55 lines
1.9 KiB
Markdown
55 lines
1.9 KiB
Markdown
# Competences — search engine optimisation expert
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Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/092fdeeb-a76f-4ed2-b248-90fd6eaaffef).
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## Essential
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- **apply social media marketing** (skill/competence)
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- **conduct search engine optimisation** (skill/competence)
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- **content marketing strategy** (knowledge)
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- **develop digital content** (skill/competence)
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- **enhance website visibility** (skill/competence)
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- **integrate content into output media** (skill/competence)
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- **keywords in digital content** (knowledge)
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- **manage content development projects** (skill/competence)
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- **perform online data analysis** (skill/competence)
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- **provide written content** (skill/competence)
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- **sales strategies** (knowledge)
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- **social media marketing techniques** (knowledge)
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- **use customer relationship management software** (skill/competence)
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- **web analytics** (knowledge)
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## Optional
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- behavioural science (knowledge)
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- create content title (skill/competence)
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- digital marketing techniques (knowledge)
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- execute email marketing (skill/competence)
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- identify ICT user needs (skill/competence)
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- mobile marketing (knowledge)
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- perform market research (skill/competence)
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- plan digital marketing (skill/competence)
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- provide cost benefit analysis reports (skill/competence)
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- study website behaviour patterns (skill/competence)
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- translate requirements into visual design (skill/competence)
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- use content management system software (skill/competence)
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- use different communication channels (skill/competence)
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<!-- market-evidence -->
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## Market evidence (job-ad analysis, 52 ads, as of 2026-07-19)
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Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
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### Hard skills
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- technical seo — **60 %**
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- keyword research — **54 %**
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- data analysis — **46 %**
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- content optimization — **25 %**
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- seo — **23 %**
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- seo strategy — **23 %**
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- on-page optimization — **19 %**
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<!-- market-evidence -->
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