % |
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| 8 | campaign optimization | 4 | 11 % |
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| 9 | graphic design | 4 | 11 % |
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| 10 | project management | 4 | 11 % |
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| 11 | budget management | 3 | 9 % |
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| 12 | campaign management | 3 | 9 % |
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| 13 | copywriting | 3 | 9 % |
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| 14 | lead generation | 3 | 9 % |
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| 15 | market research | 3 | 9 % |
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| 16 | marketing strategy | 3 | 9 % |
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| 17 | reporting | 3 | 9 % |
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## Methods — full market ranking
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| # | Item | Ads | Share |
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|---|---|---|---|
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| 1 | performance marketing | 3 | 9 % |
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| 2 | seo | 3 | 9 % |
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## Responsibilities — full market ranking
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| # | Item | Ads | Share |
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|---|---|---|---|
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| 1 | campaign execution | 6 | 17 % |
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| 2 | data analysis | 5 | 14 % |
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| 3 | content creation | 4 | 11 % |
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| 4 | social media management | 4 | 11 % |
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| 5 | website maintenance | 4 | 11 % |
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| 6 | cross-functional collaboration | 3 | 9 % |
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## Regional breakdown
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> **Corpus note:** 35 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.
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### US (us)
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35 ads.
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**Top hard skills:**
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- data analysis — 63 % (22 ads)
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- content creation — 29 % (10 ads)
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- digital marketing — 26 % (9 ads)
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- digital marketing strategy — 20 % (7 ads)
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- email marketing — 20 % (7 ads)
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- social media management — 20 % (7 ads)
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- seo — 17 % (6 ads)
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- campaign optimization — 11 % (4 ads)
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- graphic design — 11 % (4 ads)
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- project management — 11 % (4 ads)
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**Top tools:**
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- Google Analytics — 26 % (9 ads)
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- Google Ads — 17 % (6 ads)
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- LinkedIn / LinkedIn Recruiter — 17 % (6 ads)
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- Adobe Creative Suite — 14 % (5 ads)
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- Canva — 14 % (5 ads)
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- Microsoft Office — 14 % (5 ads)
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- Facebook — 11 % (4 ads)
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- Microsoft Excel — 11 % (4 ads)
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- WordPress — 11 % (4 ads)
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- Adobe Photoshop — 9 % (3 ads)
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**Seniority:** mid 69 % · junior 17 % · n/a 6 % · senior 6 % · lead 3 %
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### UK (gb)
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**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
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### EU/DACH (de, at, ch, nl)
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**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
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## Job title variants in the market
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| Title | Ads |
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|---|---|
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| Digital Marketing Specialist | 4 |
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| Digital Marketing Intern | 3 |
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| Associate, Digital Marketing & Communications | 1 |
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| Digital Advertising Consultant | 1 |
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| Digital Content Lead – Travel & Tourism Marketing | 1 |
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| Digital Content Marketing Specialist | 1 |
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| Digital Marketer | 1 |
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| Digital Marketer/Social Media Analyst | 1 |
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| Digital Marketing & Fundraising Manager | 1 |
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| Digital Marketing / Social Media / Content Creation | 1 |
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| Digital Marketing Analyst at Reliant Technology | 1 |
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| Digital Marketing and Communications Manager | 1 |
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| Digital Marketing Intern (Remote) | 1 |
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| Digital Marketing Manager | 1 |
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| Digital Marketing Specialist — Remote & Flexible | 1 |
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| Digital Marketing Specialist at Mamas on the Half Shell Baltimore, MD | 1 |
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| Digital Marketing Strategist | 1 |
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| Digital Marketing Virtual Associate | 1 |
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| Director, Digital Marketing | 1 |
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| eCommerce / DTC Growth Strategist - US/Canada (Remote) | 1 |
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| Freelance Digital Marketer | 1 |
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| Manager - Digital Off-Premise Marketing | 1 |
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| Manager – Digital Off-Premise Marketing | 1 |
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| Manager, Digital Marketing | 1 |
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| Manager, Digital Media | 1 |
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Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.
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