3.5 KiB
3.5 KiB
name, description
| name | description |
|---|---|
| promotion-manager | Occupational skill for the role 'promotion manager' (also: promotions manager, marketing and promotion manager, promotions coordinator, promotion coordinator, promotion director, advertising and promotion manager). Use when the user asks for typical promotion manager work such as: Prepare budgets and submit estimates for program costs as part of campaign plan development.; Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.; Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. |
Promotion Manager
Promotion managers plan and implement promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) advertising material, and conventional advertising efforts in order to raise awareness of a specific promotion.
Core workflow
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
How to use this skill
- Read references/profile.md for the occupation profile and scope.
- Consult references/tasks.md for the full task and activity inventory.
- Check references/skills.md for essential vs. optional competences.
- Check references/tools.md for the software commonly used in this role.
- See references/ai-skills.md — matched external AI agent skills (per-source attribution).
Key competences (essential)
- align efforts towards business development
- analyse consumer buying trends
- analyse customer service surveys
- analyse external factors of companies
- analyse internal factors of companies
- analyse work-related written reports
- below-the-line technique
- capture people's attention
- collaborate in the development of marketing strategies
- communication principles
- content marketing strategy
- corporate social responsibility
- create annual marketing budget
- create media plan
- define measurable marketing objectives
Hot technologies
- Google Analytics
- Tableau
- Salesforce software
- Microsoft SQL Server
- Microsoft Access
- Adobe InDesign
- Adobe Acrobat
- Microsoft SharePoint
- Microsoft Outlook
- Extensible markup language XML
Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/d954fd71-0e2f-4cf9-85f0-c040fa6cbda9), ONET 30.3 (11-2011.00). See manifest.json for licensing/attribution.*