promoter/references/skills.md

Competences — promoter

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/21ae429f-a152-46a6-a73c-9ec65c7803f0).

Essential

• adapt communication style according to recipient (skill/competence)
• adapt to artists' creative demands (skill/competence)
• arrange event needs (skill/competence)
• confer with event staff (skill/competence)
• develop an artistic network (skill/competence)
• manage contracts (skill/competence)
• manage relationships with artists (skill/competence)
• match venues with performers (skill/competence)
• musical genres (knowledge)
• plan events (skill/competence)
• plan presence at professional events (skill/competence)
• plan schedule (skill/competence)
• promote event (skill/competence)
• promote music (skill/competence)
• select musical performers (skill/competence)
• solicit event publicity (skill/competence)

Optional

• direct event administrative details (skill/competence)
• music literature (knowledge)
• select event providers (skill/competence)
• stay up-to-date with music and video releases (skill/competence)

Market evidence (job-ad analysis, 7 ads, as of 2026-07-19)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

Hard skills

• event promotion — 43 %
• event production — 29 %
• event curation — 29 %
• partnership development — 29 %
• relationship building — 29 %
• social media marketing — 29 %
• ticket sales — 14 %
• promotion — 14 %
• promotional material creation — 14 %
• sales — 14 %
• social media management — 14 %
• lead generation — 14 %
• marketing — 14 %
• marketing strategy — 14 %
• event planning — 14 %
• campaign execution — 14 %
• financial management — 14 %
• experiential marketing — 14 %
• client relationship development — 14 %
• community building — 14 %
• community engagement — 14 %
• community outreach — 14 %
• artist recruitment — 14 %
• customer interaction — 14 %
• data analysis — 14 %
• digital outreach — 14 %

Methods

• pop culture programming — 14 %
• local marketing tactics — 14 %

Responsibilities

• event promotion — 43 %
• event planning — 29 %
• ticket sales — 29 %
• venue sourcing — 14 %
• social media marketing — 14 %
• sponsorship acquisition — 14 %
• sponsorship identification — 14 %
• show execution — 14 %
• social media account operation — 14 %
• relationship building — 14 %
• posting event details online — 14 %
• local artist networking — 14 %
• material distribution — 14 %
• meeting attendance — 14 %
• nightlife community development — 14 %
• campaign monitoring — 14 %
• client networking — 14 %
• artist booking — 14 %
• fan community engagement — 14 %
• lead collection — 14 %
• financial tracking — 14 %
• guest list management — 14 %
• hour logging — 14 %
• display maintenance — 14 %
• artist recruitment — 14 %
• brand strengthening — 14 %
• brochure restocking — 14 %
• community outreach — 14 %
• concept creation — 14 %
• concert ticket selling — 14 %
• connecting people with cultural experiences — 14 %
• customer attraction — 14 %