62 lines
3.5 KiB
Markdown
62 lines
3.5 KiB
Markdown
---
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name: promotion-manager
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description: "Occupational skill for the role 'promotion manager' (also: promotions manager, marketing and promotion manager, promotions coordinator, promotion coordinator, promotion director, advertising and promotion manager). Use when the user asks for typical promotion manager work such as: Prepare budgets and submit estimates for program costs as part of campaign plan development.; Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.; Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications."
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---
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# Promotion Manager
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Promotion managers plan and implement promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) advertising material, and conventional advertising efforts in order to raise awareness of a specific promotion.
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## Core workflow
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1. Prepare budgets and submit estimates for program costs as part of campaign plan development.
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2. Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
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3. Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
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4. Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
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5. Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
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6. Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
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7. Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
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8. Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
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## How to use this skill
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- Read [references/profile.md](references/profile.md) for the occupation profile and scope.
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- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory.
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- Check [references/skills.md](references/skills.md) for essential vs. optional competences.
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- Check [references/tools.md](references/tools.md) for the software commonly used in this role.
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- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution).
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## Key competences (essential)
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- align efforts towards business development
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- analyse consumer buying trends
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- analyse customer service surveys
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- analyse external factors of companies
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- analyse internal factors of companies
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- analyse work-related written reports
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- below-the-line technique
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- capture people's attention
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- collaborate in the development of marketing strategies
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- communication principles
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- content marketing strategy
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- corporate social responsibility
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- create annual marketing budget
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- create media plan
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- define measurable marketing objectives
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## Hot technologies
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- Google Analytics
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- Tableau
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- Salesforce software
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- Microsoft SQL Server
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- Microsoft Access
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- Adobe InDesign
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- Adobe Acrobat
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- Microsoft SharePoint
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- Microsoft Outlook
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- Extensible markup language XML
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---
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*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/d954fd71-0e2f-4cf9-85f0-c040fa6cbda9), O*NET 30.3 (11-2011.00). See manifest.json for licensing/attribution.*
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