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promoter/references/skills.md
2026-08-15 16:21:06 +02:00

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# Competences — promoter
Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/21ae429f-a152-46a6-a73c-9ec65c7803f0).
## Essential
- **adapt communication style according to recipient** (skill/competence)
- **adapt to artists' creative demands** (skill/competence)
- **arrange event needs** (skill/competence)
- **confer with event staff** (skill/competence)
- **develop an artistic network** (skill/competence)
- **manage contracts** (skill/competence)
- **manage relationships with artists** (skill/competence)
- **match venues with performers** (skill/competence)
- **musical genres** (knowledge)
- **plan events** (skill/competence)
- **plan presence at professional events** (skill/competence)
- **plan schedule** (skill/competence)
- **promote event** (skill/competence)
- **promote music** (skill/competence)
- **select musical performers** (skill/competence)
- **solicit event publicity** (skill/competence)
## Optional
- direct event administrative details (skill/competence)
- music literature (knowledge)
- select event providers (skill/competence)
- stay up-to-date with music and video releases (skill/competence)
<!-- market-evidence -->
## Market evidence (job-ad analysis, 7 ads, as of 2026-07-19)
Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
### Hard skills
- event promotion — **43 %**
- event production — **29 %**
- event curation — **29 %**
- partnership development — **29 %**
- relationship building — **29 %**
- social media marketing — **29 %**
- ticket sales — **14 %**
- promotion — **14 %**
- promotional material creation — **14 %**
- sales — **14 %**
- social media management — **14 %**
- lead generation — **14 %**
- marketing — **14 %**
- marketing strategy — **14 %**
- event planning — **14 %**
- campaign execution — **14 %**
- financial management — **14 %**
- experiential marketing — **14 %**
- client relationship development — **14 %**
- community building — **14 %**
- community engagement — **14 %**
- community outreach — **14 %**
- artist recruitment — **14 %**
- customer interaction — **14 %**
- data analysis — **14 %**
- digital outreach — **14 %**
### Methods
- pop culture programming — **14 %**
- local marketing tactics — **14 %**
### Responsibilities
- event promotion — **43 %**
- event planning — **29 %**
- ticket sales — **29 %**
- venue sourcing — **14 %**
- social media marketing — **14 %**
- sponsorship acquisition — **14 %**
- sponsorship identification — **14 %**
- show execution — **14 %**
- social media account operation — **14 %**
- relationship building — **14 %**
- posting event details online — **14 %**
- local artist networking — **14 %**
- material distribution — **14 %**
- meeting attendance — **14 %**
- nightlife community development — **14 %**
- campaign monitoring — **14 %**
- client networking — **14 %**
- artist booking — **14 %**
- fan community engagement — **14 %**
- lead collection — **14 %**
- financial tracking — **14 %**
- guest list management — **14 %**
- hour logging — **14 %**
- display maintenance — **14 %**
- artist recruitment — **14 %**
- brand strengthening — **14 %**
- brochure restocking — **14 %**
- community outreach — **14 %**
- concept creation — **14 %**
- concert ticket selling — **14 %**
- connecting people with cultural experiences — **14 %**
- customer attraction — **14 %**
<!-- market-evidence -->