3.6 KiB
3.6 KiB
name, description
| name | description |
|---|---|
| public-relations-manager | Occupational skill for the role 'public relations manager' (also: communications manager, public relations specialist, communications officer, spokesperson, public affairs manager, corporate profiler). Use when the user asks for typical public relations manager work such as: Assign, supervise, and review the activities of public relations staff.; Confer with labor relations managers to develop internal communications that keep employees informed of company activities.; Design and edit promotional publications, such as brochures. |
Public Relations Manager
Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
Core workflow
- Assign, supervise, and review the activities of public relations staff.
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- Design and edit promotional publications, such as brochures.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Develop, implement, or maintain crisis communication plans.
- Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
- Draft speeches for company executives and arrange interviews and other forms of contact for them.
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
How to use this skill
- Read references/profile.md for the occupation profile and scope.
- Consult references/tasks.md for the full task and activity inventory.
- Check references/skills.md for essential vs. optional competences.
- Check references/tools.md for the software commonly used in this role.
- See references/ai-skills.md — matched external AI agent skills (per-source attribution).
Key competences (essential)
- advise on public image
- advise on public relations
- analyse external factors of companies
- build community relations
- communication principles
- conduct public presentations
- corporate social responsibility
- develop communications strategies
- develop media strategy
- develop public relations strategies
- diplomatic principles
- draft press releases
- establish relationship with the media
- forming of public opinion
- give interviews to media
Hot technologies
- Slack
- Salesforce software
- Teradata Database
- Microsoft Access
- Yardi software
- Google Analytics
- Adobe InDesign
- Adobe Acrobat
- Microsoft SharePoint
- Microsoft Outlook
Hot technologies
Top tools from 59 gated job ads (see references/market.md, as of 2026-07-19):
- Microsoft PowerPoint — 14 %
- Meltwater — 10 %
- Microsoft Office — 10 %
- Microsoft Excel — 8 %
- Microsoft Word — 8 %
- SharePoint — 7 %
- Cision — 5 %
- Microsoft 365 — 5 %
- Microsoft Teams — 5 %
Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/6cc19251-763b-4de1-b4f7-526c9ff732d2), ONET 30.3 (11-2032.00). See manifest.json for licensing/attribution.*