4.0 KiB
4.0 KiB
name, description
| name | description |
|---|---|
| search-engine-optimisation-expert | Occupational skill for the role 'search engine optimisation expert' (also: search engine optimisation experts, search engine optimization expert, search engine optimisation specialist, search engine optimiser, SEO expert, SEO specialist). Use when the user asks for typical search engine optimisation expert work such as: Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.; Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.; Propose online or multiple-sales-channel campaigns to marketing executives. |
Search Engine Optimisation Expert
Search engine optimisation experts increase the ranking of a company's web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. Search engine optimisation experts may conduct pay per click (PPC) campaigns.
Core workflow
- Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
- Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
- Propose online or multiple-sales-channel campaigns to marketing executives.
- Participate in the development or implementation of online marketing strategy.
- Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
- Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
- Conduct financial modeling for online marketing programs or Web site revenue forecasting.
- Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
How to use this skill
- Read references/profile.md for the occupation profile and scope.
- Consult references/tasks.md for the full task and activity inventory.
- Check references/skills.md for essential vs. optional competences.
- Check references/tools.md for the software commonly used in this role.
- See references/ai-skills.md — matched external AI agent skills (per-source attribution).
Key competences (essential)
- apply social media marketing
- conduct search engine optimisation
- content marketing strategy
- develop digital content
- enhance website visibility
- integrate content into output media
- keywords in digital content
- manage content development projects
- perform online data analysis
- provide written content
- sales strategies
- social media marketing techniques
- use customer relationship management software
- web analytics
Hot technologies
- Google Looker Analytics
- Tableau
- Elasticsearch
- MySQL
- Microsoft Access
- Microsoft SQL Server
- Structured query language SQL
- Google Analytics
- Microsoft Outlook
- Adobe Photoshop
Hot technologies
Top tools from 52 gated job ads (see references/market.md, as of 2026-07-19):
- google search console — 52 %
- semrush — 42 %
- google analytics — 37 %
- ahrefs — 29 %
- screaming frog — 27 %
- chatgpt — 12 %
- ga4 — 12 %
- moz — 12 %
- conductor — 10 %
- perplexity — 10 %
Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/092fdeeb-a76f-4ed2-b248-90fd6eaaffef), ONET 30.3 (13-1161.01). See manifest.json for licensing/attribution.*