1.9 KiB
1.9 KiB
Competences — search engine optimisation expert
Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/092fdeeb-a76f-4ed2-b248-90fd6eaaffef).
Essential
- apply social media marketing (skill/competence)
- conduct search engine optimisation (skill/competence)
- content marketing strategy (knowledge)
- develop digital content (skill/competence)
- enhance website visibility (skill/competence)
- integrate content into output media (skill/competence)
- keywords in digital content (knowledge)
- manage content development projects (skill/competence)
- perform online data analysis (skill/competence)
- provide written content (skill/competence)
- sales strategies (knowledge)
- social media marketing techniques (knowledge)
- use customer relationship management software (skill/competence)
- web analytics (knowledge)
Optional
- behavioural science (knowledge)
- create content title (skill/competence)
- digital marketing techniques (knowledge)
- execute email marketing (skill/competence)
- identify ICT user needs (skill/competence)
- mobile marketing (knowledge)
- perform market research (skill/competence)
- plan digital marketing (skill/competence)
- provide cost benefit analysis reports (skill/competence)
- study website behaviour patterns (skill/competence)
- translate requirements into visual design (skill/competence)
- use content management system software (skill/competence)
- use different communication channels (skill/competence)
Market evidence (job-ad analysis, 52 ads, as of 2026-07-19)
Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
Hard skills
- technical seo — 60 %
- keyword research — 54 %
- data analysis — 46 %
- content optimization — 25 %
- seo — 23 %
- seo strategy — 23 %
- on-page optimization — 19 %