4.0 KiB
Market evidence report — web-content-manager
Source: 39 real job ads (JSearch API, countries: us 28, gb 11), extracted into the MSSQL evidence store; as of 2026-07-20. This report contains extracted, aggregated facts only — no ad text is reproduced (copyright / platform terms).
Seniority distribution
| Seniority | Ads | Share |
|---|---|---|
| mid | 29 | 74 % |
| senior | 7 | 18 % |
| n/a | 1 | 3 % |
| junior | 1 | 3 % |
| lead | 1 | 3 % |
Tools — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | ChatGPT | 4 | 10 % |
| 2 | Gemini | 4 | 10 % |
| 3 | Google Analytics | 4 | 10 % |
| 4 | Jira | 4 | 10 % |
| 5 | wordpress | 4 | 10 % |
| 6 | Adobe Analytics | 3 | 8 % |
| 7 | Adobe Experience Manager (AEM) | 3 | 8 % |
| 8 | Asana | 3 | 8 % |
| 9 | Claude | 3 | 8 % |
| 10 | Drupal | 3 | 8 % |
| 11 | google analytics (ga4) | 3 | 8 % |
| 12 | Google Workspace | 3 | 8 % |
| 13 | Siteimprove | 3 | 8 % |
Hard skills — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | web content management | 8 | 21 % |
| 2 | content editing | 7 | 18 % |
| 3 | content strategy | 7 | 18 % |
| 4 | content management | 5 | 13 % |
| 5 | data analysis | 5 | 13 % |
| 6 | seo | 5 | 13 % |
| 7 | content creation | 4 | 10 % |
| 8 | content optimization | 4 | 10 % |
| 9 | web analytics | 4 | 10 % |
| 10 | writing | 4 | 10 % |
| 11 | content governance | 3 | 8 % |
| 12 | copywriting | 3 | 8 % |
| 13 | digital content operations | 3 | 8 % |
| 14 | editing | 3 | 8 % |
| 15 | editorial planning | 3 | 8 % |
| 16 | seo optimization | 3 | 8 % |
| 17 | seo writing | 3 | 8 % |
Methods — full market ranking
| # | Item | Ads | Share |
|---|
Responsibilities — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | content creation | 6 | 15 % |
| 2 | content publishing | 6 | 15 % |
| 3 | content optimization | 4 | 10 % |
| 4 | performance analysis | 4 | 10 % |
| 5 | analytics reporting | 3 | 8 % |
| 6 | content editing | 3 | 8 % |
| 7 | content management | 3 | 8 % |
| 8 | stakeholder collaboration | 3 | 8 % |
| 9 | team coordination | 3 | 8 % |
Regional breakdown
Corpus note: 39 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.
US (us)
Insufficient evidence — 28 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
UK (gb)
Insufficient evidence — 11 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
EU/DACH (de, at, ch, nl)
Insufficient evidence — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
Job title variants in the market
| Title | Ads |
|---|---|
| Content Manager | 2 |
| DOD Secret-Navy Web Content Manager | 2 |
| Senior Content Manager | 2 |
| Web Content Manager | 2 |
| Website Content & Analytics Sr Manager | 2 |
| Content Experience Specialist (AEM/Contentful) | 1 |
| Content Manager, Deasy Labs | 1 |
| Content Manager-3 | 1 |
| Content Site Manager - Senior | 1 |
| Digital Content Editor | 1 |
| Digital Content Manager | 1 |
| Digital Content Manager - Branding & Communications | 1 |
| Drupal Content Manager | 1 |
| Headless Web Content Manager - Auto Rollout (Hybrid) | 1 |
| Manager, Web Content Operations | 1 |
| Multilingual Content Manager | 1 |
| On-Campus Digital Content & Media Manager | 1 |
| Online Content Specialist | 1 |
| PART TIME Web Content Editor | 1 |
| Remote Content Manager - Enterprise CMS & Headless Expert | 1 |
| Remote Drupal Content Manager | 1 |
| Remote Senior Web Content Developer/Editor | 1 |
| Senior Associate Web Content Manager | 1 |
| Senior Web Content Editor | 1 |
| Strategic Communicator & Web Content Manager | 1 |
Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.