86 lines
4.5 KiB
Markdown
86 lines
4.5 KiB
Markdown
# Tools & technology — online marketer
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Source: O*NET 30.3 'Software Skills' for 13-1161.01.
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| Software | Category | Hot technology |
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| Google Looker Analytics | Business intelligence and data analysis software | yes |
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| Tableau | Business intelligence and data analysis software | yes |
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| Elasticsearch | Data base management system software | yes |
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| MySQL | Data base management system software | yes |
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| Microsoft Access | Data base user interface and query software | yes |
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| Microsoft SQL Server | Data base user interface and query software | yes |
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| Structured query language SQL | Data base user interface and query software | yes |
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| Google Analytics | Data mining software | yes |
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| Microsoft Outlook | Electronic mail software | yes |
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| Adobe Photoshop | Graphics or photo imaging software | yes |
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| Oracle Java | Object or component oriented development software | yes |
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| Python | Object or component oriented development software | yes |
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| Microsoft Office software | Office suite software | yes |
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| Microsoft PowerPoint | Presentation software | yes |
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| Microsoft Visio | Process mapping and design software | yes |
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| Microsoft Project | Project management software | yes |
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| HubSpot software | Sales and marketing software | yes |
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| Marketo Marketing Automation | Sales and marketing software | yes |
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| Microsoft Excel | Spreadsheet software | yes |
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| Facebook | Web page creation and editing software | yes |
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| WordPress | Web page creation and editing software | yes |
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| AJAX | Web platform development software | yes |
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| Cascading style sheets CSS | Web platform development software | yes |
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| Hypertext markup language HTML | Web platform development software | yes |
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| JavaScript | Web platform development software | yes |
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| Microsoft ASP.NET | Web platform development software | yes |
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| PHP | Web platform development software | yes |
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| Microsoft Word | Word processing software | yes |
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| Adobe Analytics | Analytical or scientific software | |
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| Atlas Search | Business intelligence and data analysis software | |
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| BrightEdge | Business intelligence and data analysis software | |
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| Conductor Searchlight | Business intelligence and data analysis software | |
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| IBM Digital Analytics | Business intelligence and data analysis software | |
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| Searchmetrics Suite | Business intelligence and data analysis software | |
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| Customer information databases | Customer relationship management CRM software | |
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| Oracle Eloqua | Customer relationship management CRM software | |
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| Apache Solr | Data base management system software | |
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| Google | Data base user interface and query software | |
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| Kanoodle | Data base user interface and query software | |
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| Microsoft Bing | Data base user interface and query software | |
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| Online databases | Data base user interface and query software | |
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| Open Source Matters Joomla! | Document management software | |
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| Email software | Electronic mail software | |
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| Yahoo! Email | Electronic mail software | |
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| Microsoft Dynamics | Enterprise resource planning ERP software | |
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| JamBoard | Graphics or photo imaging software | |
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| Pinterest | Information retrieval or search software | |
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| Twitter | Instant messaging software | |
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| WhatsApp | Instant messaging software | |
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| Web browser software | Internet browser software | |
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| Bing Ads | Sales and marketing software | |
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| Google Ads | Sales and marketing software | |
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| Google Search Ads 360 | Sales and marketing software | |
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| Google Tag Manager | Sales and marketing software | |
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| YouTube | Video creation and editing software | |
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| Adobe Dreamweaver | Web page creation and editing software | |
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| Content management systems CMS | Web page creation and editing software | |
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| Google Webmaster Tools | Web page creation and editing software | |
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| LinkedIn | Web page creation and editing software | |
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| Ahrefs Site Explorer | Web platform development software | |
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| Drupal | Web platform development software | |
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| Majestic SEO | Web platform development software | |
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| Moz search engine optimization SEO software | Web platform development software | |
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| Oracle JavaServer Pages JSP | Web platform development software | |
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| Screaming Frog SEO Spider | Web platform development software | |
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| Semrush | Web platform development software | |
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| seoClarity | Web platform development software | |
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<!-- market-evidence -->
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## Market evidence (job-ad analysis, 35 ads, as of 2026-07-18)
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Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
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### Tools
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- Google Analytics — **26 %**
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<!-- market-evidence -->
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