124 lines
4.0 KiB
Markdown
124 lines
4.0 KiB
Markdown
# Market evidence report — web-content-manager
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Source: **39 real job ads** (JSearch API, countries: us 28, gb 11), extracted into the MSSQL evidence store; as of 2026-07-20.
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This report contains extracted, aggregated facts only — no ad text is
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reproduced (copyright / platform terms).
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## Seniority distribution
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| Seniority | Ads | Share |
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|---|---|---|
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| mid | 29 | 74 % |
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| senior | 7 | 18 % |
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| n/a | 1 | 3 % |
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| junior | 1 | 3 % |
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| lead | 1 | 3 % |
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## Tools — full market ranking
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| # | Item | Ads | Share |
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|---|---|---|---|
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| 1 | ChatGPT | 4 | 10 % |
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| 2 | Gemini | 4 | 10 % |
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| 3 | Google Analytics | 4 | 10 % |
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| 4 | Jira | 4 | 10 % |
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| 5 | wordpress | 4 | 10 % |
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| 6 | Adobe Analytics | 3 | 8 % |
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| 7 | Adobe Experience Manager (AEM) | 3 | 8 % |
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| 8 | Asana | 3 | 8 % |
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| 9 | Claude | 3 | 8 % |
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| 10 | Drupal | 3 | 8 % |
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| 11 | google analytics (ga4) | 3 | 8 % |
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| 12 | Google Workspace | 3 | 8 % |
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| 13 | Siteimprove | 3 | 8 % |
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## Hard skills — full market ranking
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| # | Item | Ads | Share |
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|---|---|---|---|
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| 1 | web content management | 8 | 21 % |
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| 2 | content editing | 7 | 18 % |
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| 3 | content strategy | 7 | 18 % |
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| 4 | content management | 5 | 13 % |
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| 5 | data analysis | 5 | 13 % |
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| 6 | seo | 5 | 13 % |
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| 7 | content creation | 4 | 10 % |
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| 8 | content optimization | 4 | 10 % |
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| 9 | web analytics | 4 | 10 % |
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| 10 | writing | 4 | 10 % |
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| 11 | content governance | 3 | 8 % |
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| 12 | copywriting | 3 | 8 % |
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| 13 | digital content operations | 3 | 8 % |
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| 14 | editing | 3 | 8 % |
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| 15 | editorial planning | 3 | 8 % |
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| 16 | seo optimization | 3 | 8 % |
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| 17 | seo writing | 3 | 8 % |
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## Methods — full market ranking
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| # | Item | Ads | Share |
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|---|---|---|---|
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## Responsibilities — full market ranking
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| # | Item | Ads | Share |
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| 1 | content creation | 6 | 15 % |
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| 2 | content publishing | 6 | 15 % |
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| 3 | content optimization | 4 | 10 % |
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| 4 | performance analysis | 4 | 10 % |
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| 5 | analytics reporting | 3 | 8 % |
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| 6 | content editing | 3 | 8 % |
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| 7 | content management | 3 | 8 % |
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| 8 | stakeholder collaboration | 3 | 8 % |
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| 9 | team coordination | 3 | 8 % |
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## Regional breakdown
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> **Corpus note:** 39 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.
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### US (us)
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**Insufficient evidence** — 28 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
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### UK (gb)
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**Insufficient evidence** — 11 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
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### EU/DACH (de, at, ch, nl)
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**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
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## Job title variants in the market
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| Title | Ads |
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|---|---|
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| Content Manager | 2 |
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| DOD Secret-Navy Web Content Manager | 2 |
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| Senior Content Manager | 2 |
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| Web Content Manager | 2 |
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| Website Content & Analytics Sr Manager | 2 |
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| Content Experience Specialist (AEM/Contentful) | 1 |
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| Content Manager, Deasy Labs | 1 |
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| Content Manager-3 | 1 |
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| Content Site Manager - Senior | 1 |
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| Digital Content Editor | 1 |
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| Digital Content Manager | 1 |
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| Digital Content Manager - Branding & Communications | 1 |
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| Drupal Content Manager | 1 |
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| Headless Web Content Manager - Auto Rollout (Hybrid) | 1 |
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| Manager, Web Content Operations | 1 |
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| Multilingual Content Manager | 1 |
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| On-Campus Digital Content & Media Manager | 1 |
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| Online Content Specialist | 1 |
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| PART TIME Web Content Editor | 1 |
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| Remote Content Manager - Enterprise CMS & Headless Expert | 1 |
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| Remote Drupal Content Manager | 1 |
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| Remote Senior Web Content Developer/Editor | 1 |
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| Senior Associate Web Content Manager | 1 |
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| Senior Web Content Editor | 1 |
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| Strategic Communicator & Web Content Manager | 1 |
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Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.
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